掌握競爭局勢

競爭曝光率報表可協助您瞭解產品類別層級的競爭情況，並根據購物廣告和自然產品資訊的曝光次數採取行動，以便提升曝光率。如需特定產品與品牌的相關資訊，請參閱暢銷商品報表。

你的帳戶必須符合基本資格規定，而且你必須確保自己或任何第三方使用競爭曝光率資料時，皆符合 Merchant Center 條款及細則。

查看 Merchant API 可用的報表資料表和欄位。

競爭曝光率資料

競爭曝光率資料會依國家/地區、Google 產品類別和流量來源分類。

您必須在所有競爭瀏覽權限查詢的 WHERE 子句中指定國家/地區和類別值。您可以變更 WHERE 子句中的值，自訂報表的日期、流量來源、國家/地區和類別報表。

使用多個國家/地區和類別值的查詢可能需要更長的執行時間或逾時時間。

查看曝光率相近的商家

您可以查詢 CompetitiveVisibilityCompetitorView，查看與商家曝光次數相近的商家。

請看以下範例。如要提出要求，請將下列 Merchant Center 查詢語言陳述式傳遞至 accounts.reports.search 方法：

SELECT
  reportCountryCode,
  reportcategoryId,
  trafficSource,
  domain,
  isYourDomain,
  rank,
  adsOrganicRatio,
  pageOverlapRate,
  higherPositionRate,
  relativeVisibility
FROM CompetitiveVisibilityCompetitorView
WHERE date BETWEEN '2023-06-02' AND '2023-06-27'
  AND reportCountryCode = 'US'
  AND reportCategoryId = 536
  AND trafficSource = 'ADS'
ORDER BY rank

您可以變更 WHERE 子句中的值，針對其他日期、流量來源、國家/地區和類別自訂報表。

以下是上述查詢的範例回應：

{
  "results": [
    {
      "competitiveVisibilityCompetitorView": {
        "reportCountryCode": "US",
        "reportCategoryId": "536",
        "trafficSource": "ADS",
        "domain": "examplepetstore.com",
        "isYourDomain": false,
        "rank": "4",
        "adsOrganicRatio": 8,
        "pageOverlapRate": 0.19,
        "higherPositionRate": 0.46,
        "relativeVisibility": 0.5
      }
    },
    {
      "competitiveVisibilityCompetitorView": {
        "reportCountryCode": "US",
        "reportCategoryId": "536",
        "trafficSource": "ADS",
        "domain": "example.com",
        "isYourDomain": true,
        "rank": "5",
        "adsOrganicRatio": 30,
        "pageOverlapRate": 1,
        "higherPositionRate": 0,
        "relativeVisibility": 0
      }
    },
  ]
}

查看曝光率最高的商家

您可以查詢 CompetitiveVisibilityTopMerchantView，查看哪些商家在特定類別 Google 上獲得最多曝光次數，以及您的業務比較結果。

請看以下範例。如要提出要求，請將下列 Merchant Center Query Language 陳述式傳遞至 accounts.reports.search 方法：

SELECT
  reportCountryCode,
  reportCategoryId,
  trafficSource,
  domain,
  isYourDomain,
  rank,
  adsOrganicRatio,
  pageOverlapRate,
  higher_position_rate
FROM CompetitiveVisibilityTopMerchantView
WHERE date BETWEEN '2022-08-01' AND '2022-09-01'
  AND reportCountryCode = 'US'
  AND reportCategoryId = 100
  AND trafficSource = 'ORGANIC'
ORDER BY rank

以下是上述查詢的範例回應：

{
  "results": [
    {
      "competitiveVisibilityTopMerchantView": {
        "reportCountryCode": "US",
        "reportCategoryId": "100",
        "trafficSource": "ORGANIC",
        "domain": "examplepetstore.com",
        "isYourDomain": false,
        "rank": "1",
        "adsOrganicRatio": 0.2,
        "pageOverlapRate": 0.3,
        "higherPositionRate": 0.45
      }
    },
    {
      "competitiveVisibilityTopMerchantView": {
        "reportCountryCode": "US",
        "reportCategoryId": "100",
        "trafficSource": "ORGANIC",
        "domain": "example.com",
        "isYourDomain": false,
        "rank": "2",
        "adsOrganicRatio": 5,
        "pageOverlapRate": 0.67,
        "higherPositionRate": 0.89
      }
    },
  ]
}

比較貴商家曝光率與類別基準

您可以查詢「CompetitiveVisibilityBenchmarkView」，查看長期曝光趨勢與其他賣方的平均趨勢數。

請看以下範例。如要提出要求，請將下列 Merchant Center 查詢語言陳述式傳遞至 accounts.reports.search 方法：

SELECT
  reportCountryCode,
  reportCategoryId,
  trafficSource,
  date,
  yourDomainVisibilityTrend,
  categoryBenchmarkVisibilityTrend
FROM CompetitiveVisibilityBenchmarkView
WHERE date BETWEEN '2022-09-01' AND '2022-09-07'
  AND reportCountryCode = 'US'
  AND reportCategoryId = 100
  AND trafficSource = 'ORGANIC'
ORDER BY date

以下是上述查詢的範例回應：

{
  "results": [
    {
      "competitiveVisibilityBenchmarkView": {
        "date": {
          "year": 2022,
          "month": 9,
          "day": 1
        },
        "reportCountryCode": "US",
        "reportCategoryId": "100",
        "trafficSource": "ORGANIC",
        "yourDomainVisibilityTrend": 0,
        "categoryBenchmarkVisibilityTrend": 0
      }
    },
    {
      "competitiveVisibilityBenchmarkView": {
        "date": {
          "year": 2022,
          "month": 9,
          "day": 2
        },
        "reportCountryCode": "US",
        "reportCategoryId": "100",
        "trafficSource": "ORGANIC",
        "yourDomainVisibilityTrend": 0.3,
        "categoryBenchmarkVisibilityTrend": -0.15
      }
    },
  ]
}