This page provides information about changes in RCS Business Messaging.
November 1, 2024
Changed
- We have fully transitioned to the partner-based RBM model. The legacy RBM
model has been deprecated, and the associated documentation has been
removed. The partner-based model enables the following:
- Creation of a partner account to centralize management of all the partner's agents
- Ability for multiple users to access partner and agent data through the Developer Console (with full edit access or read-only access)
- Use of a partner-level service account so that all the agents share the same credentials to access the RBM API
- Ability to configure webhooks at the partner level or agent level
- Full use of the RBM Management API
October 31, 2024
Changed
- The URLs provided in the Open URL suggested action will be rejected if they don't conform to the URI syntax as defined in RFC 3986.
October 21, 2024
New
- The Open URL suggested action now supports webviews, allowing users to open a specified web page (such as a payment platform) right in the messaging app.
- Webviews can display in full-, half-, or tall-screen mode. For more information, see What can agents do?.
New
- A new suggested action to compose messages opens the user's messaging app to send a text, audio, or video message to a predefined phone number, such as Customer Support. See Compose messages for code samples and screenshots.
August 30, 2024
New
RBM agents can now send audio files for more accessible and engaging interactions:
- Improve accessibility: Enable communication for users with visual impairments, literacy challenges, or motor skill limitations.
- Enhance customer service: Help users troubleshoot technical issues by offering audio guides, or live advice, with step by step instructions.
- Support multilingual customers: Enable communication in customers' preferred languages—especially valuable for travel or hospitality services.
- Express your brand's personality: Add an element of fun with character voices and sound effects, great for the media and entertainment industries.
See Supported media types for details on compatible audio formats.
August 1, 2024
New
We've clarified the brand verification and agent launch process (the process itself has not fundamentally changed):
- More intuitive Developer Console experience: New instructions in the Verification tab clarify that verification information is required before you can submit the agent for its first launch. To prevent confusion, the Launch tab is now disabled until verification information is provided.
- To ensure that verification is always performed with the most accurate
data:
- You can no longer cancel verification for RBM agents (brands.agents.updateVerification).
- You can no longer edit verification information after you submit a launch request, unless the launch is rejected (brands.agents.updateVerification).
- You can't modify agent information if the agent is pending verification or was successfully launched (brands.agents.patch).
- To explain how brand verification works: A new brand verification FAQ covers frequently asked questions.
New
You can no longer edit your Partner name or Display name in the partner account settings. To request a change to these names, contact rbm-support@google.com.
April 1, 2024
New
- Now you can view an agent's launch history in the RBM consoles. Historical
data is available from March 7, 2024 onwards.
- Partners can use the Developer Console to track changes to an agent's launch status across all relevant carriers.
- Carriers can use the Administration Console to track changes to an agent's launch status on their network.
- To view the most recent change in launch status, see the agent Overview. For a historical record of launch status updates, see Agent history. Details include what the change was, who made it, when, and (in the case of suspension or rejection) why.
March 26, 2024
New
- Now all partners using the partner-based RBM model have access to the
RBM Management API.
This API replicates the capabilities of the Developer Console, so partners
can programmatically do the following by API:
- Create brands and agents
- List all agents created for a brand
- Retrieve and edit agent information
- Submit agents for brand verification and retrieve the verification status
- Submit agents for launch on selected carriers and retrieve the launch status
- Add and remove agent webhook integrations
New
- Carriers (and partners working on behalf of carriers) now have access to the
RBM Operations API
for managing RBM agent approvals on their networks. This API replicates the
capabilities of the Administration Console, so mobile network operators can
programmatically do the following by API:
- Get a list of all RBM agents submitted for launch on their network
- Review agent information
- Retrieve agent launch status and questionnaire
- Launch or reject pending agents
- Suspend and terminate live agents
February 27, 2024
New
- In your agent information, now you can provide either an email contact or a phone number. (Only one form of contact is required, though both are encouraged.)
New
- Now you can use RBM to
send one-time passwords
(OTPs) for automatic user verification in apps that are registered with the
SMS Retriever API.
- By leveraging the SMS Retriever API, you can streamline user verification without extra development work.
- Users benefit from a faster, smoother verification process due to improved latency, higher verification success rates, and the convenience of automatic OTP entry.
December 21, 2023
New
- Now partners who register with RBM gain access to the partner-based RBM
model. The partner-based model enables the following:
- Creation of a partner account to centralize management of all the partner's agents
- Ability for multiple users to access partner and agent data through the Developer Console (with full edit access or read-only access)
- Use of a partner-level service account so that all the agents share the same credentials to access the RBM API
- Ability to configure webhooks at the partner level or agent level
- Full use of the Management API when it launches (it's currently available in an Early Access Program)
December 20, 2023
Changed
- You can no longer delete an RBM agent.
December 8, 2023
Changed
- Our Acceptable Use Policy has been updated.
November 29, 2023
New
- Message expiration is critical for time-sensitive messages like OTPs, urgent
notifications, reminders, and limited-time offers. Now you can simplify your
developer logic and set a message expiration
to help ensure that messages are delivered on time. By setting the new
expiration
field, you can revoke messages automatically if they're not delivered by a certain time and then reroute them to a fallback channel.
November 13, 2023
New
- Now your agent can send a PDF file by uploading the file or specifying a publicly available URL.
October 16, 2023
New
- Now you can specify a thumbnail image when you use the file upload method to send media in a rich card.
September 30, 2023
New
- Google has extended RBM reachability to users with more unstable connectivity. As a result, you may see higher message delivery rates and higher delivery latency to these users. To ensure that users still receive their messages on time, set a message expiration or manually revoke messages and send them through an alternate channel.
July 03, 2023
Changed
- Updated Python First Agent sample to Python 3, removed unused dependencies and upgraded to latest libraries.
June 23, 2023
New
- An overview of data security information about RBM is now available on the Support page.
May 10, 2023
New
- RBM's new integration with Google Wallet lets you issue boarding passes through a rich conversation in Messages by Google. This means that users of Wallet and Messages can complete the check-in process, receive their boarding pass, and add it to their wallet entirely from Google's Messages app.
- A new use case describes how to seamlessly add a boarding pass to Google Wallet from Google's Messages app. The use case includes a sample conversation with technical steps and design tips for a complete check-in flow.
April 14, 2023
New
- Empty carrier report files can now be generated upon request.
April 13, 2023
New
- Added C# code snippet for Pub/Sub pull.
Changed
- Kitchen Sink C# sample updated to Visual Studio 2019 and latest library dependencies.
April 11, 2023
Changed
- First C# sample updated to Visual Studio 2019 and latest library dependencies.
December 13, 2022
New
- More information on sending messages to offline users.
- Clarifying when activity events are generated.
- Pub/Sub event information about delivery, read and typing notifications.
- An explanation of the Basic Message length.
- Added version history to carrier Terms of Service.
Changed
- Updated carrier console links to match recent console changes.
November 15, 2022
Changed
- Our Terms of Service and Acceptable Use Policy have been updated.
New
- The use case is now a required field for agent creation that identifies the nature of the RBM conversations and helps businesses comply with business rules.
New
- Block and report is now more visible to users with the new persistent and dismissable user interface affordance.
November 3, 2022
New
- RBM developer registration. Google Accounts used by RBM developers must now be tied to corporate email addresses and not Gmail accounts.
November 02, 2022
New
- The Billing Category is now a required field for agent creation that identifies whether the agent supports conversations or discrete messages.
- Carrier Billing event reports documentation has been updated to reference the impact of the agent Billing Category
- RBM Admin Console documentation has been updated to reference the agent Billing Category.
August 26, 2021
New
- The
agentId
field identifies the agent a user-generated message or event belongs to. See Receive messages and Events.
May 03, 2021
New
- Agents can perform bulk capability checks on up to 10,000 phone numbers per
API call with
users.batchGet
. See Capability checks.
Changed
- The
Bulk Capability Check Script (Sign in to
download)
now uses
users.batchGet
. to perform bulk capability checks.
April 2, 2020
New
- RBM agents can now set a fallbackUrl for DialAction, ViewLocationAction, CreateCalendarEventAction, and ShareLocationAction for clients that don't support the native application. See the guide and reference.
- All samples and client libraries updated for fallbackUrl support. See samples.
December 20, 2019
New
- RBM agents can now upload media file binaries in addition to uploading files by URL. See the guide and reference.
December 2, 2019
New
- The Bulk Capability Check Script (Sign in to download) demonstrates how to use the RBM SDK to check a large set of devices for RBM capability. To run this script against devices that aren't registered as testers, your agent must be launched.
Changed
- Capability checks now covers configuration and usage for the Bulk Capability Check Script.
- Samples now includes a Tools section.