Guia de otimização para o módulo de agendamento de operadoras
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O módulo de reserva de atividades oferece uma maneira para operadores turísticos mostrarem os próprios produtos no Perfil da Empresa no Google. Além
dos produtos do operador turístico, também são mostradas as excursões oferecidas por esse operador em diferentes
OTAs.
Este guia explica o trabalho necessário para que seus produtos de passeios sejam mostrados no módulo de reserva do operador.
Fornecer informações sobre o operador
Para que o Google identifique o operador com precisão, forneça as seguintes informações no campo product/operator.
google_business_profile_name da operadora, se disponível
locations/place_info representando a localização do operador, incluindo
phone_number e webside_url, se disponível
Verifique se o nome do operador está visível na página de destino
Para garantir a confiança do usuário, o nome da operadora precisa estar visível na página de destino
em que o usuário clica. Isso permite que o usuário confirme se a página de destino
está realmente vendendo os produtos do operador.
Somente para Restech: verifique se brand_name e inventory_types estão definidos corretamente
Se a página de destino para a qual o usuário é direcionado for a página de destino do operador, verifique se product/brand_name e product/inventory_types estão definidos corretamente (inventory_types precisa conter INVENTORY_TYPE_OPERATOR_DIRECT). Isso garante que o produto receba o tratamento de UX do site oficial no momento da veiculação.
Restech somente: trabalhe com o operador para garantir que o tipo de empresa esteja correto
O módulo de reserva do operador é exibido para empresas do Google de determinados tipos. Você precisa trabalhar com o operador para garantir que a categoria de negócios do Perfil da Empresa no Google esteja definida corretamente.
Lista de verificação de otimização
A lista de verificação a seguir resume as práticas recomendadas para produtos qualificados
para o módulo de reserva de operadores.
[null,null,["Última atualização 2025-07-26 UTC."],[[["\u003cp\u003eThe Operator Booking Module allows tour operators to showcase their products directly on their Google Business Profile.\u003c/p\u003e\n"],["\u003cp\u003eTo participate, operators need to provide accurate information, including their Google Business Profile name and location details.\u003c/p\u003e\n"],["\u003cp\u003eIt's crucial that the operator's name is clearly visible on the landing page linked to their products to build user trust.\u003c/p\u003e\n"],["\u003cp\u003eRestech partners should ensure correct brand and inventory type settings to optimize product display and user experience.\u003c/p\u003e\n"],["\u003cp\u003eFor Restech partners, working with operators to confirm the accuracy of their Google Business Profile category is important for module eligibility.\u003c/p\u003e\n"]]],["Tour operators can showcase their products on their Google Business Profile using the operator booking module. To achieve this, operators must provide their `google_business_profile_name` and `locations/place_info`, including `phone_number` and `website_url`. The operator's name must be visible on the landing page for user trust. For Restech partners, `brand_name` and `inventory_types` (including `INVENTORY_TYPE_OPERATOR_DIRECT`) must be accurately set, and the operator's Google Business Profile category must be correct.\n"],null,["# Optimization guide for Operator booking module\n\nThe things to do operator booking module provides a way for tour operators to\ndisplay their products on their own Google Business Profile entry. Alongside\nthe tour operator products, tours provided by this operator through different\nOTAs are also shown.\n\nThis guide takes you through the work needed in order for your tour products\nto be shown on the operator booking module.\n\nProvide operator information\n----------------------------\n\nIn order for Google to accurately identify the operator, provide the\nfollowing information in the `product/operator` field.\n\n- `google_business_profile_name` of the operator if available\n- `locations/place_info` representing the location of the operator including `phone_number` and `webside_url` if available\n\n| **Note:** If the operator is a service area business, only `place_id` is supported in the locations field.\n\nMake sure the operator name is visible on your landing page\n-----------------------------------------------------------\n\nIn order to ensure user trust, the operator name must be visible on the landing\npage the user clicks to. This enables the user to confirm the landing page\nis indeed selling the products from the said operator.\n\nRestech only: Ensure `brand_name` \\& `inventory_types` are correctly set\n------------------------------------------------------------------------\n\nIf the landing page the user is directed to is the landing page of the said\noperator, make sure `product/brand_name` and `product/inventory_types` are set\ncorrectly (`inventory_types` should contain `INVENTORY_TYPE_OPERATOR_DIRECT`\\`).\nThis ensures the product gets official site UX treatment at time of serving.\n| **Note:** The ability to set `INVENTORY_TYPE_OPERATOR_DIRECT` is configured on a per partner basis. You can reach out to Google if your products are directing to the official website of the operator.\n\n### Restech only: Work with the operator to make sure business type is correct\n\nOperator booking module is surfaced for Google businesses of certain types,\nyou should work with the operator ensure their Google business profile business\ncategory is set correctly.\n| **Note:** You can check in Things to do center's location lookup tool to see if a business is eligible.\n\nOptimization checklist\n----------------------\n\nThe following checklist summarizes the best practices for products eligible\nfor the operator booking module.\n\n- `product/operator/google_business_profile_name` is filled in\n- `products/operator/locations` is correctly filled in\n- provide `phone_number` if available\n- Ensure the operator name is visible on the landing page\n- Restech only: Ensure `brand_name` and `inventory_types` are correctly set"]]
