[null,null,["最后更新时间 (UTC)：2025-07-26。"],[[["\u003cp\u003eFor optimal Things to do image quality, provide JPG or PNG files that are at least 1024 x 683 px with a 1:1 aspect ratio.\u003c/p\u003e\n"],["\u003cp\u003eEnsure images are sharp, properly exposed, and have realistic color balance for an authentic and engaging visual experience.\u003c/p\u003e\n"],["\u003cp\u003eFocus on the subject matter, keeping it central and clear, while avoiding collages, heavy filters, or added graphics.\u003c/p\u003e\n"],["\u003cp\u003ePrioritize images that showcase the experience in a genuine and inviting way, featuring people if relevant to the activity.\u003c/p\u003e\n"],["\u003cp\u003eWhile Google generally selects the best image, you can indicate your preferred order by setting \u003ccode\u003eproduct/use_media_order\u003c/code\u003e to \u003ccode\u003etrue\u003c/code\u003e in your data feed.\u003c/p\u003e\n"]]],["To improve \"Things to do\" ad performance, prioritize high-quality images. Use images at least 1024x683 px (ideally 2048x1366 px) with a 1:1 or 4:3 aspect ratio in JPG or PNG format. Ensure images are sharp, in focus, and well-exposed, with true-to-life colors. Focus on authentic, natural-looking content and avoid overly staged or edited photos, collages, or added graphics. Update images with new URLs for Google to recognize changes. Center the subject and avoid using visual distortions.\n"],null,["# Image and photography guidelines\n\n\u003cbr /\u003e\n\nUse the following guidelines for Things to do to better reach users and drive\nperformance for your business. While many of these guidelines are considered\nbest practice, and therefore not mandatory, all ads and assets must comply with\nthe [Google Ads Policy](https://support.google.com/adspolicy/answer/6008942).\n\nThe quality of photos are a very crucial element of Things to do. The images are\nused for Things to do Ads as well as the Things to do experience module. The\nfollowing guidance can help you to tactically understand what makes a good\nversus bad image for Things to do and avoid common mistakes and pitfalls that\ncan hurt performance.\n\nFormat requirements\n-------------------\n\n### Resolution\n\n[Format requirements](https://support.google.com/adspolicy/answer/176108)\nare generally the same as for other image or shopping ads. The images are\nscaled down or cropped as needed but must be big enough to fill the space.\n\nWhile **the minimum image size is 300x300, we recommend to provide\ncontent that's at least 1024 x 683 px** with best case to be 2048 x 1366 px.\nThis ensures sharpness is maintained after cropping and resizing.\n\n\u003cbr /\u003e\n\n### Ratio\n\nThe aspect ratio can be any however we recommend 4:3 or 1:1, with **preference\nfor 1:1 ratio** which allows for more versatility in cropping the image. Vertical or horizontal subjects should be always centered and in focus.\n\n\u003cbr /\u003e\n\n### Format\n\nThe images can't be animated. Supported formats are **JPG and PNG** .\n\n\u003cbr /\u003e\n\nImage order\n-----------\n\nBy default, Google selects the highest quality image from the set of\nimages provided by you for a particular product. If you would like to indicate\nthe preference for the image order, you can set `product/use_media_order`\nto `true`.\n| **Note:** This is a hint to Google on your preference and does not ensure the first image is always selected.\n\nImage updates\n-------------\n\nIn the event an image need to be updated or replaced, make sure the URL of\nthe new image is also changed as this ensures Google is aware of the change and\nrecrawls the updated image.\n\nIf you are updating images for a large number of products simultaneously,\nit's highly recommended to first upload the feed with the new image URLs to the\nSandbox environment first. This lets you to verify the changes and ensure the new\nimages are processed correctly before pushing them to the production\nenvironment.\n\nQuality best practices\n----------------------\n\nIn today's visually-driven world, great photos are no longer a nice-to-have.\nThey're a necessity --- especially for the new generation of travelers. There are\nsome key ways that improving photo quality can benefit a business. Images help\nusers understand your business, products and brand as well as critical to ads\nthat perform well. Providing users with the highest quality visual content\npossible is critical to success. Quality means many things to us, from the\nconceptual (telling authentic stories) to the technical (showing subjects in\nfocus.).\n\nPhotography is one of the primary ways people learn about Things to do on\nGoogle. That means it plays a critical role in whether they decide to book.\nFollowing some photography fundamentals can transform average photos into\ngreat ones. Google reated this guide to break them down for you.\n\n### Authenticity\n\nDo \nChoose content that looks natural and feels real and human. Like it was taken in the moment. Lighting and editing should feel true to life as well. Don't \nChoose content that feels staged or overly posed, avoiding selfies.\n\n\u003cbr /\u003e\n\n### Sharpness\n\nDo \nUse images that are sharp and in focus. Don't \nUse blurry images or content where the subject is not in focus.\n\n\u003cbr /\u003e\n\n### Exposure\n\nDo \nChoose images where brightness looks just right. Make sure nighttime or low-light images are bright enough to show lighter tones and detail and viceversa. Don't \nUse content that's washed out or where darkness obscures the details (overexposed or underexposed). Photos that are extremely bright or extremely dark, it's best not to use them.\n\n\u003cbr /\u003e\n\n### Color balance and saturation\n\nDo \nEnsure colors look true to life. Always aim for a balanced color palette. Adjust the whites of your photo to look neutral: not too yellow (warm) and not too blue (cold). Don't \nUse content that's overly cool or warm in tone. Avoid boosting saturation too much.\n\n\u003cbr /\u003e\n\n### Composition\n\nDo \nMake your product or service the focus of the image. Don't \nMake your product small within the frame as they become unrecognizable in thumbnail form.\n\n\u003cbr /\u003e\n\nDo \nUse the natural lines of an image. Don't \nUse visually skewed or distorted images such as fish eye or extreme wide angles.\n\n\u003cbr /\u003e\n\nDo \nMake lines straight. Straighten your photos so that walls or ground lines appear level. Don't \nSkew or stretch your photos.\n\n\u003cbr /\u003e\n\n### Subject matter\n\nDo \nShow people when representing an experience or a social space. Make sure the content looks candid rather than posed. Don't \nFeature people prominently unless they're necessary to show an experience or social space.\n\n\u003cbr /\u003e\n\nDo \nChoose content that looks natural and feels real and human. Like it was taken in the moment. Lighting and editing should feel true to life. Don't \nUse content taken at night if nighttime activities aren't relevant.\n\n\u003cbr /\u003e\n\nDo \nShow the activity as it really is. Don't \nAdd or remove elements. Removing or adding elements produces inaccurate photo - and could set incorrect expectations with potential customers.\n\n\u003cbr /\u003e\n\nDo \nUse single images. Letting each photo stand alone makes it easier for people to understand the subject matter. Don't \nUse collages as individual images becomes very small on mobile devices.\n\n\u003cbr /\u003e\n\nDo \nPreserve the original image, ensuring it's the focus. Don't \nAdd graphics or overlays. Don't add borders, text, buttons, or logos to your photos.\n\n\u003cbr /\u003e\n\nDo \nMaintain colors and tone true to life. Don't \nUse HDR or dramatic filters since the image can look harsh and artificial. Light filters may work, as long as the colors remain true to life.\n\n\u003cbr /\u003e\n\nBest in class examples\n----------------------\n\nArt museum in Denmark\n\n\u003cbr /\u003e\n\n\nCoffee tour in Columbia \nSkiing in Colorado \nTea ceremony in Japan \nEiffel Tower tour in France \nRice field trek in Indonesia \nWine tour in Italy"]]
