AdsApp.​NegativeKeyword

Represents a Google Ads negative keyword.

Negative keywords can exist either at the ad group level or the campaign level.

Methods:

Member	Type	Description
getAdGroup	AdsApp.AdGroup	Returns the AdGroup to which the negative keyword belongs.
getBaseAdGroup	AdsApp.AdGroup	Returns the base AdGroup to which the negative keyword belongs.
getBaseCampaign	AdsApp.Campaign	Returns the base Campaign to which the negative keyword belongs.
getCampaign	AdsApp.Campaign	Returns the Campaign to which the negative keyword belongs.
getEntityType	String	Returns the type of this entity as a String, in this case, "NegativeKeyword".
getMatchType	String	Returns the match type of the negative keyword.
getText	String	Returns the text of the negative keyword.
remove	void	Removes the negative keyword.

getAdGroup()

Returns the AdGroup to which the negative keyword belongs. This will always return null for campaign-level negative keywords.

Return values:

Type	Description
AdsApp.AdGroup	The AdGroup to which the negative keyword belongs.

getBaseAdGroup()

Returns the base AdGroup to which the negative keyword belongs. This will always return null for campaign-level negative keywords.

Return values:

Type	Description
AdsApp.AdGroup	The base AdGroup to which the negative keyword belongs.

getBaseCampaign()

Returns the base Campaign to which the negative keyword belongs.

Return values:

Type	Description
AdsApp.Campaign	The base Campaign to which the negative keyword belongs.

getCampaign()

Returns the Campaign to which the negative keyword belongs.

Return values:

Type	Description
AdsApp.Campaign	The Campaign to which the negative keyword belongs.

getEntityType()

Returns the type of this entity as a String, in this case, "NegativeKeyword".

Return values:

Type	Description
String	Type of this entity: "NegativeKeyword".

getMatchType()

Returns the match type of the negative keyword. Possible values: BROAD, PHRASE, EXACT.

Return values:

Type	Description
String	The match type of the negative keyword.

getText()

Returns the text of the negative keyword. The returned value will be formatted as follows, depending on the match type:

• shoes - broad match
• "shoes" - phrase match
• [leather shoes] - exact match

Return values:

Type	Description
String	The text of the negative keyword.

remove()

Removes the negative keyword.

Returns nothing.