미국 주 개인 정보 보호법을 준수할 수 있도록 Google 모바일 광고 SDK에서는 Google 제한적인 데이터 처리 (RDP) 매개변수를 사용하여 RDP를 사용 설정할지 여부를 나타낼 수 있습니다. Google은 해당하는 미국 주에 Global Privacy Platform(GPP)도 지원합니다. Google 모바일 광고 SDK가 두 신호 중 하나를 사용하는 경우 SDK는 특정 고유 식별자를 제한하고 서비스를 제공할 때 기타 데이터가 처리됩니다.
제한적인 데이터 처리가 규정 준수 계획에 어떻게 도움이 될지와 언제 사용 설정할지를 결정해야 합니다. RDP 매개변수를 직접 사용할지 아니면 GPP 사양을 사용하여 동의 및 개인 정보 보호 선택사항을 알릴지 결정합니다.
이 가이드에서는 광고 요청별로 RDP를 사용 설정하고 GPP 신호를 사용하는 방법을 설명합니다.
RDP 신호 사용 설정
Google의 RDP 신호를 통해 RDP가 사용 설정되어야 한다는 점을 Google에 알리려면
rdp 키를 값이 1인 추가 매개변수로 입력하세요.
동의 관리 플랫폼 또는 자체 맞춤 메시지를 사용하여 동의 결정을 수집하는 경우 Google 모바일 광고 SDK는 로컬 스토리지에 작성된 GPP 신호를 준수합니다. 사용자 메시지 플랫폼 (UMP) SDK는 GPP 신호 작성을 지원합니다. 미국 주 동의를 수집하려면 미국 IAB 지원을 참고하세요.
[null,null,["최종 업데이트: 2025-08-31(UTC)"],[[["\u003cp\u003eGoogle's Mobile Ads SDK enables publishers to comply with U.S. state privacy laws using Google's RDP signal or the IAB-defined \u003ccode\u003eIABUSPrivacy_String\u003c/code\u003e to restrict data processing for non-personalized ads.\u003c/p\u003e\n"],["\u003cp\u003ePublishers can signal restricted data processing at the ad request level by adding the key \u003ccode\u003erdp\u003c/code\u003e with a value of \u003ccode\u003e1\u003c/code\u003e for Google's signal, or the key \u003ccode\u003eIABUSPrivacy_String\u003c/code\u003e with a compliant IAB string value for IAB's signal.\u003c/p\u003e\n"],["\u003cp\u003eWhen using mediation, publishers should add their mediation partners to the CPRA ad partners list in Ad Manager, potentially store the IAB signal using \u003ccode\u003eUserDefaults\u003c/code\u003e for partner access, and consult partner documentation for CPRA compliance options.\u003c/p\u003e\n"]]],["Publishers can use two parameters to enable restricted data processing (RDP) for U.S. state privacy law compliance: Google's `rdp` signal or the IAB's `IABUSPrivacy_String` signal. Both signals trigger non-personalized ads and override UI settings. To use Google's signal, add \"rdp\" with a value of \"1\" as an extra parameter in the ad request. For IAB, insert \"IABUSPrivacy_String\" with a compliant string. For mediation, add partners to the CPRA ad partners list, consider using UserDefaults for the IAB signal, and consult partner documentation. Ensure necessary account permissions are in place.\n"],null,["# U.S. states privacy laws compliance\n\nSelect platform: [Android](/ad-manager/mobile-ads-sdk/android/privacy/us-states \"View this page for the Android platform docs.\") [iOS](/ad-manager/mobile-ads-sdk/ios/privacy/us-states \"View this page for the iOS platform docs.\") [Unity](/ad-manager/mobile-ads-sdk/unity/privacy/us-states \"View this page for the Unity platform docs.\") [Flutter](/ad-manager/mobile-ads-sdk/flutter/privacy/us-states \"View this page for the Flutter platform docs.\")\n\n\u003cbr /\u003e\n\n| **Important:** Verify that you have **Account Management** permission to complete the configuration for EU Consent and GDPR, US State regulations, and User Messaging Platform. See [Manage user access to your\n| account](//support.google.com/admob/answer/2784628) for details.\n\nTo help you comply with\n\n[U.S. states privacy laws](//support.google.com/admanager/answer/9561023),\n\nthe\n\nGoogle Mobile Ads SDK\n\nlets you use Google\n[restricted data processing](//business.safety.google/rdp/) (RDP) parameter to\nindicate whether to enable RDP. Google also supports the\n\n[Global Privacy Platform](//support.google.com/admanager/answer/14117049)\n\n(GPP) for applicable US states. When the\n\nGoogle Mobile Ads SDK\n\nuses either\nsignal, the SDK restricts certain unique identifiers and other data is processed\nin the provision of services to you.\n\nYou must decide how restricted data processing can support your compliance plans\nand when to enable. Determine whether to use the RDP parameter\ndirectly or signaling consent and privacy choices with the\n[GPP Specification](//github.com/InteractiveAdvertisingBureau/Global-Privacy-Platform).\n\nThis guide helps you enable RDP on a per-ad request basis and use the GPP\nsignal.\n\nEnable the RDP signal\n---------------------\n\nTo notify Google that RDP must be enabled using Google's RDP signal, insert\nthe key `rdp` as an extra parameter with a value of `1`. \n\n AdManagerAdRequest request = new AdManagerAdRequest();\n request.Extras.Add(\"rdp\", \"1\");\n\n\u003cbr /\u003e\n\n| **Tip:** You can use network tracing or a proxy tool such as [Charles](//www.charlesproxy.com/) to capture your app's HTTPS traffic and inspect the ad requests for a `&rdp=` parameter.\n\nUse the IAB GPP Signal\n----------------------\n\nIf you collect consent decisions with a consent management platform or your own\ncustom messaging, the\n\nGoogle Mobile Ads SDK\n\nrespects GPP signals written to\nlocal storage. The User Messaging Platform (UMP) SDK supports writing the GPP\nsignal. To gather US state consent, see\n[US IAB Support](/ad-manager/mobile-ads-sdk/unity/privacy/us-iab-support)."]]
