Nombres de recursos
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El identificador único de una entidad en la API de Google Ads se denomina nombre de recurso y se representa como una cadena con un formato predecible. Si conoces los componentes constitutivos de un nombre de recurso, puedes generar nombres de recursos con los métodos auxiliares presentes en muchos objetos de servicio.
Métodos de ruta de servicio
Todos los servicios diseñados para controlar la lectura o la modificación de tipos específicos de objetos en la API tienen métodos auxiliares para construir resource_names. Por ejemplo, puedes crear un nombre de recurso para un objeto Campaign:
from google.ads.googleads.client import GoogleAdsClient
client = GoogleAdsClient.load_from_storage()
customer_id = "7892134783"
campaign_id = "1234567890"
campaign_service = client.get_service("CampaignService")
resource_name = campaign_service.campaign_path(customer_id, campaign_id)
Cada servicio también tiene un método parse_*_path complementario que descompone un resource_name en sus segmentos individuales, por ejemplo:
from google.ads.googleads.client import GoogleAdsClient
client = GoogleAdsClient.load_from_storage()
resource_name = "customers/7892134783/campaigns/1234567890"
campaign_service = client.get_service('CampaignService')
segments = campaign_service.parse_campaign_path(resource_name)
customer_id = segments["customer_id"]
campaign_id = segments["campaign_id"]
Nombres de recursos compuestos
Los asistentes de rutas de acceso en los servicios construyen segmentos compuestos de un nombre de recurso. Los diferentes segmentos del ID compuesto se aceptan como parámetros individuales en el método:
from google.ads.google_ads.client import GoogleAdsClient
customer_id = "0987654321"
ad_group_id = "1234567890"
criterion_id = "74932"
client = GoogleAdsClient.load_from_storage()
ad_group_criterion_service = client.get_service("AdGroupCriterionService")
# An AdGroupCriterion resource name that uses the above IDs looks like this:
# "customers/0987654321/adGroupCriteria/1234567890~74932"
resource_name = ad_group_criterion_service.ad_group_criterion_path(
customer_id, ad_group_id, criterion_id
)
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Última actualización: 2025-08-27 (UTC)
[null,null,["Última actualización: 2025-08-27 (UTC)"],[[["\u003cp\u003eIn the Google Ads API, entities are uniquely identified by a predictable string format called a resource name.\u003c/p\u003e\n"],["\u003cp\u003eHelper methods on Service objects can be used to generate these resource names if you know the required components.\u003c/p\u003e\n"],["\u003cp\u003eServices offer path methods like \u003ccode\u003ecampaign_path\u003c/code\u003e to build resource names and \u003ccode\u003eparse_campaign_path\u003c/code\u003e to break them down into individual segments.\u003c/p\u003e\n"],["\u003cp\u003eComposite resource names, such as those for AdGroupCriterion, are constructed by path helpers using multiple ID segments as parameters.\u003c/p\u003e\n"]]],[],null,["# Resource Names\n\nThe unique identifier for an entity in the Google Ads API is called a resource\nname, and is represented as a string with a predictable format. If you know\nthe constituent components of a resource name, you can generate resource names\nusing helper methods present on many Service objects.\n\nService path methods\n--------------------\n\nAll Services that are designed to handle reading or mutating specific types of\nobjects in the API have helper methods to construct resource_names. For example,\nyou can create a resource name for a `Campaign` object: \n\n from google.ads.googleads.client import GoogleAdsClient\n\n client = GoogleAdsClient.load_from_storage()\n customer_id = \"7892134783\"\n campaign_id = \"1234567890\"\n campaign_service = client.get_service(\"CampaignService\")\n resource_name = campaign_service.campaign_path(customer_id, campaign_id)\n\nEach service also has an accompanying `parse_*_path` method that deconstructs a\nresource_name into its individual segments, for example: \n\n from google.ads.googleads.client import GoogleAdsClient\n\n client = GoogleAdsClient.load_from_storage()\n resource_name = \"customers/7892134783/campaigns/1234567890\"\n campaign_service = client.get_service('CampaignService')\n segments = campaign_service.parse_campaign_path(resource_name)\n customer_id = segments[\"customer_id\"]\n campaign_id = segments[\"campaign_id\"]\n\nComposite resource names\n------------------------\n\nPath helpers on services construct composite segments of a resource name. The\ndifferent segments of the composite ID are accepted as individual parameters in\nthe method: \n\n from google.ads.google_ads.client import GoogleAdsClient\n\n customer_id = \"0987654321\"\n ad_group_id = \"1234567890\"\n criterion_id = \"74932\"\n\n client = GoogleAdsClient.load_from_storage()\n ad_group_criterion_service = client.get_service(\"AdGroupCriterionService\")\n\n # An AdGroupCriterion resource name that uses the above IDs looks like this:\n # \"customers/0987654321/adGroupCriteria/1234567890~74932\"\n resource_name = ad_group_criterion_service.ad_group_criterion_path(\n customer_id, ad_group_id, criterion_id\n )"]]
