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// Copyright 2020 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// https://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
package com.google.ads.googleads.examples.advancedoperations;
import static com.google.ads.googleads.examples.utils.CodeSampleHelper.getPrintableDateTime;
import com.beust.jcommander.Parameter;
import com.google.ads.googleads.examples.utils.ArgumentNames;
import com.google.ads.googleads.examples.utils.CodeSampleParams;
import com.google.ads.googleads.lib.GoogleAdsClient;
import com.google.ads.googleads.v17.common.AdTextAsset;
import com.google.ads.googleads.v17.common.AppAdInfo;
import com.google.ads.googleads.v17.common.LanguageInfo;
import com.google.ads.googleads.v17.common.LocationInfo;
import com.google.ads.googleads.v17.common.TargetCpa;
import com.google.ads.googleads.v17.enums.AdGroupAdStatusEnum.AdGroupAdStatus;
import com.google.ads.googleads.v17.enums.AdGroupStatusEnum.AdGroupStatus;
import com.google.ads.googleads.v17.enums.AdvertisingChannelSubTypeEnum.AdvertisingChannelSubType;
import com.google.ads.googleads.v17.enums.AdvertisingChannelTypeEnum.AdvertisingChannelType;
import com.google.ads.googleads.v17.enums.AppCampaignAppStoreEnum.AppCampaignAppStore;
import com.google.ads.googleads.v17.enums.AppCampaignBiddingStrategyGoalTypeEnum.AppCampaignBiddingStrategyGoalType;
import com.google.ads.googleads.v17.enums.BudgetDeliveryMethodEnum.BudgetDeliveryMethod;
import com.google.ads.googleads.v17.enums.CampaignStatusEnum.CampaignStatus;
import com.google.ads.googleads.v17.errors.GoogleAdsError;
import com.google.ads.googleads.v17.errors.GoogleAdsException;
import com.google.ads.googleads.v17.resources.Ad;
import com.google.ads.googleads.v17.resources.AdGroup;
import com.google.ads.googleads.v17.resources.AdGroupAd;
import com.google.ads.googleads.v17.resources.Campaign;
import com.google.ads.googleads.v17.resources.Campaign.AppCampaignSetting;
import com.google.ads.googleads.v17.resources.CampaignBudget;
import com.google.ads.googleads.v17.resources.CampaignCriterion;
import com.google.ads.googleads.v17.services.AdGroupAdOperation;
import com.google.ads.googleads.v17.services.AdGroupAdServiceClient;
import com.google.ads.googleads.v17.services.AdGroupOperation;
import com.google.ads.googleads.v17.services.AdGroupServiceClient;
import com.google.ads.googleads.v17.services.CampaignBudgetOperation;
import com.google.ads.googleads.v17.services.CampaignBudgetServiceClient;
import com.google.ads.googleads.v17.services.CampaignCriterionOperation;
import com.google.ads.googleads.v17.services.CampaignCriterionServiceClient;
import com.google.ads.googleads.v17.services.CampaignOperation;
import com.google.ads.googleads.v17.services.CampaignServiceClient;
import com.google.ads.googleads.v17.services.MutateAdGroupAdsResponse;
import com.google.ads.googleads.v17.services.MutateAdGroupsResponse;
import com.google.ads.googleads.v17.services.MutateCampaignBudgetsResponse;
import com.google.ads.googleads.v17.services.MutateCampaignCriteriaResponse;
import com.google.ads.googleads.v17.services.MutateCampaignCriterionResult;
import com.google.ads.googleads.v17.services.MutateCampaignsResponse;
import com.google.ads.googleads.v17.utils.ResourceNames;
import com.google.common.collect.ImmutableList;
import java.io.FileNotFoundException;
import java.io.IOException;
import java.util.ArrayList;
import java.util.Arrays;
import java.util.List;
import org.joda.time.DateTime;
/** Adds a new App Campaign. */
public class AddAppCampaign {
private static class AddAppCampaignParams extends CodeSampleParams {
@Parameter(names = ArgumentNames.CUSTOMER_ID, required = true)
private Long customerId;
}
public static void main(String[] args) {
AddAppCampaignParams params = new AddAppCampaignParams();
if (!params.parseArguments(args)) {
// Either pass the required parameters for this example on the command line, or insert them
// into the code here. See the parameter class definition above for descriptions.
params.customerId = Long.parseLong("INSERT_CUSTOMER_ID_HERE");
}
GoogleAdsClient googleAdsClient = null;
try {
googleAdsClient = GoogleAdsClient.newBuilder().fromPropertiesFile().build();
} catch (FileNotFoundException fnfe) {
System.err.printf(
"Failed to load GoogleAdsClient configuration from file. Exception: %s%n", fnfe);
System.exit(1);
} catch (IOException ioe) {
System.err.printf("Failed to create GoogleAdsClient. Exception: %s%n", ioe);
System.exit(1);
}
try {
new AddAppCampaign().runExample(googleAdsClient, params.customerId);
} catch (GoogleAdsException gae) {
// GoogleAdsException is the base class for most exceptions thrown by an API request.
// Instances of this exception have a message and a GoogleAdsFailure that contains a
// collection of GoogleAdsErrors that indicate the underlying causes of the
// GoogleAdsException.
System.err.printf(
"Request ID %s failed due to GoogleAdsException. Underlying errors:%n",
gae.getRequestId());
int i = 0;
for (GoogleAdsError googleAdsError : gae.getGoogleAdsFailure().getErrorsList()) {
System.err.printf(" Error %d: %s%n", i++, googleAdsError);
}
System.exit(1);
}
}
private void runExample(GoogleAdsClient googleAdsClient, long customerId) {
// Creates a budget for the campaign.
String budgetResourceName = createBudget(googleAdsClient, customerId);
// Creates the campaign.
String campaignResourceName = createCampaign(googleAdsClient, customerId, budgetResourceName);
// Sets campaign targeting.
setCampaignTargetingCriteria(googleAdsClient, customerId, campaignResourceName);
// Creates an ad group.
String adGroupResourceName = createAdGroup(googleAdsClient, customerId, campaignResourceName);
// Creates ad App ad.
createAppAd(googleAdsClient, customerId, adGroupResourceName);
}
/**
* Creates a budget under the given customer ID.
*
* @param googleAdsClient the Google Ads API client.
* @param customerId the customer ID.
* @return the resource name of the newly created campaign budget.
*/
private String createBudget(GoogleAdsClient googleAdsClient, long customerId) {
// Creates a campaign budget.
CampaignBudget campaignBudget =
CampaignBudget.newBuilder()
.setName("Interplanetary Cruise #" + getPrintableDateTime())
.setAmountMicros(50_000_000)
.setDeliveryMethod(BudgetDeliveryMethod.STANDARD)
// An App campaign cannot use a shared campaign budget.
// explicitly_shared must be set to false.
.setExplicitlyShared(false)
.build();
// Creates a campaign budget operation.
CampaignBudgetOperation operation =
CampaignBudgetOperation.newBuilder().setCreate(campaignBudget).build();
// Creates the campaign budget service client.
try (CampaignBudgetServiceClient campaignBudgetServiceClient =
googleAdsClient.getLatestVersion().createCampaignBudgetServiceClient()) {
// Adds the campaign budget.
MutateCampaignBudgetsResponse response =
campaignBudgetServiceClient.mutateCampaignBudgets(
Long.toString(customerId), ImmutableList.of(operation));
// Prints and returns the resource name.
String budgetResourceName = response.getResults(0).getResourceName();
System.out.printf("Created campaign budget with resource name '%s'.%n", budgetResourceName);
return budgetResourceName;
}
}
/**
* Creates an App campaign under the given customer ID.
*
* @param googleAdsClient the Google Ads API client.
* @param customerId the customer ID.
* @param budgetResourceName the resource name of the budget to associate with the campaign.
* @return the resource name of the newly created App campaign.
*/
private String createCampaign(
GoogleAdsClient googleAdsClient, long customerId, String budgetResourceName) {
// Creates a campaign.
Campaign campaign =
Campaign.newBuilder()
.setName("Interplanetary Cruise App #" + getPrintableDateTime())
.setCampaignBudget(budgetResourceName)
// Recommendation: Set the campaign to PAUSED when creating it to prevent
// the ads from immediately serving. Set to ENABLED once you've added
// targeting and the ads are ready to serve.
.setStatus(CampaignStatus.PAUSED)
// All App campaigns have an advertising_channel_type of
// MULTI_CHANNEL to reflect the fact that ads from these campaigns are
// eligible to appear on multiple channels.
.setAdvertisingChannelType(AdvertisingChannelType.MULTI_CHANNEL)
.setAdvertisingChannelSubType(AdvertisingChannelSubType.APP_CAMPAIGN)
// Sets the target CPA to $1 / app install.
//
// campaign_bidding_strategy is a 'oneof' message so setting target_cpa
// is mutually exclusive with other bidding strategies such as
// manual_cpc, commission, maximize_conversions, etc.
// See https://developers.google.com/google-ads/api/reference/rpc
// under current version / resources / Campaign.
.setTargetCpa(TargetCpa.newBuilder().setTargetCpaMicros(1000000).build())
// Sets the App campaign settings.
.setAppCampaignSetting(
AppCampaignSetting.newBuilder()
.setAppId("com.google.android.apps.adwords")
.setAppStore(AppCampaignAppStore.GOOGLE_APP_STORE)
// Optional: Optimize this campaign for getting new users for your app.
.setBiddingStrategyGoalType(
AppCampaignBiddingStrategyGoalType.OPTIMIZE_INSTALLS_TARGET_INSTALL_COST)
.build())
// Optional fields.
.setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd"))
.setEndDate(new DateTime().plusDays(365).toString("yyyyMMdd"))
// If you select the
// OPTIMIZE_IN_APP_CONVERSIONS_TARGET_INSTALL_COST goal type, then also
// specify your in-app conversion types so the Google Ads API can focus
// your campaign on people who are most likely to complete the
// corresponding in-app actions.
// .setSelectiveOptimization(SelectiveOptimization.newBuilder()
// .addConversionActions("INSERT_CONVERSION_TYPE_ID_HERE")
// .build())
.build();
// Creates a campaign operation.
CampaignOperation operation = CampaignOperation.newBuilder().setCreate(campaign).build();
// Create a campaign service client.
try (CampaignServiceClient campaignServiceClient =
googleAdsClient.getLatestVersion().createCampaignServiceClient()) {
// Adds the campaign.
MutateCampaignsResponse response =
campaignServiceClient.mutateCampaigns(
Long.toString(customerId), ImmutableList.of(operation));
// Prints and returns the campaign resource name.
String campaignResourceName = response.getResults(0).getResourceName();
System.out.printf("Created App campaign with resource name '%s'.%n", campaignResourceName);
return campaignResourceName;
}
}
/**
* Sets campaign targeting criteria for a given campaign.
*
* <p>Both location and language targeting are illustrated.
*
* @param googleAdsClient the Google Ads API client.
* @param customerId the customer ID.
* @param campaignResourceName the resource name of the campaign to apply targeting to.
*/
private void setCampaignTargetingCriteria(
GoogleAdsClient googleAdsClient, long customerId, String campaignResourceName) {
List<CampaignCriterionOperation> operations = new ArrayList<>();
// Creates the location campaign criteria.
// Besides using location_id, you can also search by location names from
// GeoTargetConstantService.suggestGeoTargetConstants() and directly
// apply GeoTargetConstant.resource_name here. An example can be found
// in GetGeoTargetConstantByNames.java.
List<Integer> locationIds =
Arrays.asList(
21137, // California
2484 // Mexico
);
for (int locationId : locationIds) {
// Creates a campaign criterion.
CampaignCriterion campaignCriterion =
CampaignCriterion.newBuilder()
.setCampaign(campaignResourceName)
.setLocation(
LocationInfo.newBuilder()
.setGeoTargetConstant(ResourceNames.geoTargetConstant(locationId))
.build())
.build();
// Creates a campaign criterion operation.
CampaignCriterionOperation operation =
CampaignCriterionOperation.newBuilder().setCreate(campaignCriterion).build();
operations.add(operation);
}
// Creates the language campaign criteria.
List<Integer> languageIds =
Arrays.asList(
1000, // English
1003 // Spanish
);
for (int languageId : languageIds) {
// Creates a campaign criterion.
CampaignCriterion campaignCriterion =
CampaignCriterion.newBuilder()
.setCampaign(campaignResourceName)
.setLanguage(
LanguageInfo.newBuilder()
.setLanguageConstant(ResourceNames.languageConstant(languageId))
.build())
.build();
// Creates a campaign criterion operation.
CampaignCriterionOperation operation =
CampaignCriterionOperation.newBuilder().setCreate(campaignCriterion).build();
operations.add(operation);
}
// Creates the campaign criterion service client.
try (CampaignCriterionServiceClient campaignCriterionServiceClient =
googleAdsClient.getLatestVersion().createCampaignCriterionServiceClient()) {
// Submits the criteria operations and prints their information.
MutateCampaignCriteriaResponse response =
campaignCriterionServiceClient.mutateCampaignCriteria(
Long.toString(customerId), operations);
System.out.printf(
"Created %d campaign criteria with resource names:%n", response.getResultsCount());
for (MutateCampaignCriterionResult result : response.getResultsList()) {
System.out.println(result.getResourceName());
}
}
}
/**
* Creates an ad group for a given campaign
*
* @param googleAdsClient the Google Ads API client.
* @param customerId the customer ID.
* @param campaignResourceName resource name of the campaign to add the ad group to.
* @return the resource name of the newly created ad group.
*/
private String createAdGroup(
GoogleAdsClient googleAdsClient, long customerId, String campaignResourceName) {
// Creates an ad group.
// Note that the ad group type must not be set.
// Since the advertising_channel_sub_type is APP_CAMPAIGN,
// 1. you cannot override bid settings at the ad group level.
// 2. you cannot add ad group criteria.
AdGroup adGroup =
AdGroup.newBuilder()
.setName("Earth to Mars cruises #" + getPrintableDateTime())
.setStatus(AdGroupStatus.ENABLED)
.setCampaign(campaignResourceName)
.build();
// Creates an ad group operation.
AdGroupOperation operation = AdGroupOperation.newBuilder().setCreate(adGroup).build();
// Creates the ad group service client.
try (AdGroupServiceClient adGroupServiceClient =
googleAdsClient.getLatestVersion().createAdGroupServiceClient()) {
// Submits the ad group operation to add the ad group and prints the results.
MutateAdGroupsResponse response =
adGroupServiceClient.mutateAdGroups(
Long.toString(customerId), ImmutableList.of(operation));
// Prints and returns the ad group resource name.
String adGroupResourceName = response.getResults(0).getResourceName();
System.out.printf("Created an ad group with resource name '%s'.%n", adGroupResourceName);
return adGroupResourceName;
}
}
/**
* Creates an App ad for a given ad group
*
* @param googleAdsClient the Google Ads API client.
* @param customerId the customer ID.
* @param adGroupResourceName the resource name of the ad group to add the App ad to.
*/
private void createAppAd(
GoogleAdsClient googleAdsClient, long customerId, String adGroupResourceName) {
// Creates an ad group ad.
AdGroupAd adGroupAd =
AdGroupAd.newBuilder()
.setStatus(AdGroupAdStatus.ENABLED)
.setAdGroup(adGroupResourceName)
.setAd(
// ad_data is a 'oneof' message so setting app_ad
// is mutually exclusive with ad data fields such as
// text_ad, gmail_ad, etc.
Ad.newBuilder()
.setAppAd(
AppAdInfo.newBuilder()
.addAllHeadlines(
ImmutableList.of(
AdTextAsset.newBuilder().setText("A cool puzzle game").build(),
AdTextAsset.newBuilder()
.setText("Remove connected blocks")
.build()))
.addAllDescriptions(
ImmutableList.of(
AdTextAsset.newBuilder().setText("3 difficulty levels").build(),
AdTextAsset.newBuilder()
.setText("4 colorful fun skins")
.build()))
// Optional: You can set up to 20 image assets for your campaign.
// .addAllImages(
// ImmutableList.of(
// AdImageAsset.newBuilder()
// .setAsset("INSERT_AD_IMAGE_ASSET_ID")
// .build()))
.build())
.build())
.build();
// Creates an ad group ad operation.
AdGroupAdOperation operation = AdGroupAdOperation.newBuilder().setCreate(adGroupAd).build();
// Creates the ad group ad service client.
try (AdGroupAdServiceClient adGroupAdServiceClient =
googleAdsClient.getLatestVersion().createAdGroupAdServiceClient()) {
// Submits the ad group ad operation to add the ad group ad and prints the results.
MutateAdGroupAdsResponse response =
adGroupAdServiceClient.mutateAdGroupAds(
Long.toString(customerId), ImmutableList.of(operation));
System.out.printf(
"Created an ad group ad with ad with resource name '%s'%n",
response.getResults(0).getResourceName());
}
}
}
С#
// Copyright 2020 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
using CommandLine;
using Google.Ads.Gax.Examples;
using Google.Ads.GoogleAds.Lib;
using Google.Ads.GoogleAds.V17.Common;
using Google.Ads.GoogleAds.V17.Errors;
using Google.Ads.GoogleAds.V17.Resources;
using Google.Ads.GoogleAds.V17.Services;
using System;
using System.Collections.Generic;
using static Google.Ads.GoogleAds.V17.Enums.AdGroupAdStatusEnum.Types;
using static Google.Ads.GoogleAds.V17.Enums.AdGroupStatusEnum.Types;
using static Google.Ads.GoogleAds.V17.Enums.AdvertisingChannelSubTypeEnum.Types;
using static Google.Ads.GoogleAds.V17.Enums.AdvertisingChannelTypeEnum.Types;
using static Google.Ads.GoogleAds.V17.Enums.AppCampaignAppStoreEnum.Types;
using static Google.Ads.GoogleAds.V17.Enums.AppCampaignBiddingStrategyGoalTypeEnum.Types;
using static Google.Ads.GoogleAds.V17.Enums.BudgetDeliveryMethodEnum.Types;
using static Google.Ads.GoogleAds.V17.Enums.CampaignStatusEnum.Types;
using static Google.Ads.GoogleAds.V17.Enums.CriterionTypeEnum.Types;
using static Google.Ads.GoogleAds.V17.Resources.Campaign.Types;
namespace Google.Ads.GoogleAds.Examples.V17
{
/// <summary>
/// This code example adds a new App Campaign.
/// </summary>
public class AddAppCampaign : ExampleBase
{
/// <summary>
/// Command line options for running the <see cref="AddAppCampaign"/> example.
/// </summary>
public class Options : OptionsBase
{
/// <summary>
/// The Google Ads customer ID for which the call is made.
/// </summary>
[Option("customerId", Required = true, HelpText =
"The Google Ads customer ID for which the call is made.")]
public long CustomerId { get; set; }
}
/// <summary>
/// Main method, to run this code example as a standalone application.
/// </summary>
/// <param name="args">The command line arguments.</param>
public static void Main(string[] args)
{
Options options = ExampleUtilities.ParseCommandLine<Options>(args);
AddAppCampaign codeExample = new AddAppCampaign();
Console.WriteLine(codeExample.Description);
codeExample.Run(new GoogleAdsClient(), options.CustomerId);
}
/// <summary>
/// Returns a description about the code example.
/// </summary>
public override string Description => "This code example adds a new App Campaign.";
/// <summary>
/// Runs the code example.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID for which the call is made.</param>
public void Run(GoogleAdsClient client, long customerId)
{
try
{
// Creates a budget for the campaign.
string budgetResourceName = CreateBudget(client, customerId);
// Creates the campaign.
string campaignResourceName = CreateCampaign(client, customerId,
budgetResourceName);
// Sets campaign targeting.
SetCampaignTargetingCriteria(client, customerId, campaignResourceName);
// Creates an ad group.
string adGroupResourceName = CreateAdGroup(client, customerId,
campaignResourceName);
// Creates an App ad.
CreateAppAd(client, customerId, adGroupResourceName);
}
catch (GoogleAdsException e)
{
Console.WriteLine("Failure:");
Console.WriteLine($"Message: {e.Message}");
Console.WriteLine($"Failure: {e.Failure}");
Console.WriteLine($"Request ID: {e.RequestId}");
throw;
}
}
/// <summary>
/// Creates the budget for the campaign.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID for which the call is made.</param>
/// <returns>The resource name of the newly created campaign budget.</returns>
private string CreateBudget(GoogleAdsClient client, long customerId)
{
// Get the BudgetService.
CampaignBudgetServiceClient budgetService = client.GetService(
Services.V17.CampaignBudgetService);
// Creates a campaign budget.
CampaignBudget budget = new CampaignBudget()
{
Name = "Interplanetary Cruise Budget #" + ExampleUtilities.GetRandomString(),
DeliveryMethod = BudgetDeliveryMethod.Standard,
AmountMicros = 50_000_000,
// An App campaign cannot use a shared campaign budget.
// explicitly_shared must be set to false.
ExplicitlyShared = false
};
// Create the operation.
CampaignBudgetOperation budgetOperation = new CampaignBudgetOperation()
{
Create = budget
};
// Create the campaign budget.
MutateCampaignBudgetsResponse response = budgetService.MutateCampaignBudgets(
customerId.ToString(), new CampaignBudgetOperation[] { budgetOperation });
string budgetResourceName = response.Results[0].ResourceName;
Console.WriteLine($"Created campaign budget with resource name " +
$"'{budgetResourceName}'.");
return budgetResourceName;
}
/// <summary>
/// Creates an App campaign under the given customer ID.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID for which the call is made.</param>
/// <param name="budgetResourceName">The budget resource name.</param>
/// <returns>Resource name of the newly created campaign.</returns>
private string CreateCampaign(GoogleAdsClient client, long customerId,
string budgetResourceName)
{
// Get the CampaignService.
CampaignServiceClient campaignService = client.GetService(Services.V17.CampaignService);
// Create the campaign.
Campaign campaign = new Campaign()
{
Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(),
CampaignBudget = budgetResourceName,
// Recommendation: Set the campaign to PAUSED when creating it to prevent
// the ads from immediately serving. Set to ENABLED once you've added
// targeting and the ads are ready to serve
Status = CampaignStatus.Paused,
// All App campaigns have an advertising_channel_type of
// MULTI_CHANNEL to reflect the fact that ads from these campaigns are
// eligible to appear on multiple channels.
AdvertisingChannelType = AdvertisingChannelType.MultiChannel,
AdvertisingChannelSubType = AdvertisingChannelSubType.AppCampaign,
// Sets the target CPA to $1 / app install.
//
// campaign_bidding_strategy is a 'oneof' message so setting target_cpa
// is mutually exclusive with other bidding strategies such as
// manual_cpc, commission, maximize_conversions, etc.
// See https://developers.google.com/google-ads/api/reference/rpc
// under current version / resources / Campaign.
TargetCpa = new TargetCpa()
{
TargetCpaMicros = 1000000
},
// Sets the App campaign settings.
AppCampaignSetting = new AppCampaignSetting()
{
AppId = "com.google.android.apps.adwords",
AppStore = AppCampaignAppStore.GoogleAppStore,
// Optional: Optimize this campaign for getting new users for your app.
BiddingStrategyGoalType =
AppCampaignBiddingStrategyGoalType.OptimizeInstallsTargetInstallCost
},
// Optional: Set the start date.
StartDate = DateTime.Now.AddDays(1).ToString("yyyyMMdd"),
// Optional: Set the end date.
EndDate = DateTime.Now.AddYears(1).ToString("yyyyMMdd"),
};
// Creates a campaign operation.
CampaignOperation operation = new CampaignOperation()
{
Create = campaign
};
// Add the campaigns.
MutateCampaignsResponse response = campaignService.MutateCampaigns(
customerId.ToString(), new CampaignOperation[] { operation });
// Display the results.
string campaignResourceName = response.Results[0].ResourceName;
Console.WriteLine($"Created App campaign with resource name '{campaignResourceName}'.");
return campaignResourceName;
}
/// <summary>
/// Sets campaign targeting criteria for a given campaign. Both location and language
/// targeting are illustrated.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID for which the call is made.</param>
/// <param name="campaignResourceName">The resource name of the campaign to apply
/// targeting to.</param>
private void SetCampaignTargetingCriteria(GoogleAdsClient client, long customerId,
string campaignResourceName)
{
// Get the CampaignCriterionService.
CampaignCriterionServiceClient campaignCriterionService = client.GetService(
Services.V17.CampaignCriterionService);
List<CampaignCriterionOperation> operations = new List<CampaignCriterionOperation>();
// Creates the location campaign criteria.
// Besides using location_id, you can also search by location names from
// GeoTargetConstantService.suggestGeoTargetConstants() and directly
// apply GeoTargetConstant.resource_name here. An example can be found
// in GetGeoTargetConstantByNames.cs.
int[] locationIds = new int[]
{
21137, // California
2484 // Mexico
};
foreach (int locationId in locationIds)
{
// Creates a campaign criterion.
CampaignCriterion campaignCriterion = new CampaignCriterion()
{
Campaign = campaignResourceName,
Type = CriterionType.Location,
Location = new LocationInfo()
{
GeoTargetConstant = ResourceNames.GeoTargetConstant(locationId)
}
};
// Creates a campaign criterion operation.
CampaignCriterionOperation operation = new CampaignCriterionOperation()
{
Create = campaignCriterion
};
operations.Add(operation);
}
// Creates the language campaign criteria.
int[] languageIds = new int[]
{
1000, // English
1003 // Spanish
};
foreach (int languageId in languageIds)
{
// Creates a campaign criterion.
CampaignCriterion campaignCriterion = new CampaignCriterion()
{
Campaign = campaignResourceName,
Type = CriterionType.Language,
Language = new LanguageInfo()
{
LanguageConstant = ResourceNames.LanguageConstant(languageId)
}
};
// Creates a campaign criterion operation.
CampaignCriterionOperation operation = new CampaignCriterionOperation()
{
Create = campaignCriterion
};
operations.Add(operation);
}
// Submits the criteria operations and prints their information.
MutateCampaignCriteriaResponse response =
campaignCriterionService.MutateCampaignCriteria(customerId.ToString(), operations);
Console.WriteLine($"Created {response.Results.Count} campaign criteria with " +
$"resource names:");
foreach (MutateCampaignCriterionResult result in response.Results)
{
Console.WriteLine(result.ResourceName);
}
}
/// <summary>
/// Creates an ad group for a given campaign
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID for which the call is made.</param>
/// <param name="campaignResourceName">Resource name of the campaign to add the ad group
/// to.</param>
/// <returns>The resource name of the newly created ad group.</returns>
private string CreateAdGroup(GoogleAdsClient client, long customerId,
string campaignResourceName)
{
// Get the AdGroupService.
AdGroupServiceClient adGroupService = client.GetService(Services.V17.AdGroupService);
// Creates an ad group.
// Note that the ad group type must not be set.
// Since the advertising_channel_sub_type is APP_CAMPAIGN,
// 1. you cannot override bid settings at the ad group level.
// 2. you cannot add ad group criteria.
AdGroup adGroup = new AdGroup()
{
Name = $"Earth to Mars Cruises #{ExampleUtilities.GetRandomString()}",
Status = AdGroupStatus.Enabled,
Campaign = campaignResourceName
};
// Creates an ad group operation.
// Create the operation.
AdGroupOperation operation = new AdGroupOperation()
{
Create = adGroup
};
// Submits the ad group operation to add the ad group and prints the results.
MutateAdGroupsResponse response =
adGroupService.MutateAdGroups(customerId.ToString(), new[] { operation });
// Prints and returns the ad group resource name.
string adGroupResourceName = response.Results[0].ResourceName;
Console.WriteLine($"Created an ad group with resource name '{adGroupResourceName}'.");
return adGroupResourceName;
}
/// <summary>
/// Creates an App ad for a given ad group.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID for which the call is made.</param>
/// <param name="adGroupResourceName">The resource name of the ad group to add the App
/// ad to.</param>
private void CreateAppAd(GoogleAdsClient client, long customerId,
string adGroupResourceName)
{
// Get the AdGroupAdService.
AdGroupAdServiceClient adGroupAdService = client.GetService(
Services.V17.AdGroupAdService);
// Creates an ad group ad.
AdGroupAd adGroupAd = new AdGroupAd
{
AdGroup = adGroupResourceName,
Status = AdGroupAdStatus.Enabled,
Ad = new Ad
{
AppAd = new AppAdInfo
{
Headlines = {
new AdTextAsset()
{
Text = "A cool puzzle game"
},
new AdTextAsset()
{
Text = "Remove connected blocks"
},
},
Descriptions = {
new AdTextAsset()
{
Text = "3 difficulty levels"
},
new AdTextAsset()
{
Text = "4 colorful fun skins"
}
},
// Optional: You can set up to 20 image assets for your campaign.
//Images =
//{
// new AdImageAsset()
// {
// Asset = ResourceNames.Asset(customerId, assetId)
// }
//}
}
}
};
// Create the operation.
AdGroupAdOperation operation = new AdGroupAdOperation
{
Create = adGroupAd
};
// Submits the ad group ad operation to add the ad group ad and prints the results.
MutateAdGroupAdsResponse response =
adGroupAdService.MutateAdGroupAds(customerId.ToString(), new[] { operation });
Console.WriteLine($"Created an ad group ad with ad with resource name " +
$"'{response.Results[0].ResourceName}'.");
}
}
}
PHP
<?php
/**
* Copyright 2020 Google LLC
*
* Licensed under the Apache License, Version 2.0 (the "License");
* you may not use this file except in compliance with the License.
* You may obtain a copy of the License at
*
* https://www.apache.org/licenses/LICENSE-2.0
*
* Unless required by applicable law or agreed to in writing, software
* distributed under the License is distributed on an "AS IS" BASIS,
* WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
* See the License for the specific language governing permissions and
* limitations under the License.
*/
namespace Google\Ads\GoogleAds\Examples\AdvancedOperations;
require __DIR__ . '/../../vendor/autoload.php';
use GetOpt\GetOpt;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentNames;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentParser;
use Google\Ads\GoogleAds\Examples\Utils\Helper;
use Google\Ads\GoogleAds\Lib\V17\GoogleAdsClient;
use Google\Ads\GoogleAds\Lib\V17\GoogleAdsClientBuilder;
use Google\Ads\GoogleAds\Lib\V17\GoogleAdsException;
use Google\Ads\GoogleAds\Lib\OAuth2TokenBuilder;
use Google\Ads\GoogleAds\Util\V17\ResourceNames;
use Google\Ads\GoogleAds\V17\Common\AdTextAsset;
use Google\Ads\GoogleAds\V17\Common\AppAdInfo;
use Google\Ads\GoogleAds\V17\Common\LanguageInfo;
use Google\Ads\GoogleAds\V17\Common\LocationInfo;
use Google\Ads\GoogleAds\V17\Enums\AdGroupAdStatusEnum\AdGroupAdStatus;
use Google\Ads\GoogleAds\V17\Enums\AdGroupStatusEnum\AdGroupStatus;
use Google\Ads\GoogleAds\V17\Enums\AppCampaignBiddingStrategyGoalTypeEnum\AppCampaignBiddingStrategyGoalType;
use Google\Ads\GoogleAds\V17\Common\TargetCpa;
use Google\Ads\GoogleAds\V17\Enums\AdvertisingChannelSubTypeEnum\AdvertisingChannelSubType;
use Google\Ads\GoogleAds\V17\Enums\AdvertisingChannelTypeEnum\AdvertisingChannelType;
use Google\Ads\GoogleAds\V17\Enums\AppCampaignAppStoreEnum\AppCampaignAppStore;
use Google\Ads\GoogleAds\V17\Enums\BudgetDeliveryMethodEnum\BudgetDeliveryMethod;
use Google\Ads\GoogleAds\V17\Enums\CampaignStatusEnum\CampaignStatus;
use Google\Ads\GoogleAds\V17\Enums\CriterionTypeEnum\CriterionType;
use Google\Ads\GoogleAds\V17\Errors\GoogleAdsError;
use Google\Ads\GoogleAds\V17\Resources\Ad;
use Google\Ads\GoogleAds\V17\Resources\AdGroup;
use Google\Ads\GoogleAds\V17\Resources\AdGroupAd;
use Google\Ads\GoogleAds\V17\Resources\Campaign;
use Google\Ads\GoogleAds\V17\Resources\Campaign\AppCampaignSetting;
use Google\Ads\GoogleAds\V17\Resources\CampaignBudget;
use Google\Ads\GoogleAds\V17\Resources\CampaignCriterion;
use Google\Ads\GoogleAds\V17\Services\AdGroupAdOperation;
use Google\Ads\GoogleAds\V17\Services\AdGroupOperation;
use Google\Ads\GoogleAds\V17\Services\CampaignBudgetOperation;
use Google\Ads\GoogleAds\V17\Services\CampaignCriterionOperation;
use Google\Ads\GoogleAds\V17\Services\CampaignOperation;
use Google\Ads\GoogleAds\V17\Services\MutateAdGroupAdsRequest;
use Google\Ads\GoogleAds\V17\Services\MutateAdGroupsRequest;
use Google\Ads\GoogleAds\V17\Services\MutateCampaignBudgetsRequest;
use Google\Ads\GoogleAds\V17\Services\MutateCampaignCriteriaRequest;
use Google\Ads\GoogleAds\V17\Services\MutateCampaignsRequest;
use Google\ApiCore\ApiException;
/**
* This example adds an App campaign.
*
* For guidance regarding App Campaigns, see:
* https://developers.google.com/google-ads/api/docs/app-campaigns/overview
*
* To get campaigns, run the GetCampaigns.php example.
* To upload image assets for this campaign, run the UploadImageAsset.php example.
*/
class AddAppCampaign
{
private const CUSTOMER_ID = 'INSERT_CUSTOMER_ID_HERE';
public static function main()
{
// Either pass the required parameters for this example on the command line, or insert them
// into the constants above.
$options = (new ArgumentParser())->parseCommandArguments([
ArgumentNames::CUSTOMER_ID => GetOpt::REQUIRED_ARGUMENT
]);
// Generate a refreshable OAuth2 credential for authentication.
$oAuth2Credential = (new OAuth2TokenBuilder())->fromFile()->build();
// Construct a Google Ads client configured from a properties file and the
// OAuth2 credentials above.
$googleAdsClient = (new GoogleAdsClientBuilder())
->fromFile()
->withOAuth2Credential($oAuth2Credential)
->build();
try {
self::runExample(
$googleAdsClient,
$options[ArgumentNames::CUSTOMER_ID] ?: self::CUSTOMER_ID
);
} catch (GoogleAdsException $googleAdsException) {
printf(
"Request with ID '%s' has failed.%sGoogle Ads failure details:%s",
$googleAdsException->getRequestId(),
PHP_EOL,
PHP_EOL
);
foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) {
/** @var GoogleAdsError $error */
printf(
"\t%s: %s%s",
$error->getErrorCode()->getErrorCode(),
$error->getMessage(),
PHP_EOL
);
}
exit(1);
} catch (ApiException $apiException) {
printf(
"ApiException was thrown with message '%s'.%s",
$apiException->getMessage(),
PHP_EOL
);
exit(1);
}
}
/**
* Runs the example.
*
* @param GoogleAdsClient $googleAdsClient the Google Ads API client
* @param int $customerId the customer ID
*/
public static function runExample(
GoogleAdsClient $googleAdsClient,
int $customerId
) {
// Creates a budget for the campaign.
$budgetResourceName = self::createBudget($googleAdsClient, $customerId);
// Creates the campaign.
$campaignResourceName = self::createCampaign(
$googleAdsClient,
$customerId,
$budgetResourceName
);
// Sets campaign targeting.
self::setCampaignTargetingCriteria($googleAdsClient, $customerId, $campaignResourceName);
// Creates an ad group.
$adGroupResourceName = self::createAdGroup(
$googleAdsClient,
$customerId,
$campaignResourceName
);
// Creates an App ad.
self::createAppAd($googleAdsClient, $customerId, $adGroupResourceName);
}
/**
* Creates a budget under the given customer ID.
*
* @param GoogleAdsClient $googleAdsClient the Google Ads API client
* @param int $customerId the customer ID
* @return string the resource name of the newly created budget
*/
private static function createBudget(
GoogleAdsClient $googleAdsClient,
int $customerId
) {
// Creates a campaign budget.
$campaignBudget = new CampaignBudget([
'name' => 'Interplanetary Cruise #' . Helper::getPrintableDatetime(),
'amount_micros' => 50000000,
'delivery_method' => BudgetDeliveryMethod::STANDARD,
// An App campaign cannot use a shared campaign budget.
// explicitly_shared must be set to false.
'explicitly_shared' => false
]);
// Creates a campaign budget operation.
$campaignBudgetOperation = new CampaignBudgetOperation();
$campaignBudgetOperation->setCreate($campaignBudget);
// Submits the campaign budget operation to add the campaign budget.
$campaignBudgetServiceClient = $googleAdsClient->getCampaignBudgetServiceClient();
$response = $campaignBudgetServiceClient->mutateCampaignBudgets(
MutateCampaignBudgetsRequest::build($customerId, [$campaignBudgetOperation])
);
$createdCampaignBudgetResourceName = $response->getResults()[0]->getResourceName();
printf(
"Created campaign budget with resource name: '%s'.%s",
$createdCampaignBudgetResourceName,
PHP_EOL
);
return $createdCampaignBudgetResourceName;
}
/**
* Creates an App campaign under the given customer ID.
*
* @param GoogleAdsClient $googleAdsClient the Google Ads API client
* @param int $customerId the customer ID
* @param string $budgetResourceName the resource name of the budget to associate with the
* campaign
* @return string the resource name of the newly created App campaign
*/
private static function createCampaign(
GoogleAdsClient $googleAdsClient,
int $customerId,
string $budgetResourceName
) {
// Creates a campaign.
$campaign = new Campaign([
'name' => 'Interplanetary Cruise App #' . Helper::getPrintableDatetime(),
'campaign_budget' => $budgetResourceName,
// Recommendation: Set the campaign to PAUSED when creating it to prevent
// the ads from immediately serving. Set to ENABLED once you've added
// targeting and the ads are ready to serve.
'status' => CampaignStatus::PAUSED,
// All App campaigns have an advertising_channel_type of
// MULTI_CHANNEL to reflect the fact that ads from these campaigns are
// eligible to appear on multiple channels.
'advertising_channel_type' => AdvertisingChannelType::MULTI_CHANNEL,
'advertising_channel_sub_type' => AdvertisingChannelSubType::APP_CAMPAIGN,
// Sets the target CPA to $1 / app install.
//
// campaign_bidding_strategy is a 'oneof' message so setting target_cpa
// is mutually exclusive with other bidding strategies such as
// manual_cpc, commission, maximize_conversions, etc.
// See https://developers.google.com/google-ads/api/reference/rpc
// under current version / resources / Campaign.
'target_cpa' => new TargetCpa(['target_cpa_micros' => 1000000]),
// Sets the App campaign settings.
'app_campaign_setting' => new AppCampaignSetting([
'app_id' => 'com.google.android.apps.adwords',
'app_store' => AppCampaignAppStore::GOOGLE_APP_STORE,
// Optional: Optimize this campaign for getting new users for your app.
'bidding_strategy_goal_type' =>
AppCampaignBiddingStrategyGoalType::OPTIMIZE_INSTALLS_TARGET_INSTALL_COST
]),
// Optional fields.
'start_date' => date('Ymd', strtotime('+1 day')),
'end_date' => date('Ymd', strtotime('+365 days'))
// If you select the
// OPTIMIZE_IN_APP_CONVERSIONS_TARGET_INSTALL_COST goal type, then also
// specify your in-app conversion types so the Google Ads API can focus
// your campaign on people who are most likely to complete the
// corresponding in-app actions.
// 'selective_optimization' => new SelectiveOptimization([
// 'conversion_actions' => ['INSERT_CONVERSION_TYPE_ID_HERE']
// ])
]);
// Creates a campaign operation.
$campaignOperation = new CampaignOperation();
$campaignOperation->setCreate($campaign);
// Submits the campaign operation and prints the results.
$campaignServiceClient = $googleAdsClient->getCampaignServiceClient();
$response = $campaignServiceClient->mutateCampaigns(
MutateCampaignsRequest::build($customerId, [$campaignOperation])
);
$createdCampaignResourceName = $response->getResults()[0]->getResourceName();
printf(
"Created App campaign with resource name: '%s'.%s",
$createdCampaignResourceName,
PHP_EOL
);
return $createdCampaignResourceName;
}
/**
* Sets campaign targeting criteria for a given campaign.
*
* Both location and language targeting are illustrated.
*
* @param GoogleAdsClient $googleAdsClient the Google Ads API client
* @param int $customerId the customer ID
* @param string $campaignResourceName the resource name of the campaign to apply targeting to
*/
private static function setCampaignTargetingCriteria(
GoogleAdsClient $googleAdsClient,
int $customerId,
string $campaignResourceName
) {
$campaignCriterionOperations = [];
// Creates the location campaign criteria.
// Besides using location_id, you can also search by location names from
// GeoTargetConstantService.suggestGeoTargetConstants() and directly
// apply GeoTargetConstant.resource_name here. An example can be found
// in GetGeoTargetConstantByNames.php.
$locationIds = [
21137, // California
2484 // Mexico
];
foreach ($locationIds as $locationId) {
// Creates a campaign criterion.
$campaignCriterion = new CampaignCriterion([
'campaign' => $campaignResourceName,
'location' => new LocationInfo([
'geo_target_constant' => ResourceNames::forGeoTargetConstant($locationId)
])
]);
// Creates a campaign criterion operation.
$campaignCriterionOperation = new CampaignCriterionOperation();
$campaignCriterionOperation->setCreate($campaignCriterion);
$campaignCriterionOperations[] = $campaignCriterionOperation;
}
// Creates the language campaign criteria.
$languageIds = [
1000, // English
1003 // Spanish
];
foreach ($languageIds as $languageId) {
// Creates a campaign criterion.
$campaignCriterion = new CampaignCriterion([
'campaign' => $campaignResourceName,
'language' => new LanguageInfo([
'language_constant' => ResourceNames::forLanguageConstant($languageId)
])
]);
// Creates a campaign criterion operation.
$campaignCriterionOperation = new CampaignCriterionOperation();
$campaignCriterionOperation->setCreate($campaignCriterion);
$campaignCriterionOperations[] = $campaignCriterionOperation;
}
// Submits the criteria operations and prints their information.
$campaignCriterionServiceClient = $googleAdsClient->getCampaignCriterionServiceClient();
$response = $campaignCriterionServiceClient->mutateCampaignCriteria(
MutateCampaignCriteriaRequest::build($customerId, $campaignCriterionOperations)
);
printf(
"Created %d campaign criteria with resource names:%s",
$response->getResults()->count(),
PHP_EOL
);
foreach ($response->getResults() as $createdCampaignCriterion) {
/** @var CampaignCriterion $createdCampaignCriterion */
printf("\t%s%s", $createdCampaignCriterion->getResourceName(), PHP_EOL);
}
}
/**
* Creates an ad group for a given campaign.
*
* @param GoogleAdsClient $googleAdsClient the Google Ads API client
* @param int $customerId the customer ID
* @param string $campaignResourceName the resource name of the campaign to add the ad group to
* @return string the resource name of the newly created ad group
*/
private static function createAdGroup(
GoogleAdsClient $googleAdsClient,
int $customerId,
string $campaignResourceName
) {
// Creates an ad group.
// Note that the ad group type must not be set.
// Since the advertising_channel_sub_type is APP_CAMPAIGN,
// 1. you cannot override bid settings at the ad group level.
// 2. you cannot add ad group criteria.
$adGroup = new AdGroup([
'name' => 'Earth to Mars cruises ' . Helper::getPrintableDatetime(),
'status' => AdGroupStatus::ENABLED,
'campaign' => $campaignResourceName
]);
// Creates an ad group operation.
$adGroupOperation = new AdGroupOperation();
$adGroupOperation->setCreate($adGroup);
// Submits the ad group operation to add the ad group and prints the results.
$adGroupServiceClient = $googleAdsClient->getAdGroupServiceClient();
$response = $adGroupServiceClient->mutateAdGroups(
MutateAdGroupsRequest::build($customerId, [$adGroupOperation])
);
$createdAdGroupResourceName = $response->getResults()[0]->getResourceName();
printf(
"Created an ad group with resource name: '%s'.%s",
$createdAdGroupResourceName,
PHP_EOL
);
return $createdAdGroupResourceName;
}
/**
* Creates an App ad for a given ad group.
*
* @param GoogleAdsClient $googleAdsClient the Google Ads API client
* @param int $customerId the customer ID
* @param string $adGroupResourceName the resource name of the ad group to add the App ad to
*/
private static function createAppAd(
GoogleAdsClient $googleAdsClient,
int $customerId,
string $adGroupResourceName
) {
// Creates an ad group ad.
$adGroupAd = new AdGroupAd([
'status' => AdGroupAdStatus::ENABLED,
'ad_group' => $adGroupResourceName,
'ad' => new Ad([
// ad_data is a 'oneof' message so setting app_ad
// is mutually exclusive with ad data fields such as
// text_ad, gmail_ad, etc.
'app_ad' => new AppAdInfo([
'headlines' => [
new AdTextAsset(['text' => 'A cool puzzle game']),
new AdTextAsset(['text' => 'Remove connected blocks'])
],
'descriptions' => [
new AdTextAsset(['text' => '3 difficulty levels']),
new AdTextAsset(['text' => '4 colorful fun skins'])
]
// Optional: You can set up to 20 image assets for your campaign.
// 'images' => [
// new AdImageAsset([
// 'asset' => INSERT_AD_IMAGE_ASSET_RESOURCE_NAME_HERE
// ])
// ]
])
])
]);
// Creates an ad group ad operation.
$adGroupAdOperation = new AdGroupAdOperation();
$adGroupAdOperation->setCreate($adGroupAd);
// Submits the ad group ad operation to add the ad group ad and prints the results.
$adGroupAdServiceClient = $googleAdsClient->getAdGroupAdServiceClient();
$response = $adGroupAdServiceClient->mutateAdGroupAds(
MutateAdGroupAdsRequest::build($customerId, [$adGroupAdOperation])
);
$createdAdGroupAdResourceName = $response->getResults()[0]->getResourceName();
printf(
"Created an ad group ad with resource name: '%s'.%s",
$createdAdGroupAdResourceName,
PHP_EOL
);
}
}
AddAppCampaign::main();
Питон
#!/usr/bin/env python
# Copyright 2020 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
"""This example adds an App campaign.
For guidance regarding App Campaigns, see:
https://developers.google.com/google-ads/api/docs/app-campaigns/overview
To get campaigns, run basic_operations/get_campaigns.py.
To upload image assets for this campaign, run misc/upload_image_asset.py.
"""
import argparse
from datetime import datetime, timedelta
import sys
from uuid import uuid4
from google.ads.googleads.client import GoogleAdsClient
from google.ads.googleads.errors import GoogleAdsException
def main(client, customer_id):
"""Main function for running this example."""
# Creates the budget for the campaign.
budget_resource_name = create_budget(client, customer_id)
# Creates the campaign.
campaign_resource_name = create_campaign(
client, customer_id, budget_resource_name
)
# Sets campaign targeting.
set_campaign_targeting_criteria(client, customer_id, campaign_resource_name)
# Creates an Ad Group.
ad_group_resource_name = create_ad_group(
client, customer_id, campaign_resource_name
)
# Creates an App Ad.
create_app_ad(client, customer_id, ad_group_resource_name)
def create_budget(client, customer_id):
"""Creates a budget under the given customer ID.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID str.
Returns:
A resource_name str for the newly created Budget.
"""
# Retrieves the campaign budget service.
campaign_budget_service = client.get_service("CampaignBudgetService")
# Retrieves a new campaign budget operation object.
campaign_budget_operation = client.get_type("CampaignBudgetOperation")
# Creates a campaign budget.
campaign_budget = campaign_budget_operation.create
campaign_budget.name = f"Interplanetary Cruise #{uuid4()}"
campaign_budget.amount_micros = 50000000
campaign_budget.delivery_method = (
client.enums.BudgetDeliveryMethodEnum.STANDARD
)
# An App campaign cannot use a shared campaign budget.
# explicitly_shared must be set to false.
campaign_budget.explicitly_shared = False
# Submits the campaign budget operation to add the campaign budget.
response = campaign_budget_service.mutate_campaign_budgets(
customer_id=customer_id, operations=[campaign_budget_operation]
)
resource_name = response.results[0].resource_name
print(f'Created campaign budget with resource_name: "{resource_name}"')
return resource_name
def create_campaign(client, customer_id, budget_resource_name):
"""Creates an app campaign under the given customer ID.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID str.
budget_resource_name: the budget to associate with the campaign
Returns:
A resource_name str for the newly created app campaign.
"""
campaign_service = client.get_service("CampaignService")
campaign_operation = client.get_type("CampaignOperation")
campaign = campaign_operation.create
campaign.name = f"Interplanetary Cruise App #{uuid4()}"
campaign.campaign_budget = budget_resource_name
# Recommendation: Set the campaign to PAUSED when creating it to
# prevent the ads from immediately serving. Set to ENABLED once you've
# added targeting and the ads are ready to serve.
campaign.status = client.enums.CampaignStatusEnum.PAUSED
# All App campaigns have an advertising_channel_type of
# MULTI_CHANNEL to reflect the fact that ads from these campaigns are
# eligible to appear on multiple channels.
campaign.advertising_channel_type = (
client.enums.AdvertisingChannelTypeEnum.MULTI_CHANNEL
)
campaign.advertising_channel_sub_type = (
client.enums.AdvertisingChannelSubTypeEnum.APP_CAMPAIGN
)
# Sets the target CPA to $1 / app install.
#
# campaign_bidding_strategy is a 'oneof' message so setting target_cpa
# is mutually exclusive with other bidding strategies such as
# manual_cpc, commission, maximize_conversions, etc.
# See https://developers.google.com/google-ads/api/reference/rpc
# under current version / resources / Campaign
campaign.target_cpa.target_cpa_micros = 1000000
# Sets the App Campaign Settings.
campaign.app_campaign_setting.app_id = "com.google.android.apps.adwords"
campaign.app_campaign_setting.app_store = (
client.enums.AppCampaignAppStoreEnum.GOOGLE_APP_STORE
)
# Optimize this campaign for getting new users for your app.
campaign.app_campaign_setting.bidding_strategy_goal_type = (
client.enums.AppCampaignBiddingStrategyGoalTypeEnum.OPTIMIZE_INSTALLS_TARGET_INSTALL_COST
)
# Optional fields
campaign.start_date = (datetime.now() + timedelta(1)).strftime("%Y%m%d")
campaign.end_date = (datetime.now() + timedelta(365)).strftime("%Y%m%d")
# Optional: If you select the
# OPTIMIZE_IN_APP_CONVERSIONS_TARGET_INSTALL_COST goal type, then also
# specify your in-app conversion types so the Google Ads API can focus
# your campaign on people who are most likely to complete the
# corresponding in-app actions.
#
# campaign.selective_optimization.conversion_actions.extend(
# ["INSERT_CONVERSION_ACTION_RESOURCE_NAME_HERE"]
# )
# Submits the campaign operation and print the results.
campaign_response = campaign_service.mutate_campaigns(
customer_id=customer_id, operations=[campaign_operation]
)
resource_name = campaign_response.results[0].resource_name
print(f'Created App campaign with resource name: "{resource_name}".')
return resource_name
def set_campaign_targeting_criteria(
client, customer_id, campaign_resource_name
):
"""Sets campaign targeting criteria for a given campaign.
Both location and language targeting are illustrated.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID str.
campaign_resource_name: the campaign to apply targeting to
"""
campaign_criterion_service = client.get_service("CampaignCriterionService")
geo_target_constant_service = client.get_service("GeoTargetConstantService")
googleads_service = client.get_service("GoogleAdsService")
campaign_criterion_operations = []
# Creates the location campaign criteria.
# Besides using location_id, you can also search by location names from
# GeoTargetConstantService.suggest_geo_target_constants() and directly
# apply GeoTargetConstant.resource_name here. An example can be found
# in targeting/get_geo_target_constant_by_names.py.
for location_id in ["21137", "2484"]: # California # Mexico
campaign_criterion_operation = client.get_type(
"CampaignCriterionOperation"
)
campaign_criterion = campaign_criterion_operation.create
campaign_criterion.campaign = campaign_resource_name
campaign_criterion.location.geo_target_constant = (
geo_target_constant_service.geo_target_constant_path(location_id)
)
campaign_criterion_operations.append(campaign_criterion_operation)
# Creates the language campaign criteria.
for language_id in ["1000", "1003"]: # English # Spanish
campaign_criterion_operation = client.get_type(
"CampaignCriterionOperation"
)
campaign_criterion = campaign_criterion_operation.create
campaign_criterion.campaign = campaign_resource_name
campaign_criterion.language.language_constant = (
googleads_service.language_constant_path(language_id)
)
campaign_criterion_operations.append(campaign_criterion_operation)
# Submits the criteria operations.
for row in campaign_criterion_service.mutate_campaign_criteria(
customer_id=customer_id, operations=campaign_criterion_operations
).results:
print(
"Created Campaign Criteria with resource name: "
f'"{row.resource_name}".'
)
def create_ad_group(client, customer_id, campaign_resource_name):
"""Creates an ad group for a given campaign.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID str.
campaign_resource_name: the campaign to be modified
Returns:
A resource_name str for the newly created ad group.
"""
ad_group_service = client.get_service("AdGroupService")
# Creates the ad group.
# Note that the ad group type must not be set.
# Since the advertising_channel_sub_type is APP_CAMPAIGN,
# 1- you cannot override bid settings at the ad group level.
# 2- you cannot add ad group criteria.
ad_group_operation = client.get_type("AdGroupOperation")
ad_group = ad_group_operation.create
ad_group.name = f"Earth to Mars cruises {uuid4()}"
ad_group.status = client.enums.AdGroupStatusEnum.ENABLED
ad_group.campaign = campaign_resource_name
ad_group_response = ad_group_service.mutate_ad_groups(
customer_id=customer_id, operations=[ad_group_operation]
)
ad_group_resource_name = ad_group_response.results[0].resource_name
print(f'Ad Group created with resource name: "{ad_group_resource_name}".')
return ad_group_resource_name
def create_app_ad(client, customer_id, ad_group_resource_name):
"""Creates an App ad for a given ad group.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID str.
ad_group_resource_name: the ad group where the ad will be added.
"""
# Creates the ad group ad.
ad_group_ad_service = client.get_service("AdGroupAdService")
ad_group_ad_operation = client.get_type("AdGroupAdOperation")
ad_group_ad = ad_group_ad_operation.create
ad_group_ad.status = client.enums.AdGroupAdStatusEnum.ENABLED
ad_group_ad.ad_group = ad_group_resource_name
# ad_data is a 'oneof' message so setting app_ad
# is mutually exclusive with ad data fields such as
# text_ad, gmail_ad, etc.
ad_group_ad.ad.app_ad.headlines.extend(
[
create_ad_text_asset(client, "A cool puzzle game"),
create_ad_text_asset(client, "Remove connected blocks"),
]
)
ad_group_ad.ad.app_ad.descriptions.extend(
[
create_ad_text_asset(client, "3 difficulty levels"),
create_ad_text_asset(client, "4 colorful fun skins"),
]
)
# Optional: You can set up to 20 image assets for your campaign.
# ad_group_ad.ad.app_ad.images.extend(
# [INSERT_AD_IMAGE_RESOURCE_NAME(s)_HERE])
ad_group_ad_response = ad_group_ad_service.mutate_ad_group_ads(
customer_id=customer_id, operations=[ad_group_ad_operation]
)
ad_group_ad_resource_name = ad_group_ad_response.results[0].resource_name
print(
"Ad Group App Ad created with resource name:"
f'"{ad_group_ad_resource_name}".'
)
def create_ad_text_asset(client, text):
ad_text_asset = client.get_type("AdTextAsset")
ad_text_asset.text = text
return ad_text_asset
if __name__ == "__main__":
parser = argparse.ArgumentParser(
description=(
"Adds a App Ad campaign under the specified " "customer ID."
)
)
# The following argument(s) should be provided to run the example.
parser.add_argument(
"-c",
"--customer_id",
type=str,
required=True,
help="The Google Ads customer ID.",
)
args = parser.parse_args()
# GoogleAdsClient will read the google-ads.yaml configuration file in the
# home directory if none is specified.
googleads_client = GoogleAdsClient.load_from_storage(version="v17")
try:
main(googleads_client, args.customer_id)
except GoogleAdsException as ex:
print(
f'Request with ID "{ex.request_id}" failed with status '
f'"{ex.error.code().name}" and includes the following errors:'
)
for error in ex.failure.errors:
print(f'\tError with message "{error.message}".')
if error.location:
for field_path_element in error.location.field_path_elements:
print(f"\t\tOn field: {field_path_element.field_name}")
sys.exit(1)
Руби
#!/usr/bin/env ruby
#
# Copyright 2020 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example adds an App campaign.
#
# For guidance regarding App Campaigns, see:
# https://developers.google.com/google-ads/api/docs/app-campaigns/overview
#
# To get campaigns, run basic_operations/get_campaigns.rb.
# To upload image assets for this campaign, run misc/upload_image_asset.rb.
require 'optparse'
require 'google/ads/google_ads'
require 'date'
def add_app_campaign(customer_id)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
# Creates the budget for the campaign.
budget_resource_name = create_budget(client, customer_id)
# Creates the campaign.
campaign_resource_name = create_campaign(client, customer_id, budget_resource_name)
# Creates campaign targeting.
create_campaign_targeting_criteria(client, customer_id, campaign_resource_name)
# Creates an Ad Group.
ad_group_resource_name = create_ad_group(client, customer_id, campaign_resource_name)
# Creates an App Ad.
create_app_ad(client, customer_id, ad_group_resource_name)
end
def create_budget(client, customer_id)
# Creates a campaign budget.
campaign_budget = client.resource.campaign_budget do |b|
b.name = "Interplanetary Cruise #{(Time.now.to_f * 1000).to_i}"
b.amount_micros = 50_000_000
b.delivery_method = :STANDARD
# An App campaign cannot use a shared campaign budget.
# explicitly_shared must be set to false.
b.explicitly_shared = false
end
# Submits the campaign budget operation to add the campaign budget.
operation = client.operation.create_resource.campaign_budget(campaign_budget)
response = client.service.campaign_budget.mutate_campaign_budgets(
customer_id: customer_id,
operations: [operation]
)
puts "Created campaign budget: #{response.results.first.resource_name}"
response.results.first.resource_name
end
def create_campaign(client, customer_id, budget_resource_name)
campaign = client.resource.campaign do |c|
c.name = "Interplanetary Cruise App #{(Time.now.to_f * 1000).to_i}"
c.campaign_budget = budget_resource_name
# Recommendation: Set the campaign to PAUSED when creating it to
# prevent the ads from immediately serving. Set to ENABLED once you've
# added targeting and the ads are ready to serve.
c.status = :PAUSED
# All App campaigns have an advertising_channel_type of
# MULTI_CHANNEL to reflect the fact that ads from these campaigns are
# eligible to appear on multiple channels.
c.advertising_channel_type = :MULTI_CHANNEL
c.advertising_channel_sub_type = :APP_CAMPAIGN
# Sets the target CPA to $1 / app install.
#
# campaign_bidding_strategy is a 'oneof' message so setting target_cpa
# is mutually exclusive with other bidding strategies such as
# manual_cpc, commission, maximize_conversions, etc.
# See https://developers.google.com/google-ads/api/reference/rpc
# under current version / resources / Campaign
c.target_cpa = client.resource.target_cpa do |tcpa|
tcpa.target_cpa_micros = 1_000_000
end
# Sets the App Campaign Settings.
c.app_campaign_setting = client.resource.app_campaign_setting do |acs|
acs.app_id = 'com.google.android.apps.adwords'
acs.app_store = :GOOGLE_APP_STORE
# Optimize this campaign for getting new users for your app.
acs.bidding_strategy_goal_type = :OPTIMIZE_INSTALLS_TARGET_INSTALL_COST
end
# Optional fields
c.start_date = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d')
c.end_date = DateTime.parse(Date.today.next_year.to_s).strftime('%Y%m%d')
end
operation = client.operation.create_resource.campaign(campaign)
response = client.service.campaign.mutate_campaigns(
customer_id: customer_id,
operations: [operation]
)
puts "Created campaign: #{response.results.first.resource_name}"
response.results.first.resource_name
end
def create_campaign_targeting_criteria(client, customer_id, campaign_resource_name)
# Besides using location_id, you can also search by location names from
# GeoTargetConstantService.suggest_geo_target_constants() and directly
# apply GeoTargetConstant.resource_name here. An example can be found
# in targeting/get_geo_target_constant_by_names.rb.
location_ops = [
'21137', # California
'2484', # Mexico
].map do |location_id|
client.operation.create_resource.campaign_criterion do |cc|
cc.campaign = campaign_resource_name
cc.location = client.resource.location_info do |li|
li.geo_target_constant = client.path.geo_target_constant(location_id)
end
end
end
# Creates the language campaign criteria.
language_ops = [
'1000', # English
'1003', # Spanish
].map do |language_id|
client.operation.create_resource.campaign_criterion do |cc|
cc.campaign = campaign_resource_name
cc.language = client.resource.language_info do |li|
li.language_constant = client.path.language_constant(language_id)
end
end
end
operations = location_ops + language_ops
# Submits the criteria operations.
criteria_service = client.service.campaign_criterion
response = criteria_service.mutate_campaign_criteria(
customer_id: customer_id,
operations: operations
)
response.results.each do |resource|
puts "Created campaign criterion: #{resource.resource_name}"
end
end
def create_ad_group(client, customer_id, campaign_resource_name)
ad_group = client.resource.ad_group do |ag|
ag.name = "Earth to Mars Cruises #{(Time.now.to_f * 1000).to_i}"
ag.status = :ENABLED
ag.campaign = campaign_resource_name
end
operation = client.operation.create_resource.ad_group(ad_group)
response = client.service.ad_group.mutate_ad_groups(
customer_id: customer_id,
operations: [operation]
)
puts "Created ad group: #{response.results.first.resource_name}"
response.results.first.resource_name
end
def create_app_ad(client, customer_id, ad_group_resource_name)
# Creates the ad group ad.
ad_group_ad = client.resource.ad_group_ad do |aga|
aga.status = :ENABLED
aga.ad_group = ad_group_resource_name
# ad_data is a 'oneof' message so setting app_ad
# is mutually exclusive with ad data fields such as
# text_ad, gmail_ad, etc.
aga.ad = client.resource.ad do |ad|
ad.app_ad = client.resource.app_ad_info do |info|
info.headlines << client.resource.ad_text_asset do |ata|
ata.text = 'A cool puzzle game'
end
info.headlines << client.resource.ad_text_asset do |ata|
ata.text = 'Remove connected blocks'
end
info.descriptions << client.resource.ad_text_asset do |ata|
ata.text = '3 difficulty levels'
end
info.descriptions << client.resource.ad_text_asset do |ata|
ata.text = '4 colorful fun skins'
end
# Optional: You can set up to 20 image assets for your campaign.
# info.images << client.resource.ad_image_asset do |aia|
# ala = "[INSERT_AD_IMAGE_RESOURCE_NAME(s)_HERE]"
# end
end
end
end
operation = client.operation.create_resource.ad_group_ad(ad_group_ad)
response = client.service.ad_group_ad.mutate_ad_group_ads(
customer_id: customer_id,
operations: [operation]
)
puts "Created ad group ad: #{response.results.first.resource_name}"
end
if __FILE__ == $0
options = {}
# The following parameter(s) should be provided to run the example. You can
# either specify these by changing the INSERT_XXX_ID_HERE values below, or on
# the command line.
#
# Parameters passed on the command line will override any parameters set in
# code.
#
# Running the example with -h will print the command line usage.
options[:customer_id] = 'INSERT_CUSTOMER_ID_HERE'
OptionParser.new do |opts|
opts.banner = sprintf('Usage: add_app_campaigns.rb [options]')
opts.separator ''
opts.separator 'Options:'
opts.on('-C', '--customer-id CUSTOMER-ID', String, 'Customer ID') do |v|
options[:customer_id] = v
end
opts.separator ''
opts.separator 'Help:'
opts.on_tail('-h', '--help', 'Show this message') do
puts opts
exit
end
end.parse!
begin
add_app_campaign(options.fetch(:customer_id).tr('-', ''))
rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e
e.failure.errors.each do |error|
STDERR.printf("Error with message: %s\n", error.message)
error.location&.field_path_elements&.each do |field_path_element|
STDERR.printf("\tOn field: %s\n", field_path_element.field_name)
end
error.error_code.to_h.each do |k, v|
next if v == :UNSPECIFIED
STDERR.printf("\tType: %s\n\tCode: %s\n", k, v)
end
end
raise
end
end
Перл
#!/usr/bin/perl -w
#
# Copyright 2020, Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# http://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example adds an App campaign.
#
# For guidance regarding App campaigns, see:
# https://developers.google.com/google-ads/api/docs/app-campaigns/overview
#
# To get campaigns, run basic_operations/get_campaigns.pl.
# To upload image assets for this campaign, run misc/upload_image_asset.pl.
use strict;
use warnings;
use utf8;
use FindBin qw($Bin);
use lib "$Bin/../../lib";
use Google::Ads::GoogleAds::Client;
use Google::Ads::GoogleAds::Utils::GoogleAdsHelper;
use Google::Ads::GoogleAds::V17::Resources::CampaignBudget;
use Google::Ads::GoogleAds::V17::Resources::Campaign;
use Google::Ads::GoogleAds::V17::Resources::AppCampaignSetting;
use Google::Ads::GoogleAds::V17::Resources::SelectiveOptimization;
use Google::Ads::GoogleAds::V17::Resources::CampaignCriterion;
use Google::Ads::GoogleAds::V17::Resources::AdGroup;
use Google::Ads::GoogleAds::V17::Resources::AdGroupAd;
use Google::Ads::GoogleAds::V17::Resources::Ad;
use Google::Ads::GoogleAds::V17::Common::TargetCpa;
use Google::Ads::GoogleAds::V17::Common::LocationInfo;
use Google::Ads::GoogleAds::V17::Common::LanguageInfo;
use Google::Ads::GoogleAds::V17::Common::AppAdInfo;
use Google::Ads::GoogleAds::V17::Common::AdImageAsset;
use Google::Ads::GoogleAds::V17::Common::AdTextAsset;
use Google::Ads::GoogleAds::V17::Enums::BudgetDeliveryMethodEnum qw(STANDARD);
use Google::Ads::GoogleAds::V17::Enums::CampaignStatusEnum qw(PAUSED);
use Google::Ads::GoogleAds::V17::Enums::AdvertisingChannelTypeEnum
qw(MULTI_CHANNEL);
use Google::Ads::GoogleAds::V17::Enums::AdvertisingChannelSubTypeEnum
qw(APP_CAMPAIGN);
use Google::Ads::GoogleAds::V17::Enums::AppCampaignAppStoreEnum
qw(GOOGLE_APP_STORE);
use Google::Ads::GoogleAds::V17::Enums::AppCampaignBiddingStrategyGoalTypeEnum
qw(OPTIMIZE_INSTALLS_TARGET_INSTALL_COST);
use Google::Ads::GoogleAds::V17::Enums::AdGroupStatusEnum;
use Google::Ads::GoogleAds::V17::Enums::AdGroupAdStatusEnum;
use
Google::Ads::GoogleAds::V17::Services::CampaignBudgetService::CampaignBudgetOperation;
use Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation;
use
Google::Ads::GoogleAds::V17::Services::CampaignCriterionService::CampaignCriterionOperation;
use Google::Ads::GoogleAds::V17::Services::AdGroupService::AdGroupOperation;
use Google::Ads::GoogleAds::V17::Services::AdGroupAdService::AdGroupAdOperation;
use Google::Ads::GoogleAds::V17::Utils::ResourceNames;
use Getopt::Long qw(:config auto_help);
use Pod::Usage;
use Cwd qw(abs_path);
use Data::Uniqid qw(uniqid);
use POSIX qw(strftime);
# The following parameter(s) should be provided to run the example. You can
# either specify these by changing the INSERT_XXX_ID_HERE values below, or on
# the command line.
#
# Parameters passed on the command line will override any parameters set in
# code.
#
# Running the example with -h will print the command line usage.
my $customer_id = "INSERT_CUSTOMER_ID_HERE";
sub add_app_campaign {
my ($api_client, $customer_id) = @_;
# Create the budget for the campaign.
my $budget_resource_name = create_campaign_budget($api_client, $customer_id);
# Create the campaign.
my $campaign_resource_name =
create_campaign($api_client, $customer_id, $budget_resource_name);
# Set campaign targeting.
set_campaign_targeting_criteria($api_client, $customer_id,
$campaign_resource_name);
# Create an ad group.
my $ad_group_resource_name =
create_ad_group($api_client, $customer_id, $campaign_resource_name);
# Create an App ad.
create_app_ad($api_client, $customer_id, $ad_group_resource_name);
return 1;
}
# Creates a campaign budget.
sub create_campaign_budget {
my ($api_client, $customer_id) = @_;
# Create a campaign budget.
my $campaign_budget =
Google::Ads::GoogleAds::V17::Resources::CampaignBudget->new({
name => "Interplanetary Cruise Budget #" . uniqid(),
amountMicros => 50000000,
deliveryMethod => STANDARD,
# An App campaign cannot use a shared campaign budget.
explicitlyShared => "false"
});
# Create a campaign budget operation.
my $campaign_budget_operation =
Google::Ads::GoogleAds::V17::Services::CampaignBudgetService::CampaignBudgetOperation
->new({
create => $campaign_budget
});
# Issue a mutate request to add the campaign budget.
my $campaign_budgets_response = $api_client->CampaignBudgetService()->mutate({
customerId => $customer_id,
operations => [$campaign_budget_operation]});
my $campaign_budget_resource_name =
$campaign_budgets_response->{results}[0]{resourceName};
printf "Created campaign budget with resource name: '%s'.\n",
$campaign_budget_resource_name;
return $campaign_budget_resource_name;
}
# Creates an App campaign.
sub create_campaign {
my ($api_client, $customer_id, $budget_resource_name) = @_;
# Create a campaign.
my $campaign = Google::Ads::GoogleAds::V17::Resources::Campaign->new({
name => "Interplanetary Cruise App #" . uniqid(),
campaignBudget => $budget_resource_name,
# Recommendation: Set the campaign to PAUSED when creating it to prevent
# the ads from immediately serving. Set to ENABLED once you've added
# targeting and the ads are ready to serve.
status => PAUSED,
# All App campaigns have an advertisingChannelType of MULTI_CHANNEL to
# reflect the fact that ads from these campaigns are eligible to appear
# on multiple channels.
advertisingChannelType => MULTI_CHANNEL,
advertisingChannelSubType => APP_CAMPAIGN,
# Set the target CPA to $1 / app install.
targetCpa => Google::Ads::GoogleAds::V17::Common::TargetCpa->new({
targetCpaMicros => 1000000
}
),
# Configure the App campaign setting.
appCampaignSetting =>
Google::Ads::GoogleAds::V17::Resources::AppCampaignSetting->new({
appId => "com.google.android.apps.adwords",
appStore => GOOGLE_APP_STORE,
biddingStrategyGoalType => OPTIMIZE_INSTALLS_TARGET_INSTALL_COST
}
),
# Optional: If you select the OPTIMIZE_IN_APP_CONVERSIONS_TARGET_INSTALL_COST
# goal type, then also specify your in-app conversion actions so the Google
# Ads API can focus your campaign on people who are most likely to complete
# the corresponding in-app actions.
# selectiveOptimization =>
# Google::Ads::GoogleAds::V17::Resources::SelectiveOptimization->new({
# conversionActions =>
# ["INSERT_CONVERSION_ACTION_RESOURCE_NAME(s)_HERE"]}
# ),
#
# Optional: Set the start and end dates for the campaign, beginning one day
# from now and ending a year from now.
startDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24)),
endDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24 * 365)),
});
# Create a campaign operation.
my $campaign_operation =
Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation->
new({
create => $campaign
});
# Issue a mutate request to add the campaign.
my $campaigns_response = $api_client->CampaignService()->mutate({
customerId => $customer_id,
operations => [$campaign_operation]});
my $campaign_resource_name =
$campaigns_response->{results}[0]{resourceName};
printf "Created App campaign with resource name: '%s'.\n",
$campaign_resource_name;
return $campaign_resource_name;
}
# Sets campaign targeting criteria for a given campaign.
sub set_campaign_targeting_criteria {
my ($api_client, $customer_id, $campaign_resource_name) = @_;
my $campaign_criterion_operations = [];
# Create the location campaign criteria.
# Location ID 21137 is for California, and 2484 is for Mexico.
# Besides using location ID, you can also search by location names from
# GeoTargetConstantService.suggest() method and directly apply
# GeoTargetConstant.resourceName here. An example can be found in
# targeting/get_geo_target_constants_by_names.pl.
foreach my $location_id (21137, 2484) {
my $campaign_criterion =
Google::Ads::GoogleAds::V17::Resources::CampaignCriterion->new({
campaign => $campaign_resource_name,
location => Google::Ads::GoogleAds::V17::Common::LocationInfo->new({
geoTargetConstant =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::geo_target_constant(
$location_id)})});
push @$campaign_criterion_operations,
Google::Ads::GoogleAds::V17::Services::CampaignCriterionService::CampaignCriterionOperation
->new({
create => $campaign_criterion
});
}
# Create the language campaign criteria.
# Language ID 1000 is for English, and 1003 is for Spanish.
foreach my $language_id (1000, 1003) {
my $campaign_criterion =
Google::Ads::GoogleAds::V17::Resources::CampaignCriterion->new({
campaign => $campaign_resource_name,
language => Google::Ads::GoogleAds::V17::Common::LanguageInfo->new({
languageConstant =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::language_constant(
$language_id)})});
push @$campaign_criterion_operations,
Google::Ads::GoogleAds::V17::Services::CampaignCriterionService::CampaignCriterionOperation
->new({
create => $campaign_criterion
});
}
# Issue a mutate request to add the campaign criterion.
my $campaign_criteria_response =
$api_client->CampaignCriterionService()->mutate({
customerId => $customer_id,
operations => $campaign_criterion_operations
});
my $campaign_criterion_results = $campaign_criteria_response->{results};
printf "Created %d campaign criteria:\n", scalar @$campaign_criterion_results;
foreach my $campaign_criterion_result (@$campaign_criterion_results) {
printf "\t%s\n", $campaign_criterion_result->{resourceName};
}
}
# Creates an ad group for a given campaign.
sub create_ad_group {
my ($api_client, $customer_id, $campaign_resource_name) = @_;
# Create an ad group.
# Note that the ad group type must not be set.
# Since the advertisingChannelSubType is APP_CAMPAIGN,
# 1- you cannot override bid settings at the ad group level.
# 2- you cannot add ad group criteria.
my $ad_group = Google::Ads::GoogleAds::V17::Resources::AdGroup->new({
name => "Earth to Mars Cruises #" . uniqid(),
status => Google::Ads::GoogleAds::V17::Enums::AdGroupStatusEnum::ENABLED,
campaign => $campaign_resource_name
});
# Create an ad group operation.
my $ad_group_operation =
Google::Ads::GoogleAds::V17::Services::AdGroupService::AdGroupOperation->
new({create => $ad_group});
# Issue a mutate request to add the ad group.
my $ad_groups_response = $api_client->AdGroupService()->mutate({
customerId => $customer_id,
operations => [$ad_group_operation]});
my $ad_group_resource_name =
$ad_groups_response->{results}[0]{resourceName};
printf "Created ad group with resource name: '%s'.\n",
$ad_group_resource_name;
return $ad_group_resource_name;
}
# Creates an App ad for a given ad group.
sub create_app_ad {
my ($api_client, $customer_id, $ad_group_resource_name) = @_;
# Create an ad group ad.
my $ad_group_ad = Google::Ads::GoogleAds::V17::Resources::AdGroupAd->new({
adGroup => $ad_group_resource_name,
status =>
Google::Ads::GoogleAds::V17::Enums::AdGroupAdStatusEnum::ENABLED,
ad => Google::Ads::GoogleAds::V17::Resources::Ad->new({
appAd => Google::Ads::GoogleAds::V17::Common::AppAdInfo->new({
headlines => [
create_ad_text_asset("A cool puzzle game"),
create_ad_text_asset("Remove connected blocks")
],
descriptions => [
create_ad_text_asset("3 difficulty levels"),
create_ad_text_asset("4 colorful fun skins")
],
# Optional: You can set up to 20 image assets for your campaign.
# images => [
# Google::Ads::GoogleAds::V17::Common::AdImageAsset->new({
# asset => "INSERT_IMAGE_ASSET_RESOURCE_NAME_HERE"
# })]
})})});
# Create an ad group ad operation.
my $ad_group_ad_operation =
Google::Ads::GoogleAds::V17::Services::AdGroupAdService::AdGroupAdOperation
->new({create => $ad_group_ad});
# Issue a mutate request to add the ad group ad.
my $ad_group_ads_response = $api_client->AdGroupAdService()->mutate({
customerId => $customer_id,
operations => [$ad_group_ad_operation]});
printf "Created ad group ad with resource name: '%s'.\n",
$ad_group_ads_response->{results}[0]{resourceName};
}
# Creates an ad text asset.
sub create_ad_text_asset {
my ($text) = @_;
return Google::Ads::GoogleAds::V17::Common::AdTextAsset->new({
text => $text
});
}
# Don't run the example if the file is being included.
if (abs_path($0) ne abs_path(__FILE__)) {
return 1;
}
# Get Google Ads Client, credentials will be read from ~/googleads.properties.
my $api_client = Google::Ads::GoogleAds::Client->new();
# By default examples are set to die on any server returned fault.
$api_client->set_die_on_faults(1);
# Parameters passed on the command line will override any parameters set in code.
GetOptions("customer_id=s" => \$customer_id);
# Print the help message if the parameters are not initialized in the code nor
# in the command line.
pod2usage(2) if not check_params($customer_id);
# Call the example.
add_app_campaign($api_client, $customer_id =~ s/-//gr);
=pod
=head1 NAME
add_app_campaign
=head1 DESCRIPTION
This example adds an App campaign.
For guidance regarding App campaigns, see:
https://developers.google.com/google-ads/api/docs/app-campaigns/overview
To get campaigns, run basic_operations/get_campaigns.pl.
To upload image assets for this campaign, run misc/upload_image_asset.pl.
=head1 SYNOPSIS
add_app_campaign.pl [options]
-help Show the help message.
-customer_id The Google Ads customer ID.
=cut
