Integrating MoPub with Mediation

This guide is intended for publishers who want to use the Google Mobile Ads SDK to load and display ads from MoPub via mediation. It covers how to add MoPub to an ad unit's mediation configuration, and how to integrate the MoPub SDK and adapter into an iOS app.

Supported ad formats and features

The AdMob mediation adapter for MoPub has the following capabilities:

Formats
Banners
Interstitials
Rewarded Video
Native Advanced
Features
Smart banners
Ad Network Optimization (ANO)

Requirements

  • Xcode 6.0 or higher
  • iOS Deployment target of 8.0 or higher
  • Minimum required Google Mobile Ads SDK 7.14.0 or higher

Step 1: Set up MoPub

First, sign up and log in to your MoPub UI. Navigate to the Apps page and click the Add a New App button.

MoPub new app

Select iOS as the Platform for your app, enter the App name and iTunes URL of your app. Then select a primary and secondary category of your app from the provided list.

MoPub app

MoPub requires you to create your first Ad Unit before finishing adding your app.

For additional instructions on creating an ad unit, select the tab corresponding to your preferred ad format.

Banner

Choose Tablet as the Device type. Choose a banner format that matches the ad size you're requesting in your app. Enter a Name for your Ad Unit.

The refresh rate is handled by the Google Mobile Ads SDK according to your refresh rate setting in the AdMob UI. So, we recommend using a high value for the Refresh Interval here (e.g. 1000 seconds).

Interstitial

Choose Tablet as the Device type. Choose Fullscreen Tablet as the Format. Enter a Name for your Ad Unit. Choose the type of Layout to present the ad in.

Native

Choose Tablet as the Device type. Choose Native (Custom layout) as the Format. Enter a Name for your Ad Unit.

Click Save and View Code Integration to get your Ad Unit ID.

MoPub ad unit id

In addition to the Ad Unit ID, you'll also need to obtain your MoPub API Key and Inventory Report ID to set up your AdMob ad unit ID. To find your API Key and Inventory Report ID, navigate to the Reports page and click View API Access Details.

MoPub reporting keys

MoPub Marketplace

To get ads from MoPub, your account needs to be approved for MoPub Marketplace. During your initial account setup, you will be prompted to go through the process for Marketplace approval. Part of this process includes entering your payment information.

MoPub marketplace

See the Marketplace setup guide for more details.

Step 2: Configure mediation settings for your AdMob ad unit

You need to add MoPub to the mediation configuration for your Ad Unit. First sign into the AdMob UI.

Next, follow the instructions for either AdMob or AdMob Beta depending on which version of the AdMob UI you're using.

AdMob

Navigate to the Monetize tab and select your application from the list of All apps on the left-hand side. Click the link in the mediation column for the ad unit you want to mediate to MoPub.

MoPub mediation ad source

Click NEW AD NETWORK.

MoPub ad network new

Select MoPub from the list of available ad networks and enter the Ad Unit ID obtained in the previous section.

Next, add the API Key and Inventory Report ID obtained in the previous section to set up ANO for MoPub.

MoPub ad network

Click Continue at the bottom of the page to complete adding the network. Enter an eCPM value for MoPub and click Save.

AdMob Beta

Navigate to the Mediation tab. If you have an existing mediation group you'd like to modify, click the name of that mediation group to edit it, and skip ahead to Add MoPub as an ad source.

To create a new mediation group, select Create Mediation Group.

AdMob Beta mediation tab

Enter your ad format and platform, then click Continue.

Give your mediation group a name, and select locations to target. Next, set the mediation group status to Enabled. Then click Add Ad Units, which will open up the ad unit selection overlay.

New mediation group 2

Associate this mediation group with your existing AdMob ad unit. Then click Done.

Select ad unit

You should now see the ad units card populated with the ad units you selected.

Mediation group ad units

Add MoPub as an ad source

In the Ad Sources card, select Add Ad Network. Then select MoPub.

Enable the Optimize switch. Enter the API Key and Inventory Report ID obtained in the previous section to set up ANO for MoPub. Then enter an eCPM value for MoPub and click Continue.

Next, enter the Ad Unit ID obtained in the previous section. Then click Done.

Configure MoPub ad unit

Finally, click Save.

Step 3: Import the MoPub SDK and adapter

  • Add the following line to your project's Podfile:

    pod 'GoogleMobileAdsMediationMoPub'

  • From the command line run:

    pod install --repo-update
    

Manual integration

  • Download the latest version of the MoPub SDK and link the MoPubSDK source code in your project.
  • Download the latest version of the MoPub adapter and link MoPubAdapter.framework in your project.

Step 4: Additional code required

No additional code is required for MoPub integration.

Step 5: Test your implementation

To get test ads from MoPub, you need a guaranteed or backfill line item. MoPub recommends adding the Demo line item to your Ad Unit to get test ads. The Demo line item is added to your MoPub account by default.

MoPub demo item

The Demo Line Item contains test creatives for native and banner ad units by default, but does not have a test creative for interstitial ad units. To add your own test creative for interstitial ads, you need to upload a simple image to the MoPub UI by navigating to the Demo Line Item and clicking the Add a New Creative button. Choose Tablet Full Screen format. Fill the form with the necessary details and click Save to add your test creative to the Demo Line Item.

That's it! You now have a working mediation integration with MoPub.

Optional steps

Using native ads

Network-specific parameters

The MoPub adapter supports an additional request parameter which can be passed to the adapter using the GADMoPubNetworkExtras class. This class includes the following property:

  • privacyIconSize - Set the size for the MoPub privacy icon in points. Values can range from 10 to 30 inclusive. The default size for the privacy icon is 20.

Here's a code example of how to set this parameter at ad request:

Swift

let adRequest = GADRequest()
let extras = GADMoPubNetworkExtras()
extras.privacyIconSize = 15
adRequest.registerAdNetworkExtras(extras)

Objective-C

GADRequest *request = [GADRequest request];
GADMoPubNetworkExtras *extras = [[GADMoPubNetworkExtras alloc] init];
extras.privacyIconSize = 15;
[adRequest registerAdNetworkExtras:extras];

Ad Rendering

The MoPub adapter returns its native ads as NativeAppInstallAd objects. It populates the following Native App install ad display fields for a GADNativeAppInstallAd :

Field Populated by MoPub adapter
Headline
Image
Body
App icon
Call to action
Star rating
Store
Price

Impression and Click Tracking

MoPub and Google Mobile Ads SDKs track impressions in their own way, so there may be discrepancies.

Clicks are detected by the Google Mobile Ads SDK and are forwarded to MoPub SDK, so click reporting will be in sync.

Additional Resources

For more details on how to set up test ad units, see MoPub's Testing Ads guide.

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