To prevent context switching when users share a link in Google Chat, your Chat app can preview the link by attaching a card to their message that gives more information and lets people take action right from Google Chat.
For example, imagine a Google Chat space that includes all of a company’s customer service agents plus a Chat app named Case-y. Agents frequently share links to customer service cases in the Chat space, and each time they do their colleagues must open the case link to see details like assignee, status, and subject. Likewise, if someone wants to take ownership of a case or change the status, then they need to open the link.
Link previewing enables the space’s resident Chat app, Case-y, to attach a card showing assignee, status, and subject whenever someone shares a case link. Buttons on the card allow agents to take ownership of the case and change the status directly from the chat stream.
How link previewing works
When someone adds a link to their message, a chip appears which lets them know that a Chat app might preview the link.

After sending the message, the link is sent to the Chat app, which then generates and attaches the card to the user's message.

Alongside the link, the card provides additional information about the link, including interactive elements like buttons. Your Chat app can update the attached card in response to user interactions, like button clicks.
If someone doesn’t want the Chat app to preview their link by attaching a card to their message, they can prevent previewing by clicking cancel on the preview chip. Users can remove the attached card at any time by clicking Remove preview.
Register specific links - like example.com
, support.example.com
, and support.example.com/cases/
- as URL patterns on your Chat app’s configuration page in Google Cloud console so your Chat app can preview them.

- Open the Google Cloud console.
- Next to "Google Cloud," click the Down arrow arrow_drop_down and open your Chat app's project.
- In the search field, type
Google Chat API
and click Google Chat API.
- Click Manage > Configuration.
- Under Link previews, add or edit a URL pattern.
- To configure link previews for a new URL pattern, click Add URL Pattern.
- To edit the configuration for an existing URL pattern, click the Down arrow expand_more.
In the Host pattern field, enter the domain of the URL pattern. The Chat app will preview links to this domain.
To have the Chat app preview links for a specific subdomain, like subdomain.example.com
, include the subdomain.
To have the Chat app preview links for the entire domain, specify a wildcard character with an asterisk (*) as the subdomain. For example, *.example.com
matches subdomain.example.com
and any.number.of.subdomains.example.com
.
In the Path prefix field, enter a path to append to the host pattern domain.
To match all URLs in the host pattern domain, leave Path prefix empty.
For example, if Host pattern is support.example.com
, to match URLs for cases hosted at support.example.com/cases/
, enter cases/
.
Click Done.
Click Save.
Now, whenever someone includes a link that matches a link preview URL pattern to a message in a Chat space that includes your Chat app, your app previews the link.
Preview a link
After you configure link previewing for a given link, your
Chat app can recognize and preview the link by
attaching more information to it.
Inside Chat spaces that include your
Chat app, when someone’s message contains a link that
matches a link preview URL pattern, your Chat app
receives a
MESSAGE
interaction event. The JSON
payload for the interaction event contains the matchedUrl
field:
JSON
message {
. . . // other message attributes redacted
"matchedUrl": {
"url": "https://support.example.com/cases/case123"
},
. . . // other message attributes redacted
}
By checking for the presence of the matchedUrl
field in the MESSAGE
event
payload, your Chat app can add information to the
message with the previewed link. Your Chat app can
either reply with a simple text message or attach a card.
Reply with a text message
For simple responses, your Chat app can preview a link
by replying with a simple text message
to a link. This example attaches a message that repeats the link URL that
matches a link preview URL pattern.
Attach a card
To attach a card to a previewed link,
return an
ActionResponse
of type UPDATE_USER_MESSAGE_CARDS
. This example attaches a simple card.

Node.js
/**
* Responds to messages that have links whose URLs match URL patterns
* configured for link previewing.
*
* @param {Object} req Request sent from Google Chat.
* @param {Object} res Response to send back.
*/
exports.onMessage = (req, res) => {
if (req.method === 'GET' || !req.body.message) {
res.send(
'Hello! This function is meant to be used in a Google Chat Space.');
}
// Checks for the presence of event.message.matchedUrl and attaches a card
// if present
if (req.body.message.matchedUrl) {
res.json({
'actionResponse': {'type': 'UPDATE_USER_MESSAGE_CARDS'},
'cardsV2': [
{
'cardId': 'attachCard',
'card': {
'header': {
'title': 'Example Customer Service Case',
'subtitle': 'Case basics',
},
'sections': [
{
'widgets': [
{'keyValue': {'topLabel': 'Case ID', 'content': 'case123'}},
{'keyValue': {'topLabel': 'Assignee', 'content': 'Charlie'}},
{'keyValue': {'topLabel': 'Status', 'content': 'Open'}},
{
'keyValue': {
'topLabel': 'Subject', 'content': 'It won"t turn on...',
}
},
],
},
{
'widgets': [
{
'buttons': [
{
'textButton': {
'text': 'OPEN CASE',
'onClick': {
'openLink': {
'url': 'https://support.example.com/orders/case123',
},
},
},
},
{
'textButton': {
'text': 'RESOLVE CASE',
'onClick': {
'openLink': {
'url': 'https://support.example.com/orders/case123?resolved=y',
},
},
},
},
{
'textButton': {
'text': 'ASSIGN TO ME',
'onClick': {
'action': {
'actionMethodName': 'assign',
},
},
},
},
],
},
],
},
],
},
},
],
});
}
// If the Chat app doesn’t detect a link preview URL pattern, it says so.
res.json({'text': 'No matchedUrl detected.'});
};
Apps Script
/**
* Responds to messages that have links whose URLs match URL patterns
* configured for link previewing.
*
* @param {Object} event The event object from Chat API.
* @return {Object} Response from the Chat app attached to the message with
* the previewed link.
*/
function onMessage(event) {
// Checks for the presence of event.message.matchedUrl and attaches a card
// if present
if (event.message.matchedUrl) {
return {
'actionResponse': {
'type': 'UPDATE_USER_MESSAGE_CARDS',
},
'cardsV2': [{
'cardId': 'attachCard',
'card': {
'header': {
'title': 'Example Customer Service Case',
'subtitle': 'Case basics',
},
'sections': [{
'widgets': [
{'keyValue': {'topLabel': 'Case ID', 'content': 'case123'}},
{'keyValue': {'topLabel': 'Assignee', 'content': 'Charlie'}},
{'keyValue': {'topLabel': 'Status', 'content': 'Open'}},
{
'keyValue': {
'topLabel': 'Subject', 'content': 'It won\'t turn on...',
},
},
],
},
{
'widgets': [{
'buttons': [
{
'textButton': {
'text': 'OPEN CASE',
'onClick': {
'openLink': {
'url': 'https://support.example.com/orders/case123',
},
},
},
},
{
'textButton': {
'text': 'RESOLVE CASE',
'onClick': {
'openLink': {
'url': 'https://support.example.com/orders/case123?resolved=y',
},
},
},
},
{
'textButton': {
'text': 'ASSIGN TO ME',
'onClick': {'action': {'actionMethodName': 'assign'}},
},
},
],
}],
}],
},
}],
};
}
// If the Chat app doesn’t detect a link preview URL pattern, it says so.
return {'text': 'No matchedUrl detected.'};
}
Update a card
To update the card attached to a previewed link, return an
ActionResponse
of type UPDATE_USER_MESSAGE_CARDS
. Chat apps can only update
cards that preview links as a response to a
Chat app interaction event.
Chat apps can't update these cards by calling Chat API
asynchronously.
Link previewing doesn't support returning an ActionResponse
of type UPDATE_MESSAGE
. Because UPDATE_MESSAGE
updates the entire message instead of just the card, it only works if the Chat app created the original message. Link previewing attaches a card to a user-created message, so the Chat app doesn't have permission to update it.
To ensure a function updates both user-created and app-created cards in the Chat stream, dynamically set the ActionResponse
based on whether the Chat app or a user created the message.
- If a user created the message, set the
ActionResponse
to UPDATE_USER_MESSAGE_CARDS
.
- If a Chat app created the message, set the
ActionResponse
to UPDATE_MESSAGE
.
There are two ways to do this: specifying and checking for a custom actionMethodName
as part of the onclick
property of the attached card (which identifies the message as user-created) or checking to see if the message was created by a user.
To use actionMethodName
to properly handle CARD_CLICKED
interaction events on previewed cards, set a custom actionMethodName
as part of the onclick
property of the attached card:
JSON
. . . // Preview card details
{
"textButton": {
"text": "ASSIGN TO ME",
"onClick": {
// actionMethodName identifies the button to help determine the
// appropriate ActionResponse.
"action": {
"actionMethodName": "assign",
}
}
}
}
. . . // Preview card details
With "actionMethodName": "assign"
identifying the button as part of a link preview, it's possible to dynamically return the correct ActionResponse
by checking for a matching actionMethodName
:
Option 2: Check the sender type
Check to see if message.sender.type
is HUMAN
or BOT
. If HUMAN
, set ActionResponse
to UPDATE_USER_MESSAGE_CARDS
, otherwise set ActionResponse
to UPDATE_MESSAGE
. Here's how:
A typical reason to update a card is in response to a button click. Recall the Assign to Me button from the prior section, Attach a card. The following complete example updates the card so that it says that it's assigned to "You" after a user clicks Assign to Me. The example dynamically sets ActionResponse
by checking the sender type.
Complete example: Case-y the customer service Chat app
Here's the complete code for Case-y, a Chat app that previews links to cases shared in a Chat space that customer service agents collaborate in.
Node.js
/**
* Responds to messages that have links whose URLs match URL patterns
* configured for link previewing.
*
* @param {Object} req Request sent from Google Chat.
* @param {Object} res Response to send back.
*/
exports.onMessage = (req, res) => {
if (req.method === 'GET' || !req.body.message) {
res.send(
'Hello! This function is meant to be used in a Google Chat Space.');
}
// Checks for the presence of event.message.matchedUrl and attaches a card
// if present
if (req.body.message.matchedUrl) {
res.json(createMessage());
}
// Respond to button clicks on attached cards
if (req.body.type === 'CARD_CLICKED') {
// Checks whether the message event originated from a human or a Chat app
// and sets actionResponse.type to "UPDATE_USER_MESSAGE_CARDS if human or
// "UPDATE_MESSAGE" if Chat app.
const actionResponseType = req.body.action.actionMethodName === 'HUMAN' ?
'UPDATE_USER_MESSAGE_CARDS' :
'UPDATE_MESSAGE';
if (req.body.action.actionMethodName === 'assign') {
res.json(createMessage(actionResponseType, 'You'));
}
}
// If the Chat app doesn’t detect a link preview URL pattern, it says so.
res.json({'text': 'No matchedUrl detected.'});
};
/**
* Message to create a card with the correct response type and assignee.
*
* @param {string} actionResponseType
* @param {string} assignee
* @return {Object} a card with URL preview
*/
function createMessage(
actionResponseType = 'UPDATE_USER_MESSAGE_CARDS',
assignee = 'Charlie'
) {
return {
'actionResponse': {'type': actionResponseType},
'cardsV2': [
{
'cardId': 'previewLink',
'card': {
'header': {
'title': 'Example Customer Service Case',
'subtitle': 'Case basics',
},
'sections': [
{
'widgets': [
{'keyValue': {'topLabel': 'Case ID', 'content': 'case123'}},
{'keyValue': {'topLabel': 'Assignee', 'content': assignee}},
{'keyValue': {'topLabel': 'Status', 'content': 'Open'}},
{
'keyValue': {
'topLabel': 'Subject', 'content': 'It won"t turn on...',
},
},
],
},
{
'widgets': [
{
'buttons': [
{
'textButton': {
'text': 'OPEN CASE',
'onClick': {
'openLink': {
'url': 'https://support.example.com/orders/case123',
},
},
},
},
{
'textButton': {
'text': 'RESOLVE CASE',
'onClick': {
'openLink': {
'url': 'https://support.example.com/orders/case123?resolved=y',
},
},
},
},
{
'textButton': {
'text': 'ASSIGN TO ME',
'onClick': {
'action': {
'actionMethodName': 'assign',
},
},
},
},
],
},
],
},
],
}
},
],
};
}
Apps Script
/**
* Responds to messages that have links whose URLs match URL patterns
* configured for link previews.
*
* @param {Object} event The event object from Chat API.
* @return {Object} Response from the Chat app attached to the message with
* the previewed link.
*/
function onMessage(event) {
// Checks for the presence of event.message.matchedUrl and attaches a card
// if present
if (event.message.matchedUrl) {
return {
'actionResponse': {
'type': 'UPDATE_USER_MESSAGE_CARDS',
},
'cardsV2': [{
'cardId': 'previewLink',
'card': {
'header': {
'title': 'Example Customer Service Case',
'subtitle': 'Case basics',
},
'sections': [{
'widgets': [
{'keyValue': {'topLabel': 'Case ID', 'content': 'case123'}},
{'keyValue': {'topLabel': 'Assignee', 'content': 'Charlie'}},
{'keyValue': {'topLabel': 'Status', 'content': 'Open'}},
{
'keyValue': {
'topLabel': 'Subject', 'content': 'It won\'t turn on...',
}
},
],
},
{
'widgets': [{
'buttons': [
{
'textButton': {
'text': 'OPEN CASE',
'onClick': {
'openLink': {
'url': 'https://support.example.com/orders/case123',
},
},
},
},
{
'textButton': {
'text': 'RESOLVE CASE',
'onClick': {
'openLink': {
'url': 'https://support.example.com/orders/case123?resolved=y',
},
},
},
},
{
'textButton': {
'text': 'ASSIGN TO ME',
'onClick': {'action': {'actionMethodName': 'assign'}}
},
},
],
}],
}],
},
}],
};
}
// If the Chat app doesn’t detect a link preview URL pattern, it says so.
return {'text': 'No matchedUrl detected.'};
}
/**
* Updates a card that was attached to a message with a previewed link.
*
* @param {Object} event The event object from Chat API.
* @return {Object} Response from the Chat app. Either a new card attached to
* the message with the previewed link, or an update to an existing card.
*/
function onCardClick(event) {
// Checks whether the message event originated from a human or a Chat app
// and sets actionResponse to "UPDATE_USER_MESSAGE_CARDS if human or
// "UPDATE_MESSAGE" if Chat app.
const actionResponseType = event.message.sender.type === 'HUMAN' ?
'UPDATE_USER_MESSAGE_CARDS' :
'UPDATE_MESSAGE';
// To respond to the correct button, checks the button's actionMethodName.
if (event.action.actionMethodName === 'assign') {
return assignCase(actionResponseType);
}
}
/**
* Updates a card to say that "You" are the assignee after clicking the Assign
* to Me button.
*
* @param {String} actionResponseType Which actionResponse the Chat app should
* use to update the attached card based on who created the message.
* @return {Object} Response from the Chat app. Updates the card attached to
* the message with the previewed link.
*/
function assignCase(actionResponseType) {
return {
'actionResponse': {
// Dynamically returns the correct actionResponse type.
'type': actionResponseType,
},
'cardsV2': [{
'cardId': 'assignCase',
'card': {
'header': {
'title': 'Example Customer Service Case',
'subtitle': 'Case basics',
},
'sections': [{
'widgets': [
{'keyValue': {'topLabel': 'Case ID', 'content': 'case123'}},
{'keyValue': {'topLabel': 'Assignee', 'content': 'You'}},
{'keyValue': {'topLabel': 'Status', 'content': 'Open'}},
{
'keyValue': {
'topLabel': 'Subject', 'content': 'It won\'t turn on...',
}
},
],
},
{
'widgets': [{
'buttons': [
{
'textButton': {
'text': 'OPEN CASE',
'onClick': {
'openLink': {
'url': 'https://support.example.com/orders/case123',
},
},
},
},
{
'textButton': {
'text': 'RESOLVE CASE',
'onClick': {
'openLink': {
'url': 'https://support.example.com/orders/case123?resolved=y',
},
},
},
},
{
'textButton': {
'text': 'ASSIGN TO ME',
'onClick': {'action': {'actionMethodName': 'assign'}},
},
},
],
}],
}],
},
}],
};
}
Limits and considerations
As you configure link previews for your Chat app, take note of these limits and considerations:
- Each Chat app supports link previews for up to 5 URL patterns.
- Chat apps preview one link per message. If multiple previewable links are present in a single message, only the first previewable link previews.
- Chat apps only preview links that begin with
https://
, so https://support.example.com/cases/
previews, but support.example.com/cases/
does not.
- Unless the message includes other information that gets sent to the Chat app, like a slash command, only the link URL is sent to the Chat app by link previews.
- Cards attached to previewed links only support an
ActionResponse
of type UPDATE_USER_MESSAGE_CARDS
, and only in response to a Chat app interaction event. Link previews don't support UPDATE_MESSAGE
or asynchronous requests to update cards attached to a previewed link via the Chat API. To learn more, see Update a card.
Debug link previews
As you implement link previews, you might need to debug your Chat app by reading the app's logs. To read the logs, visit the Logs Explorer on Google Cloud console.