在 Google Ads API 中,更新是使用字段掩码完成的。字段掩码会列出您打算通过更新更改的所有字段,并且系统会忽略字段掩码中未包含的任何指定字段,即使这些字段已发送到服务器也是如此。
FieldMaskUtil
生成字段掩码的推荐方法是使用我们的内置字段掩码实用程序,您可以通过该实用程序根据修改后的对象生成字段掩码,而无需从头构建。
下面是一个更新广告系列的示例:
// Update campaign by setting its status to paused, and "Search network" to false.
Campaign campaignToUpdate = new Campaign()
{
ResourceName = ResourceNames.Campaign(customerId, campaignId),
Status = CampaignStatus.Paused,
NetworkSettings = new NetworkSettings()
{
TargetSearchNetwork = false
}
};
// Create the operation.
CampaignOperation operation = new CampaignOperation()
{
Update = campaignToUpdate,
UpdateMask = FieldMasks.AllSetFieldsOf(campaignToUpdate)
};
// Update the campaign.
MutateCampaignsResponse response = campaignService.MutateCampaigns(
customerId.ToString(), new CampaignOperation[] { operation });
首先,我们创建一个空的 Campaign
对象。然后,我们设置其资源名称,以便 API 确切知道要更新哪个广告系列。
该示例使用 FieldMasks.AllSetFieldsOf
方法对广告系列自动生成一个字段掩码,用于枚举所有已设置的字段。然后,您可以直接将返回的掩码传递给更新调用。
有时,您可能需要处理现有对象并更新一些字段。在这种情况下,您需要修改代码,如下所示:
Campaign existingCampaign;
// Obtain existingCampaign from elsewhere.
...
// Create a new campaign based off the existing campaign for update.
Campaign campaignToUpdate = new Campaign(existingCampaign);
// Update campaign by setting its status to paused, and "Search network" to
// false.
campaignToUpdate.Status = CampaignStatus.Paused;
campaignToUpdate.NetworkSettings = new NetworkSettings()
{
TargetSearchNetwork = false
}
// Create the operation.
CampaignOperation operation = new CampaignOperation()
{
Update = campaignToUpdate,
UpdateMask = FieldMasks.FromChanges(existingCampaign, campaignToUpdate)
};
如需从头开始创建字段掩码,您需要先创建一个 FieldMask
对象,然后创建一个数组并填充您打算更改的所有字段的名称,最后将数组内容附加到字段掩码的 Path
字段。
FieldMask fieldMask = new FieldMask();
fieldMask.Paths.AddRange(new string[] { "status", "name" });
更新消息字段及其子字段
MESSAGE
字段可以有子字段(例如 MaximizeConversions
有三个子字段:target_cpa_micros
、cpc_bid_ceiling_micros
和 cpc_bid_floor_micros
),也可以没有子字段(例如 ManualCpm
)。
未定义子字段的消息字段
更新未使用任何子字段定义的 MESSAGE
字段时,请使用 FieldMasks
生成字段掩码,如上所述。
包含已定义子字段的消息字段
更新使用子字段定义的 MESSAGE
字段时,如果未在该消息上明确设置任何子字段,则必须手动将每个可变 MESSAGE
子字段添加到 FieldMask
,这与从头创建字段掩码的上例类似。
一个常见的示例是,更新广告系列的出价策略,但未在新的出价策略中设置任何字段。以下示例演示了如何更新广告系列以使用 MaximizeConversions
出价策略,而无需为出价策略设置任何子字段。
在这种情况下,使用 FieldMasks
的 AllSetFieldsOf()
和 FromChanges()
方法无法实现预期目标。
以下示例会生成包含 maximize_conversions
的字段掩码。不过,Google Ads API 不允许这种行为,以防止意外清除字段,并会生成 FieldMaskError.FIELD_HAS_SUBFIELDS
错误。
// Creates a campaign with the proper resource name and an empty
// MaximizeConversions field.
Campaign campaign = new Campaign()
{
ResourceName = ResourceNames.Campaign(customerId, campaignId),
MaximizeConversions = new MaximizeConversions()
};
// Constructs an operation, using the FieldMasks' AllSetFieldsOf utility to
// derive the update mask. The field mask will include 'maximize_conversions`,
// which will produce a FieldMaskError.FIELD_HAS_SUBFIELDS error.
CampaignOperation operation = new CampaignOperation()
{
Update = campaign,
UpdateMask = FieldMasks.AllSetFieldsOf(campaign)
};
// Sends the operation in a mutate request that will result in a
// FieldMaskError.FIELD_HAS_SUBFIELDS error because empty MESSAGE fields cannot
// be included in a field mask.
MutateCampaignsResponse response = campaignService.MutateCampaigns(
customerId.ToString(), new CampaignOperation[] { operation });
以下示例演示了如何正确更新广告系列以使用 MaximizeConversions
出价策略,而无需设置其任何子字段。
// Creates a Campaign object with the proper resource name.
Campaign campaign = new Campaign()
{
ResourceName = ResourceNames.Campaign(customerId, campaignId),
};
// Creates a field mask from the existing campaign and adds all of the fields
// on the MaximizeConversions bidding strategy to the field mask. Because these
// fields are included in the field mask but excluded from the campaign object,
// the Google Ads API will set the campaign's bidding strategy to a
// MaximizeConversions object with none of its subfields set.
FieldMask fieldMask = FieldMasks.AllSetFieldsOf(campaign);
// Only include 'maximize_conversions.target_cpa_micros' in the field mask
// as it is the only mutable subfield on MaximizeConversions when used as a
// standard bidding strategy.
//
// Learn more about standard and portfolio bidding strategies here:
// https://developers.google.com/google-ads/api/docs/campaigns/bidding/assign-strategies
fieldMask.Paths.AddRange(new string[] {
"maximize_conversions.target_cpa_micros",
});
// Creates an operation to update the campaign with the specified fields.
CampaignOperation operation = new CampaignOperation()
{
Update = campaign,
UpdateMask = fieldMask
};
清除字段
某些字段可以明确清除。与上述示例类似,您必须将这些字段明确添加到字段掩码中。例如,假设您有一个广告系列使用的是 MaximizeConversions
出价策略,并且 target_cpa_micros
字段的值设为大于 0 的值。
以下代码会运行;不过,系统不会将 maximize_conversions.target_cpa_micros
添加到字段掩码,因此不会对 target_cpa_micros
字段进行任何更改:
// Creates a campaign with the proper resource name and a MaximizeConversions
// object with target_cpa_micros set to 0.
Campaign campaign = new Campaign()
{
ResourceName = ResourceNames.Campaign(customerId, campaignId),
MaximizeConversions = new MaximizeConversions()
{
TargetCpaMicros = 0
}
};
// Constructs an operation, using the FieldMasks' AllSetFieldsOf utility to
// derive the update mask. However, the field mask will NOT include
// 'maximize_conversions.target_cpa_micros'.
CampaignOperation operation = new CampaignOperation()
{
Update = campaign,
UpdateMask = FieldMasks.AllSetFieldsOf(campaign)
};
// Sends the operation in a mutate request that will succeed but will NOT update
// the 'target_cpa_micros' field because 'maximize_conversions.target_cpa_micros'
// was not included in the field mask.
MutateCampaignsResponse response = campaignService.MutateCampaigns(
customerId.ToString(), new CampaignOperation[] { operation });
以下示例演示了如何正确清除 MaximizeConversions
出价策略的 target_cpa_micros
字段。
// Creates a Campaign object with the proper resource name.
Campaign campaign = new Campaign()
{
ResourceName = ResourceNames.Campaign(customerId, campaignId),
};
// Constructs a field mask from the existing campaign and adds the
// 'maximize_conversions.target_cpa_micros' field to the field mask, which will
// clear this field from the bidding strategy without impacting any other fields
// on the bidding strategy.
FieldMask fieldMask = FieldMasks.AllSetFieldsOf(campaign);
fieldMask.Paths.AddRange(new string[] {
"maximize_conversions.target_cpa_micros",
});
// Creates an operation to update the campaign with the specified field.
CampaignOperation operation = new CampaignOperation()
{
Update = campaign,
UpdateMask = fieldMask
};
请注意,对于在 Google Ads API protocol buffers
中定义为 optional
的字段,上述“不正确”示例确实会按预期运行。但是,由于 target_cpa_micros
不是 optional
字段,因此“不正确”示例不会更新出价策略以清除 target_cpa
字段。