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Los productos de una integración de Cosas que hacer se pueden publicar en varias experiencias del usuario diferentes, pero, en general, las experiencias del usuario se pueden categorizar en tres módulos diferentes:
El módulo de reservas de atracciones está diseñado para mostrar productos que proporcionan acceso básico a un lugar de interés en particular. Por lo general, no se permiten recorridos en el módulo de reservas, a menos que sean la única forma de experimentar la atracción.
Los módulos de experiencias están diseñados para mostrar productos relacionados con ciertos puntos de interés, destinos o cuando los usuarios buscan ciertos tipos de experiencias. Si bien puede haber diferentes módulos de experiencia que cumplan diferentes propósitos, Google no garantiza la publicación.
El módulo de anuncios de TTD permite a los socios promocionar productos del feed en varias plataformas.
La siguiente es una lista de campos obligatorios y recomendados para que un producto se muestre en cada módulo. Si bien los campos recomendados no son obligatorios, recibirán un tratamiento especial de UX y mejorarán el rendimiento del producto. Todos los demás campos se consideran opcionales.
Campo
Attractions Booking Module
Experience Module
Ads Module
Operator Booking Module
feed_metadata
products/id
products/title
products/description
Recomendado
Recomendado
Recomendado
products/product_features
Opcional
Recomendado
Opcional
Opcional
products/inventory_types
Recomendado [6]
Opcional
Recomendado [6]
Recomendado [6]
products/rating
Recomendado
Recomendado
Recomendado
Recomendado
products/use_media_order
Opcional
Opcional
Opcional
Opcional
products/related_media
Recomendado
Recomendado
products/options
products/options/id
products/options/title
products/options/description
Recomendado
Recomendado
Recomendado
Recomendado
products/options/landing_page
products/options/landing_page_list_view
Opcional
Opción recomendada [1]
Recomendado [2]
Opcional
products/options/price_options
products/options/related_locations
[3]
Opcional
products/options/option_categories
Recomendado
Recomendado
Recomendado
Recomendado
products/options/cancellation_policy
Recomendado
Recomendado
Recomendado
Recomendado
products/options/languages
Recomendado
Recomendado
Recomendado
Recomendado
products/fulfillment_type
Recomendado
Recomendado
Recomendado
Recomendado
products/operator
[4]
[4]
[4]
products/brand_name
[5]
[5]
[5]
[5]
products/operator/nameobsoleto
[5]
[5]
[5]
[5]
products/operator/google_business_profile_name
products/operator/locations
Opcional
Opcional
Opcional
[1] Es posible que el módulo de experiencia elija usar la vista de lista en una versión futura.
[2] El módulo de anuncios siempre usará landing_page_list_view si está disponible.
[3] Los productos del módulo de reservas de atracciones deben marcarse con RELATION_TYPE_ADMISSION_TICKET.
[4] Los socios que no son de OTA deben establecer el valor "operator".
[5] Los socios que no son de OTA deben establecer "brand_name" o "operator/name". Si lo establecen los socios de OTA, debe ser el nombre de la marca de la OTA o no debe establecerse.
[6] Los socios que no sean de OTA deben configurar "inventory_types" para obtener el tratamiento de producto oficial para los boletos de atracciones oficiales y las experiencias propias.
[null,null,["Última actualización: 2025-07-26 (UTC)"],[[["\u003cp\u003eThings to do integrations are categorized into Attractions Booking, Experiences, and TTD Ads modules, each designed for specific product types and user experiences.\u003c/p\u003e\n"],["\u003cp\u003eWhile product eligibility for modules is based on provided fields, Google doesn't guarantee serving on any specific module.\u003c/p\u003e\n"],["\u003cp\u003eRequired and recommended fields vary across modules; although recommended fields are not mandatory, they enhance product performance and user experience.\u003c/p\u003e\n"],["\u003cp\u003eNon-OTA partners have specific requirements for certain fields like "operator," "brand_name," and "inventory_types" to ensure proper product categorization and treatment.\u003c/p\u003e\n"],["\u003cp\u003eFor Attractions Booking, products need specific relation type and for Ads module, a specific landing page type is prioritized if available.\u003c/p\u003e\n"]]],["The document outlines three modules for displaying \"Things to do\" integration products: Attractions Booking, Experiences, and TTD Ads. Each module has specific requirements for product fields to be eligible. Key actions include providing required fields like `id`, `title`, and `options`, with recommended fields enhancing performance. Non-OTA partners must set \"operator\" and \"inventory_types\". Ads module prioritizes `landing_page_list_view`. The provided fields will not guarantee a product is shown in the modules.\n"],null,["# Required and recommended fields\n\nProducts from a Things to do integration can served on number of different user\nexperiences but in general user experiences can be categorized into three\ndifferent modules:\n\n- The attractions booking module is designed to show products which provide\n basic entry to a particular point of interest. Tours are generally not allowed\n in the booking module unless they are the only way to experience the attraction.\n\n- The experiences modules are designed to showcase products related to certain\n points of interest, destination or when users are searching for certain types\n of experiences. While there may be different experience modules serving\n different purposes and Google does not guarantee serving.\n\n- The TTD Ads module allows partners to advertise products from feed on various\n surfaces.\n\n| **Note:** By providing the required fields, the products will be eligible for the corresponding surfaces, however this does not guarantee serving.\n\nThe following is a list of required and recommended fields in order for a\nproduct to show in each module, recommended fields while not mandatory will\nget special ux treatment and improve product performance. All other fields are\nconsidered optional.\n\n| Field | `Attractions Booking Module` | `Experience Module` | `Ads Module` | `Operator Booking Module` |\n|--------------------------------------------------|------------------------------|-----------------------|-----------------------|---------------------------|\n| `feed_metadata` | | | | |\n| `products/id` | | | | |\n| `products/title` | | | | |\n| `products/description` | Recommended | | Recommended | Recommended |\n| `products/product_features` | Optional | Recommended | Optional | Optional |\n| `products/inventory_types` | Recommended **\\[6\\]** | Optional | Recommended **\\[6\\]** | Recommended **\\[6\\]** |\n| `products/rating` | Recommended | Recommended | Recommended | Recommended |\n| `products/use_media_order` | Optional | Optional | Optional | Optional |\n| `products/related_media` | Recommended | | | Recommended |\n| `products/options` | | | | |\n| `products/options/id` | | | | |\n| `products/options/title` | | | | |\n| `products/options/description` | Recommended | Recommended | Recommended | Recommended |\n| `products/options/landing_page` | | | | |\n| `products/options/landing_page_list_view` | Optional | Recommended **\\[1\\]** | Recommended **\\[2\\]** | Optional |\n| `products/options/price_options` | | | | |\n| `products/options/related_locations` | \\[3\\] | | | Optional |\n| `products/options/option_categories` | Recommended | Recommended | Recommended | Recommended |\n| `products/options/cancellation_policy` | Recommended | Recommended | Recommended | Recommended |\n| `products/options/languages` | Recommended | Recommended | Recommended | Recommended |\n| `products/fulfillment_type` | Recommended | Recommended | Recommended | Recommended |\n| `products/operator` | \\[4\\] | \\[4\\] | \\[4\\] | |\n| `products/brand_name` | \\[5\\] | \\[5\\] | \\[5\\] | \\[5\\] |\n| `products/operator/name` **deprecated** | \\[5\\] | \\[5\\] | \\[5\\] | \\[5\\] |\n| `products/operator/google_business_profile_name` | | | | |\n| `products/operator/locations` | Optional | Optional | Optional | |\n\n\\[1\\] Experience module may choose to use list view in some future version.\n\n\\[2\\] Ads module will always use `landing_page_list_view` if available.\n\n\\[3\\] Products for the Attractions booking module must be marked with\n`RELATION_TYPE_ADMISSION_TICKET`.\n\n\\[4\\] \"operator\" must be set by non-OTA partners.\n\n\\[5\\] \"brand_name\" or \"operator/name\" must be set by non-OTA partners. If set by\nOTA partners, it must be the brand name of the OTA or not set at all.\n\n\\[6\\] \"inventory_types\" must be set by non-OTA partners in order to get official\nproduct treatment for official attraction tickets and 1st party experiences."]]
