了解您的竞争格局

竞争洞察 报告可帮助您了解 了解商品类别层面的竞争格局，并据以采取行动来 根据购物广告带来的展示次数提高曝光度 和自然搜索结果。如需了解特定商品和品牌，请参阅 畅销商品 报告。

您的账号必须符合最低资格要求，并且必须确保 您或任何第三方对竞争洞察数据的使用符合 Merchant Center 条款 条件。

您可以查看哪些报告表格和 字段 与 Merchant API 搭配使用。

竞争洞察数据

竞争洞察数据按国家/地区分组，Google 产品 类别和流量来源。

您必须在 WHERE 子句中指定国家/地区和类别值， 竞争洞察。您可以更改 WHERE 子句中的值 来针对日期、流量来源、国家/地区和类别自定义报告。

如果查询包含多个国家/地区和类别值，则可能需要更长的时间才能执行， 或超时。

查看曝光度差不多的商家

您可以查询 CompetitiveVisibilityCompetitorView，以查看符合以下条件的商家： 为您的业务带来大致相当的展示次数

下面是一个示例。如需发出请求，请传递以下 Merchant Center 查询 添加到 accounts.reports.search 方法：

SELECT
  reportCountryCode,
  reportcategoryId,
  trafficSource,
  domain,
  isYourDomain,
  rank,
  adsOrganicRatio,
  pageOverlapRate,
  higherPositionRate,
  relativeVisibility
FROM CompetitiveVisibilityCompetitorView
WHERE date BETWEEN '2023-06-02' AND '2023-06-27'
  AND reportCountryCode = 'US'
  AND reportCategoryId = 536
  AND trafficSource = 'ADS'
ORDER BY rank

您可以更改 WHERE 子句中的值以自定义报告 其他日期、流量来源、国家/地区 类别。

以下是上述查询的示例响应：

{
  "results": [
    {
      "competitiveVisibilityCompetitorView": {
        "reportCountryCode": "US",
        "reportCategoryId": "536",
        "trafficSource": "ADS",
        "domain": "examplepetstore.com",
        "isYourDomain": false,
        "rank": "4",
        "adsOrganicRatio": 8,
        "pageOverlapRate": 0.19,
        "higherPositionRate": 0.46,
        "relativeVisibility": 0.5
      }
    },
    {
      "competitiveVisibilityCompetitorView": {
        "reportCountryCode": "US",
        "reportCategoryId": "536",
        "trafficSource": "ADS",
        "domain": "example.com",
        "isYourDomain": true,
        "rank": "5",
        "adsOrganicRatio": 30,
        "pageOverlapRate": 1,
        "higherPositionRate": 0,
        "relativeVisibility": 0
      }
    },
  ]
}

查看曝光度最高的商家

您可以查询 CompetitiveVisibilityTopMerchantView，查看哪些商家 在特定类别在 Google 上获得最多展示次数，以及您的 比较。

下面是一个示例。要发出请求，请传递以下 Merchant Center 查询 Language 语句添加到 accounts.reports.search 方法：

SELECT
  reportCountryCode,
  reportCategoryId,
  trafficSource,
  domain,
  isYourDomain,
  rank,
  adsOrganicRatio,
  pageOverlapRate,
  higher_position_rate
FROM CompetitiveVisibilityTopMerchantView
WHERE date BETWEEN '2022-08-01' AND '2022-09-01'
  AND reportCountryCode = 'US'
  AND reportCategoryId = 100
  AND trafficSource = 'ORGANIC'
ORDER BY rank

以下是上述查询的示例响应：

{
  "results": [
    {
      "competitiveVisibilityTopMerchantView": {
        "reportCountryCode": "US",
        "reportCategoryId": "100",
        "trafficSource": "ORGANIC",
        "domain": "examplepetstore.com",
        "isYourDomain": false,
        "rank": "1",
        "adsOrganicRatio": 0.2,
        "pageOverlapRate": 0.3,
        "higherPositionRate": 0.45
      }
    },
    {
      "competitiveVisibilityTopMerchantView": {
        "reportCountryCode": "US",
        "reportCategoryId": "100",
        "trafficSource": "ORGANIC",
        "domain": "example.com",
        "isYourDomain": false,
        "rank": "2",
        "adsOrganicRatio": 5,
        "pageOverlapRate": 0.67,
        "higherPositionRate": 0.89
      }
    },
  ]
}

将您的曝光度与类别基准进行比较

您可以查询 CompetitiveVisibilityBenchmarkView，了解 与其他卖家的平均趋势相比，展示次数趋势随时间的变化趋势。

下面是一个示例。如需发出请求，请传递以下 Merchant Center 查询 添加到 accounts.reports.search 方法：

SELECT
  reportCountryCode,
  reportCategoryId,
  trafficSource,
  date,
  yourDomainVisibilityTrend,
  categoryBenchmarkVisibilityTrend
FROM CompetitiveVisibilityBenchmarkView
WHERE date BETWEEN '2022-09-01' AND '2022-09-07'
  AND reportCountryCode = 'US'
  AND reportCategoryId = 100
  AND trafficSource = 'ORGANIC'
ORDER BY date

以下是上述查询的示例响应：

{
  "results": [
    {
      "competitiveVisibilityBenchmarkView": {
        "date": {
          "year": 2022,
          "month": 9,
          "day": 1
        },
        "reportCountryCode": "US",
        "reportCategoryId": "100",
        "trafficSource": "ORGANIC",
        "yourDomainVisibilityTrend": 0,
        "categoryBenchmarkVisibilityTrend": 0
      }
    },
    {
      "competitiveVisibilityBenchmarkView": {
        "date": {
          "year": 2022,
          "month": 9,
          "day": 2
        },
        "reportCountryCode": "US",
        "reportCategoryId": "100",
        "trafficSource": "ORGANIC",
        "yourDomainVisibilityTrend": 0.3,
        "categoryBenchmarkVisibilityTrend": -0.15
      }
    },
  ]
}