Google Ads API에는 Google Ads 쿼리 언어를 사용하여 쿼리를 만들 수 있는 통합 속성 검색 및 측정항목 보고 메커니즘이 있습니다.
이를 통해 개별 Google Ads 계정에 관한 대량의 데이터를 반환할 수 있는 복잡한 쿼리를 사용할 수 있습니다.
Search 또는 SearchStream 메서드를 사용하여 쿼리를 만들 수 있습니다.
두 메서드 모두 동일한 쿼리를 지원하고 동일한 결과를 반환합니다. Search 메서드는 10,000개 행의 고정 크기 페이지로 데이터를 반환하므로 페이지로 나누기를 사용하여 결과 집합을 반복할 수 있습니다. 예를 들어 연결이 끊긴 경우 다시 가져올 수 있는 더 작은 응답으로 큰 결과 집합을 분할하는 등 대역폭이 낮거나 신뢰할 수 없는 네트워크 조건에서 유용할 수 있습니다. 반면 SearchStream 메서드는 전체 결과 집합을 단일 응답으로 다시 스트리밍하므로 대량 데이터 검색에 더 효율적일 수 있습니다.
POST/v21/customers/CUSTOMER_ID/googleAds:searchHTTP/1.1Host:googleads.googleapis.comContent-Type:application/jsonAuthorization:Bearer ACCESS_TOKENdeveloper-token:DEVELOPER_TOKEN{"query":"SELECT ad_group_criterion.keyword.text, ad_group_criterion.status FROM ad_group_criterion WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status = 'ENABLED'"}
결과에 10,000개가 넘는 행이 있는 경우 응답에 nextPageToken이 반환됩니다.
이전 요청의 값이 추가된 pageToken로 동일한 쿼리를 반복하면 결과의 다음 페이지가 가져와집니다.
POST/v21/customers/CUSTOMER_ID/googleAds:searchHTTP/1.1Host:googleads.googleapis.comContent-Type:application/jsonAuthorization:Bearer ACCESS_TOKENdeveloper-token:DEVELOPER_TOKEN{"query":"SELECT ad_group_criterion.keyword.text, ad_group_criterion.status FROM ad_group_criterion WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status = 'ENABLED'","pageToken":"CPii5aS87vfFTBAKGJvk36qpLiIWUW5SZk8xa1JPaXJVdXdIR05JUUpxZyoCVjMwADjUBkD___________8B"}
단일 스트림 응답으로 모든 결과를 반환하는 SearchStream 메서드를 사용하려면 URL의 서비스 메서드를 searchStream로 변경합니다(pageToken는 SearchStream에 필요하지 않음).
POST/v21/customers/CUSTOMER_ID/googleAds:searchStreamHTTP/1.1Host:googleads.googleapis.comContent-Type:application/jsonAuthorization:Bearer ACCESS_TOKENdeveloper-token:DEVELOPER_TOKEN{"query":"SELECT ad_group_criterion.keyword.text, ad_group_criterion.status FROM ad_group_criterion WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status = 'ENABLED'"}
[null,null,["최종 업데이트: 2025-08-27(UTC)"],[[["\u003cp\u003eThe Google Ads API offers a unified mechanism for retrieving attributes and reporting metrics, allowing you to create complex queries using the Google Ads Query Language.\u003c/p\u003e\n"],["\u003cp\u003eYou can retrieve data using either the \u003ccode\u003eSearch\u003c/code\u003e or \u003ccode\u003eSearchStream\u003c/code\u003e methods, with \u003ccode\u003eSearch\u003c/code\u003e returning paginated results and \u003ccode\u003eSearchStream\u003c/code\u003e providing a single streamed response.\u003c/p\u003e\n"],["\u003cp\u003eFor large result sets exceeding 10,000 rows, use the \u003ccode\u003enextPageToken\u003c/code\u003e to retrieve subsequent pages of data when using the \u003ccode\u003eSearch\u003c/code\u003e method.\u003c/p\u003e\n"],["\u003cp\u003eBoth \u003ccode\u003eSearch\u003c/code\u003e and \u003ccode\u003eSearchStream\u003c/code\u003e utilize the same base URL and query structure, differing only in how the results are delivered.\u003c/p\u003e\n"],["\u003cp\u003eThe \u003ccode\u003eSearchStream\u003c/code\u003e method wraps results in a JSON array, unlike most other API calls which return a single JSON object.\u003c/p\u003e\n"]]],[],null,["# Search & SearchStream\n\nondemand_video\n[Video: Reporting](/google-ads/api/videos/catalog/working-with-rest-3)\n| **Note:** Refer to the [reporting guide](/google-ads/api/docs/reporting/overview) to learn about various reporting concepts.\n| **Note:** See the [Search](/google-ads/api/rest/examples#search) section of the accompanying examples for more complete examples.\n\nThe Google Ads API has a unified [attribute retrieval and metrics reporting\nmechanism](/google-ads/api/docs/reporting/overview)\nthat lets you create queries using the [Google Ads Query\nLanguage](/google-ads/api/docs/query/overview).\nThis enables complex queries that can return large quantities of data about\nindividual Google Ads accounts.\n\nYou can create queries using either of the `Search` or `SearchStream` methods.\nBoth methods support the same queries and return equivalent results. The\n`Search` method returns data in fixed size pages of 10,000 rows, enabling you\nto iterate over a result set using pagination. This could be advantageous in low\nbandwidth or unreliable network conditions, for example, to segment a large\nresult set into smaller responses that can be re-fetched if a connection is\nlost. The `SearchStream` method, on the other hand, streams the entire result\nset back in a single response, which can be more efficient for bulk data\nretrieval.\n\nBoth `Search` and `SearchStream` use the same base URL: \n\n```html\n https://googleads.googleapis.com/v21/customers/CUSTOMER_ID/googleAds\n``` \n\n```http\nPOST /v21/customers/\u003cvar translate=\"no\"\u003eCUSTOMER_ID\u003c/var\u003e/googleAds:search HTTP/1.1\nHost: googleads.googleapis.com\nContent-Type: application/json\nAuthorization: Bearer \u003cvar translate=\"no\"\u003eACCESS_TOKEN\u003c/var\u003e\ndeveloper-token: DEVELOPER_TOKEN\n\n{\n\"query\": \"SELECT ad_group_criterion.keyword.text, ad_group_criterion.status FROM ad_group_criterion WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status = 'ENABLED'\"\n}\n```\n\nIf there are more than 10,000 rows in the results a `nextPageToken` is\nreturned in the response: \n\n```javascript\n{\n \"results\": [\n // ...\n // ...\n // ...\n ],\n \"nextPageToken\": \"CPii5aS87vfFTBAKGJvk36qpLiIWUW5SZk8xa1JPaXJVdXdIR05JUUpxZyoCVjMwADjUBkD___________8B\",\n \"fieldMask\": \"adGroupCriterion.keyword.text,adGroupCriterion.status\"\n}\n```\n\nRepeating the same query with a `pageToken` added with the values from the\nprevious request fetches the next page of results: \n\n```http\nPOST /v21/customers/\u003cvar translate=\"no\"\u003eCUSTOMER_ID\u003c/var\u003e/googleAds:search HTTP/1.1\nHost: googleads.googleapis.com\nContent-Type: application/json\nAuthorization: Bearer \u003cvar translate=\"no\"\u003eACCESS_TOKEN\u003c/var\u003e\ndeveloper-token: DEVELOPER_TOKEN\n\n{\n\"query\": \"SELECT ad_group_criterion.keyword.text, ad_group_criterion.status FROM ad_group_criterion WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status = 'ENABLED'\",\n\"pageToken\": \"CPii5aS87vfFTBAKGJvk36qpLiIWUW5SZk8xa1JPaXJVdXdIR05JUUpxZyoCVjMwADjUBkD___________8B\"\n}\n```\n\nTo use the `SearchStream` method, which returns all results in a single streamed\nresponse, change the service method in the URL to `searchStream`\n(`pageToken` is not required by `SearchStream`): \n\n```http\nPOST /v21/customers/\u003cvar translate=\"no\"\u003eCUSTOMER_ID\u003c/var\u003e/googleAds:searchStream HTTP/1.1\nHost: googleads.googleapis.com\nContent-Type: application/json\nAuthorization: Bearer \u003cvar translate=\"no\"\u003eACCESS_TOKEN\u003c/var\u003e\ndeveloper-token: DEVELOPER_TOKEN\n\n{\n \"query\": \"SELECT ad_group_criterion.keyword.text, ad_group_criterion.status FROM ad_group_criterion WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status = 'ENABLED'\"\n}\n```\n| **Note:** The results of a `SearchStream` API call are wrapped in a JSON array, whereas most other API calls return a single JSON object as the response message. See the [JSON mappings](/google-ads/api/rest/design/json-mappings) section for more info."]]
