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This document outlines the methods available for managing a responsive ad for Display.
You can apply, remove, enable, pause, and remove responsive display ads using the provided methods.
Access to ad details such as ad group, campaign, business name, headlines, descriptions, images, and videos is available through various getter methods.
Information regarding the ad's policy approval status and associated policy topics can be retrieved.
Methods are available to check the ad's status (enabled, paused, legacy) and retrieve statistics for specific date ranges.
Represents a responsive ad for Display.
Methods:
Member Type Description
applyLabel(name)
void
Applies a label to the ad.
asType()
AdsApp.AdViewSpace
Returns an AdViewSpace , which
provides access to type-specific fields of the ad.
enable()
void
Enables the ad.
getAdGroup()
AdsApp.AdGroup
Returns the ad group to which this ad belongs.
getBusinessName()
String
Returns the ad's optional business name.
getCampaign()
AdsApp.Campaign
Returns the campaign to which this ad belongs or
null if it does not belong to a search or display campaign.
getDescription()
String
Returns the description of the ad if this is a legacy responsive display
ad, or null if not.
getDescriptions()
AdsApp.AdTextAsset[]
Returns the descriptions of the ad, or null if this is a
legacy responsive display ad.
getEntityType()
String
Returns the type of this entity as a String, in this case,
"Ad".
getHeadlines()
AdsApp.AdTextAsset[]
Returns the short-format headlines of the ad, or null if this
is a legacy responsive display ad.
getId()
String
Returns the ID of the ad.
getLandscapeLogoImages()
AdsApp.Asset[]
Returns the ad's landscape logo image assets, or null if the
ad has none or if the ad is a legacy responsive display ad.
getLogoImages()
AdsApp.Asset[]
Returns the ad's square logo image assets, or null if the ad
has none or if the ad is a legacy responsive display ad.
getLongHeadline()
String
Returns the long headline of the ad.
getMarketingImages()
AdsApp.Asset[]
Returns the ad's rectangular marketing image assets, or null
if this is a legacy responsive display ad.
getPolicyApprovalStatus()
String
Returns the policy approval status of the ad.
getPolicyTopics()
AdsApp.PolicyTopic[]
Returns the list of policy topics associated with the ad.
getResourceName()
String
Returns the resource name of the ad.
getShortHeadline()
String
Returns the short headline of the ad if this is a legacy responsive display
ad, or null if not.
getSquareMarketingImages()
AdsApp.Asset[]
Returns the ad's square marketing image assets, or null if
this is a legacy responsive display ad.
getStatsFor(dateRange)
AdsApp.Stats
Returns stats for the specified date range.
getStatsFor(dateFrom, dateTo)
AdsApp.Stats
Returns stats for the specified custom date range.
getType()
String
Returns the type of the ad.
getYouTubeVideos()
AdsApp.Asset[]
Returns the ad's YouTube video assets, or null if the ad has
none or if the ad is a legacy responsive display ad.
isEnabled()
boolean
Returns true if the ad is enabled.
isLegacy()
boolean
Returns true if this is a legacy responsive display ad,
false otherwise.
isPaused()
boolean
Returns true if the ad is paused.
isType()
AdsApp.AdTypeSpace
Returns an AdTypeSpace , which
determines the type of the ad.
labels()
AdsApp.LabelSelector
Creates a selector of all labels applied to the ad.
pause()
void
Pauses the ad.
remove()
void
Removes the ad.
removeLabel(name)
void
Removes a label from the ad.
urls()
AdsApp.AdUrls
Provides access to this ad's URL fields.
applyLabel(name)
Applies a label to the ad.
name of the label
is case-sensitive. Operation will fail if the label with the specified name
does not already exist in the account.
Note that the ad cannot have more than 50 labels.
Returns nothing.
Arguments:
Name Type Description
name
String
Name of the label to apply.
asType()
Returns an
AdViewSpace , which
provides access to type-specific fields of the ad.
Return values:
enable()
Enables the ad.
Returns nothing.
getAdGroup()
Returns the ad group to which this ad belongs.
Return values:
getBusinessName()
Returns the ad's optional business name.
Return values:
Type Description
String
The ad's business name.
getCampaign()
Returns the campaign to which this ad belongs or
null if it does not belong to a search or display campaign.
Return values:
Type Description
AdsApp.Campaign
The campaign to which this ad belongs or
null if it does
not belong to a search or display campaign.
getDescription()
Returns the description of the ad if this is a legacy responsive display
ad, or
null if not.
Return values:
Type Description
String
The description of the ad.
getDescriptions()
Returns the descriptions of the ad, or
null if this is a
legacy responsive display ad.
Return values:
getEntityType()
Returns the type of this entity as a
String, in this case,
"Ad".
Return values:
Type Description
String
Type of this entity: "Ad".
getHeadlines()
Returns the short-format headlines of the ad, or
null if this
is a legacy responsive display ad.
Return values:
getId()
Returns the ID of the ad.
Ad IDs may be shared across ad groups. In order to uniquely identify one
ad, one must specify both its ad group ID and its creative ID.
Return values:
Type Description
String
The ID of the ad.
getLandscapeLogoImages()
Returns the ad's landscape logo image assets, or
null if the
ad has none or if the ad is a legacy responsive display ad.
Return values:
Type Description
AdsApp.Asset[]
The asset IDs of all landscape logo images to be used in the ad.
getLogoImages()
Returns the ad's square logo image assets, or
null if the ad
has none or if the ad is a legacy responsive display ad.
Return values:
Type Description
AdsApp.Asset[]
The asset IDs of all square logo images to be used in the ad.
getLongHeadline()
Returns the long headline of the ad.
Return values:
Type Description
String
The long headline of the ad.
getMarketingImages()
Returns the ad's rectangular marketing image assets, or
null
if this is a legacy responsive display ad.
Return values:
Type Description
AdsApp.Asset[]
The asset IDs of all rectangular marketing images to be used in the
ad.
getPolicyApprovalStatus()
Returns the policy approval status of the ad. For a full list of policy
approval statuses, please see the
Google
Ads API documentation on policy approval statuses .
Return values:
Type Description
String
The policy approval status of the ad.
getPolicyTopics()
Returns the list of policy topics associated with the ad.
Return values:
getResourceName()
Returns the resource name of the ad.
Return values:
Type Description
String
The resource name of the ad.
getShortHeadline()
Returns the short headline of the ad if this is a legacy responsive display
ad, or
null if not.
Return values:
Type Description
String
The short headline of the ad.
Returns the ad's square marketing image assets, or
null if
this is a legacy responsive display ad.
Return values:
Type Description
AdsApp.Asset[]
The asset IDs of all square aspect ratio marketing images to be
used in the ad.
getStatsFor(dateRange)
Returns stats for the specified date range. Supported values:
TODAY, YESTERDAY, LAST_7_DAYS, THIS_WEEK_SUN_TODAY, LAST_WEEK,
LAST_14_DAYS, LAST_30_DAYS, LAST_BUSINESS_WEEK, LAST_WEEK_SUN_SAT,
THIS_MONTH, LAST_MONTH, ALL_TIME.
Example:
var stats = ad . getStatsFor ( "THIS_MONTH" ); Arguments:
Name Type Description
dateRange
String
Date range for which the stats are requested.
Return values:
Type Description
AdsApp.Stats
The stats for the specified date range.
getStatsFor(dateFrom, dateTo)
Returns stats for the specified custom date range. Both parameters can be
either an object containing year, month, and day fields, or an 8-digit
string in
YYYYMMDD form. For instance,
March 24th,
2013 is represented as either
{year: 2013, month: 3, day:
24} or
"20130324". The date range is inclusive on both
ends, so
forDateRange("20130324", "20130324") defines a range
of a single day.
Arguments:
Name Type Description
dateFrom
Object
Start date of the date range. Must be either a string in
YYYYMMDD form, or an object with year,
month and day properties.
dateTo
Object
End date of the date range. Must be either a string in
YYYYMMDD form, or an object with year,
month and day properties.
Return values:
Type Description
AdsApp.Stats
The stats for the specified date range.
getType()
Returns the type of the ad. Possible values:
EXPANDED_TEXT_AD,
IMAGE_AD, MOBILE_AD, MOBILE_IMAGE_AD, PRODUCT_AD, RICH_MEDIA_AD,
TEMPLATE_AD, TEXT_AD.
We recommend using ResponsiveDisplayAd.isType for fully supported types.
Return values:
Type Description
String
The type of the ad.
getYouTubeVideos()
Returns the ad's YouTube video assets, or
null if the ad has
none or if the ad is a legacy responsive display ad.
Return values:
Type Description
AdsApp.Asset[]
The asset IDs of all YouTube videos used in the ad.
isEnabled()
Returns
true if the ad is enabled.
Return values:
Type Description
boolean
true if the ad is enabled.
isLegacy()
Returns
true if this is a legacy responsive display ad,
false otherwise.
Return values:
Type Description
boolean
Boolean indicator whether or not this is a legacy repsonsive
display ad.
isPaused()
Returns
true if the ad is paused.
Return values:
Type Description
boolean
true if the ad is paused.
isType()
Returns an
AdTypeSpace , which
determines the type of the ad.
Return values:
labels()
Creates a selector of all labels applied to the ad.
Return values:
pause()
Pauses the ad.
Returns nothing.
remove()
Removes the ad.
Returns nothing.
removeLabel(name)
Removes a label from the ad.
name of the
label is case-sensitive. Operation will fail if the label with the
specified name does not already exist in the account.
Returns nothing.
Arguments:
Name Type Description
name
String
Name of the label.
urls()
Provides access to this ad's URL fields. See
Using Upgraded
URLs for more information.
Return values: