效果最大化广告系列
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Google Ads 脚本支持效果最大化广告系列的 mutate 和 search，从而实现广告系列制作和管理工作流程。
本指南介绍了如何使用 mutate 创建效果最大化广告系列，但其中介绍的概念可用于 Google Ads API 支持的任何广告系列类型。
借助效果最大化广告系列，您只需制作一个统一的广告系列，即可利用所有 Google Ads 渠道和广告资源。它有助于您优化效果并提高工作效率，部分原因在于它降低了管理多种广告系列类型所需的复杂性和开销。
效果最大化广告系列会将预算动态分配给效果最佳的渠道，包括 Google 搜索、YouTube、展示广告网络、Google 探索、Gmail 和 Google 地图。这有助于您在预算范围内获得尽可能高的投资回报率 (ROI)，同时还省去了您管理和更新多个广告系列预算的麻烦。
如需使用 Google Ads 脚本创建这些内容，您将大量依赖于 mutate，该方法可让您直接访问 Google Ads API 及其大部分功能。请求采用 JSON 格式，并且与 API 的 REST 端点使用相同的格式。
本指南涵盖了以下主题：
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最后更新时间 (UTC)：2025-08-27。
[null,null,["最后更新时间 (UTC)：2025-08-27。"],[[["\u003cp\u003eGoogle Ads scripts support the \u003ccode\u003emutate\u003c/code\u003e and \u003ccode\u003esearch\u003c/code\u003e functions for Performance Max, enabling campaign creation and management.\u003c/p\u003e\n"],["\u003cp\u003ePerformance Max campaigns leverage a single unified campaign to access all Google Ads channels, optimizing performance and streamlining management.\u003c/p\u003e\n"],["\u003cp\u003eBudget allocation in Performance Max campaigns is dynamic, automatically shifting to the highest-performing channels for improved ROI.\u003c/p\u003e\n"],["\u003cp\u003eCreating Performance Max campaigns using Google Ads scripts heavily relies on the \u003ccode\u003emutate\u003c/code\u003e function, which interfaces with the Google Ads API.\u003c/p\u003e\n"],["\u003cp\u003eThis guide covers interacting with Performance Max campaigns using the classic \u003ccode\u003eAdsApp\u003c/code\u003e interface, mutate strategies, asset uploading, required and optional campaign components, and reporting.\u003c/p\u003e\n"]]],[],null,["# Performance Max\n\nGoogle Ads scripts supports [mutate](/google-ads/scripts/docs/features/mutate) and\n[search](/google-ads/scripts/docs/features/reports) for Performance Max, which\nallows for campaign creation and management workflows.\n\nThis guide shows how to use mutate to create a [Performance Max campaign](/google-ads/api/performance-max),\nbut the concepts presented can be used for any campaign type supported by the\n[Google Ads API](/google-ads/api/docs/start).\n\n[Performance Max](//support.google.com/google-ads/answer/10724896) lets\nyou access all Google Ads channels and inventory from a single unified\ncampaign. It helps you optimize performance and work more efficiently, in part\nby reducing the complexity and overhead needed to manage multiple campaign\ntypes.\n\nPerformance Max campaigns allocate budgets dynamically to the\nhighest-performing channels, including Search, YouTube, Display, Discover,\nGmail, and Maps. This helps you get more conversions at the strongest return on\ninvestment (ROI) from your budget, and also eliminates the need for you to\nmanage and update budgets across several campaigns.\n\nTo create these using Google Ads scripts, you'll heavily rely on\n[mutate](/google-ads/scripts/docs/features/mutate), which allows access to the\nGoogle Ads API and most of its features directly. Requests are formatted in JSON and\nuse the same format as the API's [REST endpoints](/google-ads/api/rest/overview).\n\nThis guide covers the following topics:\n\n- Interacting with Performance Max campaigns using the [classic `AdsApp` interface](/google-ads/scripts/docs/features/performance-max/using-ads-app).\n- [Strategies when using mutates](/google-ads/scripts/docs/features/performance-max/mutate-strategy)\n- [Uploading assets](/google-ads/scripts/docs/features/performance-max/assets) to be used when creating the campaigns\n- [Required components](/google-ads/scripts/docs/features/performance-max/required-components) for Performance Max campaigns\n- [Optional components](/google-ads/scripts/docs/features/performance-max/optional-components) for Performance Max campaigns\n- [Reporting](/google-ads/scripts/docs/features/performance-max/reporting) on your Performance Max campaigns"]]
