如要將豐富的產品資料提供給 Google 搜尋,請在網頁中加入 Product 結構化資料、透過 Google Merchant Center 上傳資料動態饋給,以及在 Merchant Center 主控台選擇加入免費產品資訊,或是同時選擇這兩種做法。搜尋中心的說明文件著重於網頁上的結構化資料。
在網頁和 Merchant Center 動態饋給中同時提供結構化資料,將有助於提升體驗,也能協助 Google 正確解讀及驗證您的資料。有些體驗會合併結構化資料與 Google Merchant Center 動態饋給的資料 (如果兩者皆可得)。舉例來說,如果網頁的結構化資料中沒有價格資料,產品摘要可能會從商家動態饋給中擷取資料。Google Merchant Center 動態饋給說明文件包含動態饋給屬性的其他建議和規定。
[null,null,["上次更新時間:2025-02-17 (世界標準時間)。"],[[["Adding structured data to your product pages enables them to appear in enhanced ways within Google Search results, including Google Images and Google Lens, showcasing details such as price, availability, and reviews."],["There are two primary types of product structured data: Product snippets, ideal for non-purchasable product pages, and Merchant listings, tailored for product pages with direct purchase options."],["Providing rich product data like reviews, shipping details, and availability can enhance the visibility of your products in Google Search results with features like ratings, pros and cons, and price drops."],["You can supply product data to Google Search by incorporating `Product` structured data on your website, uploading data feeds through Google Merchant Center, or utilizing both methods for optimal visibility and data accuracy."],["Google Search combines data from structured data and Merchant Center feeds when available to enhance product listings, such as using pricing data from your feed if it's missing from the structured data on your webpage."]]],["Product structured data enhances how product information appears in Google Search, including Google Images and Lens. Two markup types exist: **Product snippets** for non-purchase pages, emphasizing reviews, and **Merchant listings** for purchase pages, highlighting product details like sizing and shipping. Adding product variant data can help Google. Key actions include adding structured data to webpages, or uploading data feeds to Google Merchant Center to enhance search visibility with details like ratings, shipping, availability, price drops, and return information. Providing both structured data and a Merchant Center feed maximizes product visibility.\n"]]