您可以使用市场洞察报告查看 Google 提供的零售数据，这些数据有助于您了解当前市场。这些数据包括畅销商品和品牌、具有竞争力的价位、促销价建议，以及您所在行业的竞争形势信息。
您的账号必须符合最低资格要求，并且您必须确保您或任何第三方在使用从您的 Merchant Center 账号中导出的市场洞察数据时，遵守 Merchant Center 条款及条件。
确定畅销商品
您可以使用畅销商品报告查看 Google 上当前的畅销商品和品牌，以及目前您的商品 Feed 中是否包含这些商品和品牌。
这些体现商品热门程度的数据按 Google 商品类别和国家/地区分组，可帮助您决定要为哪些新商品和品牌备货。通过该报告，您可以根据历史数据发现季节性趋势，并确定为哪些商品和品牌提高预算或出价能够带来效益。
产品
查询 best_sellers_product_cluster_view 即可查看 Google 上的畅销商品。
下面是一个示例，您可以使用它查看畅销商品。如需发出请求，请将以下 Merchant Center 查询语言语句传递给 accounts.reports.search 方法：
SELECT
report_date,
report_granularity,
report_country_code,
report_category_id,
rank,
previous_rank,
relative_demand,
previous_relative_demand,
relative_demand_change,
title,
brand,
category_l1,
category_l2,
category_l3,
variant_gtins,
inventory_status,
brand_inventory_status
FROM best_sellers_product_cluster_view
WHERE report_date = '<var class="edit">2022-10-10</var>'
AND report_granularity = '<var class="edit">WEEKLY</var>'
AND report_country_code = '<var class="edit">US</var>'
AND report_category_id = <var class="edit">166</var>
ORDER BY rank
您可以更改 WHERE 子句中的值，以针对其他日期、精确度、国家/地区和类别自定义报告。
以下是上述查询的示例响应：
{
"results": [
{
"bestSellersProductClusterView": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"reportCountryCode": "US",
"reportCategoryId": "166",
"rank": "1",
"previousRank": "1",
"relativeDemand": "VERY_HIGH",
"previousRelativeDemand": "VERY_HIGH",
"relativeDemandChange": "FLAT",
"title": "Ugg Shoes Ugg Tasman",
"brand": "UGG",
"categoryL1": "Apparel & Accessories",
"categoryL2": "Shoes",
"categoryL3": "",
"variantGtins":
["00737872992873", "00737872992880", "00737872992866"],
"inventoryStatus": "NOT_IN_INVENTORY",
"brandInventoryStatus": "NOT_IN_INVENTORY"
}
},
{
"bestSellersProductClusterView": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"reportCountryCode": "US",
"reportCategoryId": "166",
"rank": "2",
"previousRank": "8",
"relativeDemand": "VERY_HIGH",
"previousRelativeDemand": "HIGH",
"relativeDemandChange": "RISER",
"title": "UGG Women's s Classic Mini",
"brand": "UGG",
"categoryL1": "Apparel & Accessories",
"categoryL2": "Shoes",
"categoryL3": "",
"variantGtins":
["00194715081314", "00194715081246", "00194715081321"],
"inventoryStatus": "NOT_IN_INVENTORY",
"brandInventoryStatus": "NOT_IN_INVENTORY"
}
},
{
"bestSellersProductClusterView": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"reportCountryCode": "US",
"reportCategoryId": "166",
"rank": "3",
"previousRank": "2",
"relativeDemand": "VERY_HIGH",
"previousRelativeDemand": "VERY_HIGH",
"relativeDemandChange": "FLAT",
"title": "Crocs Classic",
"brand": "Crocs",
"categoryL1": "Apparel & Accessories",
"categoryL2": "Shoes",
"categoryL3": "",
"variantGtins":
["00887350811209", "00191448903852", "00191448769090"],
"inventoryStatus": "NOT_IN_INVENTORY",
"brandInventoryStatus": "OUT_OF_STOCK"
}
}
]
}
品牌
查询 best_sellers_brand_view 即可查看 Google 上的畅销品牌。
您可以使用以下示例查看畅销品牌。如需发出请求，请将以下 Merchant Center 查询语言语句传递给 accounts.reports.search 方法：
SELECT
report_date,
report_granularity,
report_country_code,
report_category_id,
rank,
previous_rank,
relative_demand,
previous_relative_demand,
relative_demand_change,
brand
FROM best_sellers_brand_view
WHERE report_date = '<var class="edit">2022-10-10</var>'
AND report_granularity = '<var class="edit">WEEKLY</var>'
AND report_country_code = '<var class="edit">US</var>'
AND report_category_id = <var class="edit">166</var>
ORDER BY rank
您可以更改 WHERE 子句中的值，以针对其他日期、精确度、国家/地区和类别自定义报告。
以下是上述查询的示例响应：
{
"results": [
{
"bestSellersBrandView": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"reportCountryCode": "US",
"reportCategoryId": "166",
"rank": "1",
"previousRank": "1",
"relativeDemand": "VERY_HIGH",
"previousRelativeDemand": "VERY_HIGH",
"relativeDemandChange": "FLAT",
"brand": "Nike"
}
},
{
"bestSellersBrandView": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"reportCountryCode": "US",
"reportCategoryId": "166",
"rank": "2",
"previousRank": "2",
"relativeDemand": "HIGH",
"previousRelativeDemand": "HIGH",
"relativeDemandChange": "FLAT",
"brand": "SHEIN"
}
},
{
"bestSellersBrandView": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"reportCountryCode": "US",
"reportCategoryId": "166",
"rank": "3",
"previousRank": "4",
"relativeDemand": "HIGH",
"previousRelativeDemand": "HIGH",
"relativeDemandChange": "FLAT",
"brand": "adidas"
}
}
]
}
设置有竞争力的定价
您可以使用价格竞争力报告，了解销售同款商品的其他零售商是如何定价的。
如需查看有关如何根据商品的预测效果来定价的建议，请参阅优化定价。
查询 price_competitiveness_product_view，了解您销售的商品在其他零售商那里是如何定价的。
以下是可供您查看价格竞争力数据的示例。如需发出请求，请将以下 Merchant Center 查询语言语句传递给 accounts.reports.search 方法：
SELECT
id,
title,
brand,
price,
report_country_code,
benchmark_price
FROM price_competitiveness_product_view
以下是上述查询的示例响应：
{
"results": [
{
"priceCompetitivenessProductView": {
"id": "en~US~12345",
"title": "UGG Women's s Classic Mini",
"brand": "UGG",
"price" {
"amountMicros": "124990000",
"currencyCode": "USD"
},
"reportCountryCode": "US",
"benchmarkPrice" {
"amountMicros": "119922291",
"currencyCode": "USD"
}
}
},
{
"priceCompetitivenessProductView": {
"id": "en~US~12346",
"title": "Nike React Infinity Run Flyknit 2",
"brand": "Nike",
"price" {
"amountMicros": "119990000",
"currencyCode": "USD"
},
"reportCountryCode": "US",
"benchmarkPrice" {
"amountMicros": "173436840",
"currencyCode": "USD"
}
}
},
{
"priceCompetitivenessProductView": {
"id": "en~US~12347",
"title": "New Balance 327 White Trainers",
"brand": "New Balance",
"price" {
"amountMicros": "84990000",
"currencyCode": "USD"
},
"reportCountryCode": "US",
"benchmarkPrice" {
"amountMicros": "85459050",
"currencyCode": "USD"
}
}
}
]
}