了解您的竞争格局

竞争洞察报告可帮助您根据购物广告和自然搜索结果的展示次数，了解您在商品类别层面面临的竞争局面，并采取相应行动来提高您的曝光度。如需了解特定商品和品牌，请参阅畅销商品报告。

您的账号必须符合最低资格要求，并且您必须确保您或任何第三方在使用竞争洞察数据时，遵守 Merchant Center 条款及条件。

查看 Merchant API 支持哪些报告表和字段。

竞争洞察数据

竞争洞察数据按国家/地区、Google 商品类别和流量来源分组。

对于所有竞争洞察查询，您必须在 WHERE 子句中指定国家/地区和类别值。您可以更改 WHERE 子句中的值，以按日期、流量来源、国家/地区和类别自定义报告。

包含多个国家/地区和类别值的查询可能需要更长时间才能执行，或者会超时。

查看曝光度与您差不多的商家

您可以查询 competitive_visibility_competitor_view，查看与您的商家展示次数相近的商家。

下面是一个示例。如需发出请求，请将以下 Merchant Center 查询语言语句传递给 accounts.reports.search 方法：

SELECT
  report_country_code,
  report_category_id,
  traffic_source,
  domain,
  is_your_domain,
  rank,
  ads_organic_ratio,
  page_overlap_rate,
  higher_position_rate,
  relative_visibility
FROM competitive_visibility_competitor_view
WHERE date BETWEEN '2023-06-02' AND '2023-06-27'
  AND report_country_code = 'US'
  AND report_category_id = 536
  AND traffic_source = 'ADS'
ORDER BY rank

您可以更改 WHERE 子句中的值，以针对其他日期、流量来源、国家/地区和类别自定义报告。

以下是上述查询的示例响应：

{
  "results": [
    {
      "competitiveVisibilityCompetitorView": {
        "reportCountryCode": "US",
        "reportCategoryId": "536",
        "trafficSource": "ADS",
        "domain": "examplepetstore.com",
        "isYourDomain": false,
        "rank": "4",
        "adsOrganicRatio": 8,
        "pageOverlapRate": 0.19,
        "higherPositionRate": 0.46,
        "relativeVisibility": 0.5
      }
    },
    {
      "competitiveVisibilityCompetitorView": {
        "reportCountryCode": "US",
        "reportCategoryId": "536",
        "trafficSource": "ADS",
        "domain": "example.com",
        "isYourDomain": true,
        "rank": "5",
        "adsOrganicRatio": 30,
        "pageOverlapRate": 1,
        "higherPositionRate": 0,
        "relativeVisibility": 0
      }
    },
  ]
}

查看曝光度最高的商家

您可以查询 competitive_visibility_top_merchant_view，了解在特定类别中，哪些商家在 Google 各平台上获得的展示次数最多，以及您的商家与这些商家相比如何。

下面是一个示例。如需发出请求，请将以下 Merchant Center 查询语言语句传递给 accounts.reports.search 方法：

SELECT
  report_country_code,
  report_category_id,
  traffic_source,
  domain,
  is_your_domain,
  rank,
  ads_organic_ratio,
  page_overlap_rate,
  higher_position_rate
FROM competitive_visibility_top_merchant_view
WHERE date BETWEEN '2022-08-01' AND '2022-09-01'
  AND report_country_code = 'US'
  AND report_category_id = 100
  AND traffic_source = 'ORGANIC'
ORDER BY rank

以下是上述查询的示例响应：

{
  "results": [
    {
      "competitiveVisibilityTopMerchantView": {
        "reportCountryCode": "US",
        "reportCategoryId": "100",
        "trafficSource": "ORGANIC",
        "domain": "examplepetstore.com",
        "isYourDomain": false,
        "rank": "1",
        "adsOrganicRatio": 0.2,
        "pageOverlapRate": 0.3,
        "higherPositionRate": 0.45
      }
    },
    {
      "competitiveVisibilityTopMerchantView": {
        "reportCountryCode": "US",
        "reportCategoryId": "100",
        "trafficSource": "ORGANIC",
        "domain": "example.com",
        "isYourDomain": false,
        "rank": "2",
        "adsOrganicRatio": 5,
        "pageOverlapRate": 0.67,
        "higherPositionRate": 0.89
      }
    },
  ]
}

将您的曝光度与同类别基准进行比较

您可以查询 competitive_visibility_benchmark_view，了解您的展示次数随时间的推移与其他卖家的平均趋势相比有何变化。

下面是一个示例。如需发出请求，请将以下 Merchant Center 查询语言语句传递给 accounts.reports.search 方法：

SELECT
  report_country_code,
  report_category_id,
  traffic_source,
  date,
  your_domain_visibility_trend,
  category_benchmark_visibility_trend
FROM competitive_visibility_benchmark_view
WHERE date BETWEEN '2022-09-01' AND '2022-09-07'
  AND report_country_code = 'US'
  AND report_category_id = 100
  AND traffic_source = 'ORGANIC'
ORDER BY date

以下是上述查询的示例响应：

{
  "results": [
    {
      "competitiveVisibilityBenchmarkView": {
        "date": {
          "year": 2022,
          "month": 9,
          "day": 1
        },
        "reportCountryCode": "US",
        "reportCategoryId": "100",
        "trafficSource": "ORGANIC",
        "yourDomainVisibilityTrend": 0,
        "categoryBenchmarkVisibilityTrend": 0
      }
    },
    {
      "competitiveVisibilityBenchmarkView": {
        "date": {
          "year": 2022,
          "month": 9,
          "day": 2
        },
        "reportCountryCode": "US",
        "reportCategoryId": "100",
        "trafficSource": "ORGANIC",
        "yourDomainVisibilityTrend": 0.3,
        "categoryBenchmarkVisibilityTrend": -0.15
      }
    },
  ]
}