Integrate Yahoo with Mediation

This guide shows you how to use the Google Mobile Ads SDK to load and display ads from Yahoo using mediation, covering waterfall integrations. It covers how to add Yahoo to an ad unit's mediation configuration, and how to integrate the Yahoo Mobile SDK and adapter into a Unity app.

Supported integrations and ad formats

The AdMob mediation adapter for Yahoo has the following capabilities:



  • Unity 4 or higher
  • Latest Google Mobile Ads SDK
  • To deploy on Android
    • Android API level 19 or higher
  • To deploy on iOS
    • iOS deployment target of 11.0 or higher
  • A working Unity project configured with Google Mobile Ads SDK. Refer to Get Started for details.
  • Complete the mediation Get started guide

Step 1: Set up Yahoo

Log in to Yahoo's SSP. Under Applications and Sites, click the + button then Application.

Fill out the form and click Save and Add Placement to create your app.



Once you've created an app, you will need to create a Placement. Select a Placement Type, fill out the form, and click Save & Monetize.

Take note of your Placement ID.

You will need to add an Ad Source to your placement. On the next form, select Yahoo SSP as an Ad Source and fill out the form with the required information. Once you've completed the form, click Save.

Finally, drag the Ad Source that you just created under the Waterfall Ad Sources table to add it to your placement.

Take note of the Site ID.

Step 2: Configure mediation settings for your ad unit

You need to add Yahoo to the mediation configuration for your ad unit. First sign in to your AdMob account.

Next, navigate to the Mediation tab. If you have an existing mediation group you'd like to modify, click the name of that mediation group to edit it, and skip ahead to Add Yahoo as an ad source.

To create a new mediation group, select Create Mediation Group.

Enter your ad format and platform, then click Continue.



Give your mediation group a name, and select locations to target. Next, set the mediation group status to Enabled, and then click Add Ad Units.



Associate this mediation group with one or more of your existing AdMob ad units. Then click Done.



You should now see the ad units card populated with the ad units you selected:



Add Yahoo as an ad source

In the Ad Sources card, select Add Ad Network. Select Yahoo, then enter an eCPM value for Yahoo and click Continue.

If you already have a mapping for Yahoo, you can simply select it. Otherwise, click Add mapping.



Next, enter a Mapping name, the Placement ID and Site ID obtained in the previous section. Then click Done.



Step 3: Import the Yahoo Mobile SDK and Adapter

Download the latest version of Google Mobile Ads mediation plugin for Yahoo from the download link in the Changelog and extract the GoogleMobileAdsYahooMediation.unitypackage from the zip file.

In your Unity project editor, select Assets > Import Package > Custom Package and find the GoogleMobileAdsYahooMediation.unitypackage file you downloaded. Make sure all the files are selected and click Import.

Then, select Assets > Play Services Resolver > Android Resolver > Force Resolve. The Unity Play Services Resolver library will perform dependency resolution from scratch and copy the declared dependencies into the Assets/Plugins/Android directory of your Unity app.

Step 4: Additional Code Required

No Additional code required for Yahoo integration.

Step 5: Test Your Implementation

Yahoo ads can be tested by creating a Test Ad Source and adding it into your placement's Waterfall Ad Sources. Navigate to your Placement ID's settings, click the Add button and select Test Ad Source.

Once you've created the Ad Source, drag it into your placement's Waterfall Ad Sources.

Optional steps

Visit Yahoo's Privacy Settings guide for more information about what inputs can be passed.

Add Yahoo to GDPR ad partners list

Follow the steps in GDPR settings to add Yahoo to the GDPR ad partners list in the AdMob UI.

Yahoo Unity Mediation Plugin Changelog

Version 1.0.0