了解您的竞争格局

竞争洞察报告可帮助您了解商品类别层面的竞争格局，并根据购物广告和自然搜索结果的展示次数，采取措施提高曝光度。如需了解特定商品和品牌的相关信息，请参阅畅销商品报告。

您的帐号必须符合最低资格要求，并且您必须确保您或任何第三方在使用竞争洞察数据时遵守 Merchant Center 条款及条件。

了解 Merchant API 支持哪些报告表格和字段。

竞争洞察数据

竞争洞察数据按国家/地区、Google 商品类别和流量来源进行分组。

您必须在 WHERE 子句中指定国家/地区和类别值，所有竞争性曝光度查询都必须进行指定。您可以更改 WHERE 子句中的值，针对日期、流量来源、国家/地区和类别自定义报告。

具有多个国家/地区和类别值的查询可能需要更长时间执行或超时。

查看曝光度相近的商家

您可以查询 CompetitiveVisibilityCompetitorView，以查看展示次数与您差不多的商家。

下面提供了一个示例。如需发出请求，请将以下 Merchant Center 查询语言语句传递给 accounts.reports.search 方法：

SELECT
  reportCountryCode,
  reportcategoryId,
  trafficSource,
  domain,
  isYourDomain,
  rank,
  adsOrganicRatio,
  pageOverlapRate,
  higherPositionRate,
  relativeVisibility
FROM CompetitiveVisibilityCompetitorView
WHERE date BETWEEN '2023-06-02' AND '2023-06-27'
  AND reportCountryCode = 'US'
  AND reportCategoryId = 536
  AND trafficSource = 'ADS'
ORDER BY rank

您可以更改 WHERE 子句中的值，针对其他日期、流量来源、国家/地区和类别自定义报告。

以下是上述查询的响应示例：

{
  "results": [
    {
      "competitiveVisibilityCompetitorView": {
        "reportCountryCode": "US",
        "reportCategoryId": "536",
        "trafficSource": "ADS",
        "domain": "examplepetstore.com",
        "isYourDomain": false,
        "rank": "4",
        "adsOrganicRatio": 8,
        "pageOverlapRate": 0.19,
        "higherPositionRate": 0.46,
        "relativeVisibility": 0.5
      }
    },
    {
      "competitiveVisibilityCompetitorView": {
        "reportCountryCode": "US",
        "reportCategoryId": "536",
        "trafficSource": "ADS",
        "domain": "example.com",
        "isYourDomain": true,
        "rank": "5",
        "adsOrganicRatio": 30,
        "pageOverlapRate": 1,
        "higherPositionRate": 0,
        "relativeVisibility": 0
      }
    },
  ]
}

查看曝光度最高的商家

您可以查询 CompetitiveVisibilityTopMerchantView 以查看特定类别中哪些商家在 Google 上获得的展示次数最多，以及您的商家的对比情况。

下面提供了一个示例。如需发出请求，请将以下 Merchant Center 查询语言语句传递给 accounts.reports.search 方法：

SELECT
  reportCountryCode,
  reportCategoryId,
  trafficSource,
  domain,
  isYourDomain,
  rank,
  adsOrganicRatio,
  pageOverlapRate,
  higher_position_rate
FROM CompetitiveVisibilityTopMerchantView
WHERE date BETWEEN '2022-08-01' AND '2022-09-01'
  AND reportCountryCode = 'US'
  AND reportCategoryId = 100
  AND trafficSource = 'ORGANIC'
ORDER BY rank

以下是上述查询的响应示例：

{
  "results": [
    {
      "competitiveVisibilityTopMerchantView": {
        "reportCountryCode": "US",
        "reportCategoryId": "100",
        "trafficSource": "ORGANIC",
        "domain": "examplepetstore.com",
        "isYourDomain": false,
        "rank": "1",
        "adsOrganicRatio": 0.2,
        "pageOverlapRate": 0.3,
        "higherPositionRate": 0.45
      }
    },
    {
      "competitiveVisibilityTopMerchantView": {
        "reportCountryCode": "US",
        "reportCategoryId": "100",
        "trafficSource": "ORGANIC",
        "domain": "example.com",
        "isYourDomain": false,
        "rank": "2",
        "adsOrganicRatio": 5,
        "pageOverlapRate": 0.67,
        "higherPositionRate": 0.89
      }
    },
  ]
}

将您的曝光度与类别基准进行比较

您可以查询 CompetitiveVisibilityBenchmarkView，了解展示次数随时间变化的趋势，以及其他卖家的平均趋势。

下面提供了一个示例。如需发出请求，请将以下 Merchant Center 查询语言语句传递给 accounts.reports.search 方法：

SELECT
  reportCountryCode,
  reportCategoryId,
  trafficSource,
  date,
  yourDomainVisibilityTrend,
  categoryBenchmarkVisibilityTrend
FROM CompetitiveVisibilityBenchmarkView
WHERE date BETWEEN '2022-09-01' AND '2022-09-07'
  AND reportCountryCode = 'US'
  AND reportCategoryId = 100
  AND trafficSource = 'ORGANIC'
ORDER BY date

以下是上述查询的响应示例：

{
  "results": [
    {
      "competitiveVisibilityBenchmarkView": {
        "date": {
          "year": 2022,
          "month": 9,
          "day": 1
        },
        "reportCountryCode": "US",
        "reportCategoryId": "100",
        "trafficSource": "ORGANIC",
        "yourDomainVisibilityTrend": 0,
        "categoryBenchmarkVisibilityTrend": 0
      }
    },
    {
      "competitiveVisibilityBenchmarkView": {
        "date": {
          "year": 2022,
          "month": 9,
          "day": 2
        },
        "reportCountryCode": "US",
        "reportCategoryId": "100",
        "trafficSource": "ORGANIC",
        "yourDomainVisibilityTrend": 0.3,
        "categoryBenchmarkVisibilityTrend": -0.15
      }
    },
  ]
}