API Dimensions & Metrics

These dimensions and metrics are supported in Analytics Data API funnel reports.

Dimensions

The following dimensions can be requested in funnel reports for any property. Specify the "API Name" in a Dimension's name field.

API Name UI Name Available in Segments Description
achievementId Achievement ID Yes The achieventment ID in a game for an event. Populated by the event parameter 'achievement_id'.
adFormat Ad format Yes Describes the way ads looked and where they were located. Typical formats include 'Interstitial', 'Banner', 'Rewarded', and 'Native advanced'.
adSourceName Ad source No The source network that served the ad. Typical sources include 'AdMob Network', 'Liftoff', 'Facebook Audience Network', and 'Mediated house ads'.
adUnitName Ad unit No The name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users.
appVersion App version Yes The app's versionName (Android) or short bundle version (iOS).
audienceId Audience ID No The numeric identifier of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports.
audienceName Audience name No The given name of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports.
brandingInterest Interests No Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example, 'Shoppers', 'Lifestyles & Hobbies/Pet Lovers', or 'Travel/Travel Buffs/Beachbound Travelers'.
browser Browser Yes The browsers used to view your website.
campaignId Campaign ID No The identifier of the marketing campaign. Present only for conversion events.
campaignName Campaign No The name of the marketing campaign. Present only for conversion events.
character Character Yes The player character in a game for an event. Populated by the event parameter 'character'.
city City No The city from which the user activity originated.
cityId City ID Yes The geographic ID of the city from which the user activity originated, derived from their IP address.
cohort Cohort No The cohort's name in the request. A cohort is a set of users who started using your website or app in any consecutive group of days. If a cohort name is not specified in the request, cohorts are named by their zero based index: cohort_0, cohort_1, etc.
cohortNthDay Daily cohort No Day offset relative to the firstSessionDate for the users in the cohort. For example, if a cohort is selected with the start and end date of 2020-03-01, then for the date 2020-03-02, cohortNthDay will be 0001.
cohortNthMonth Monthly cohort No Month offset relative to the firstSessionDate for the users in the cohort. Month boundaries align with calendar month boundaries. For example, if a cohort is selected with the start and end date in March 2020, then for any date in April 2020, cohortNthMonth will be 0001.
cohortNthWeek Weekly cohort No Week offset relative to the firstSessionDate for the users in the cohort. Weeks start on Sunday and end on Saturday. For example, if a cohort is selected with the start and end date in the range 2020-11-08 to 2020-11-14, then for the dates in the range 2020-11-15 to 2020-11-21, cohortNthWeek will be 0001.
contentGroup Content group Yes A category that applies to items of published content. Populated by the event parameter 'content_group'.
contentId Content ID Yes The identifier of the selected content. Populated by the event parameter 'content_id'.
contentType Content type Yes The category of the selected content. Populated by the event parameter 'content_type'.
country Country No The country from which the user activity originated.
countryId Country ID Yes The geographic ID of the country from which the user activity originated, derived from their IP address. Formatted according to ISO 3166-1 alpha-2 standard.
date Date Yes The date of the event, formatted as YYYYMMDD.
dateHour Date + hour (YYYYMMDDHH) No The combined values of date and hour formatted as YYYYMMDDHH.
dateHourMinute Date hour and minute No The combined values of date, hour, and minute formatted as YYYYMMDDHHMM.
day Day Yes The day of the month, a two-digit number from 01 to 31.
dayOfWeek Day of week Yes The day of the week. It returns values in the range [0,6] with Sunday as the first day of the week.
defaultChannelGrouping Default channel grouping No The conversion's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'.
deviceCategory Device category Yes The type of device: Desktop, Tablet, or Mobile.
deviceModel Device model Yes The mobile device model (example: iPhone 10,6).
eventName Event name No The name of the event.
fileExtension File extension Yes The extension of the downloaded file (for example, 'pdf' or 'txt'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_extension'.
fileName File name Yes The page path of the downloaded file (for example, '/menus/dinner-menu.pdf'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_name'.
firstSessionDate First session date Yes The date the user's first session occurred, formatted as YYYYMMDD.
firstUserCampaignId First user campaign ID No Identifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns.
firstUserCampaignName First user campaign Yes Name of the marketing campaign that first acquired the user. Includes Google Ads and Manual Campaigns.
firstUserDefaultChannelGrouping First user default channel grouping Yes The default channel grouping that first acquired the user. Default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'.
firstUserGoogleAdsAccountName First user Google Ads account name No The Account name from Google Ads that first acquired the user.
firstUserGoogleAdsAdGroupId First user Google Ads ad group ID No The Ad Group Id in Google Ads that first acquired the user.
firstUserGoogleAdsAdGroupName First user Google Ads ad group name No The Ad Group Name in Google Ads that first acquired the user.
firstUserGoogleAdsAdNetworkType First user Google Ads ad network type No The advertising network that first acquired the user. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'.
firstUserGoogleAdsCampaignType First user Google Ads campaign type No The campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043.
firstUserGoogleAdsCreativeId First user Google Ads creative ID No The ID of the Google Ads creative that first acquired the user. Creative IDs identify individual ads.
firstUserGoogleAdsCustomerId First user Google Ads customer ID No The Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads accounts.
firstUserGoogleAdsKeyword First user Google Ads keyword text No The matched keyword that first acquired the user. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323.
firstUserGoogleAdsQuery First user Google Ads query No The search query that first acquired the user.
firstUserManualAdContent First user manual ad content No The ad content that first acquired the user. Populated by the utm_content parameter.
firstUserManualTerm First user manual term No The term that first acquired the user. Populated by the utm_term parameter.
firstUserMedium First user medium Yes The medium that first acquired the user to your website or app.
firstUserSource First user source Yes The source that first acquired the user to your website or app.
firstUserSourceMedium First user source / medium No The combined values of the dimensions 'firstUserSource' and 'firstUserMedium'.
firstUserSourcePlatform First user source platform No The source platform that first acquired the user. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch.
fullPageUrl Full page URL No The hostname, page path, and query string for web pages visited; for example, the fullPageUrl portion of https://www.example.com/store/contact-us?query_string=true is www.example.com/store/contact-us?query_string=true.
funnelStepName Step No The descriptive name assigned to the funnel step. For example, specifying 'name = Purchase' in the third funnel step in the request will produce '3. Purchase' for this 'funnelStepName' dimension in the funnel report response.
funnelStepNewVsContinuing New vs continuing No A user is continuing in funnel steps if they were present in the prior funnel step. Otherwise, that user is new. This dimension is only meaningful for open funnels and returns two values: 'new' and 'continuing'.
funnelStepNextAction Funnel next action No The next action is the next dimension value attained by the user after completing the current step & inclusive of completing the next step. For example if the requested next action dimension is 'eventName', then this dimension returns the name of the next event after attaining the i'th step; this next action is exclusive of the event that attained the i'th step and inclusive of the event that attained the i+1'th step.
googleAdsAccountName Google Ads account name No The Account name from Google Ads for the campaign that led to the conversion event. Corresponds to customer.descriptive_name in the Google Ads API.
googleAdsAdGroupId Google Ads ad group ID No The ad group id attributed to the conversion event.
googleAdsAdGroupName Google Ads ad group name No The ad group name attributed to the conversion event.
googleAdsAdNetworkType Google Ads ad network type No The advertising network type of the conversion. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'.
googleAdsCampaignType Google Ads campaign type No The campaign type for the Google Ads campaign attributed to the conversion event. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043.
googleAdsCreativeId Google Ads creative ID No The ID of the Google Ads creative attributed to the conversion event. Creative IDs identify individual ads.
googleAdsCustomerId Google Ads customer ID No The Customer ID from Google Ads for the campaign that led to conversion event. Customer IDs in Google Ads uniquely identify Google Ads accounts.
googleAdsKeyword Google Ads keyword text No The matched keyword that led to the conversion event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323.
googleAdsQuery Google Ads query No The search query that led to the conversion event.
groupId Group ID Yes The player group ID in a game for an event. Populated by the event parameter 'group_id'.
hostName Hostname Yes Includes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com.
hour Hour No The two-digit hour of the day that the event was logged. This dimension ranges from 0-23 and is reported in your property's timezone.
isConversionEvent Is conversion event Yes The string 'true' if the event is a conversion. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see https://support.google.com/analytics/answer/9267568.
itemAffiliation Item affiliation No The name or code of the affiliate (partner/vendor; if any) associated with an individual item. Populated by the 'affiliation' item parameter.
itemBrand Item brand No Brand name of the item.
itemCategory Item category No The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category.
itemCategory2 Item category 2 No The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2.
itemCategory3 Item category 3 No The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3.
itemCategory4 Item category 4 No The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts is the item category 4.
itemCategory5 Item category 5 No The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts is the item category 5.
itemId Item ID No The ID of the item.
itemListId Item list ID No The ID of the item list.
itemListName Item list name No The name of the item list.
itemName Item name No The name of the item.
itemPromotionCreativeName Item promotion creative name No The name of the item-promotion creative.
itemPromotionId Item promotion ID No The ID of the item promotion.
itemPromotionName Item promotion name No The name of the promotion for the item.
itemVariant Item variant No The specific variation of a product. e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color. Populated by the 'item_variant' parameter.
landingPage Landing page Yes The page path + query string associated with the first pageview in a session.
language Language Yes The language setting of the user's browser or device. e.g. English
languageCode Language code Yes The language setting (ISO 639) of the user's browser or device. e.g. 'en-us'
level Level Yes The player's level in a game. Populated by the event parameter 'level'.
linkClasses Link classes Yes The HTML class attribute for an outbound link. For example if a user clicks a link '', this dimension will return 'center'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_classes'.
linkDomain Link domain Yes The destination domain of the outbound link. For example if a user clicks a link '', this dimension will return 'youtube.com'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_domain'.
linkId Link ID Yes The HTML id attribute for an outbound link or file download. For example if a user clicks a link '', this dimension will return 'socialLinks'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_id'.
linkText Link text Yes The link text of the file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_text'.
linkUrl Link URL Yes The full url for an outbound link or file download. For example if a user clicks a link '', this dimension will return 'https://www.youtube.com/results?search_query=analytics'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_url'.
manualAdContent Manual ad content No The ad content attributed to the conversion event. Populated by the utm_content parameter.
manualTerm Manual term No The term attributed to the conversion event. Populated by the utm_term parameter.
medium Medium No The medium attributed to the conversion event.
method Method Yes The method by which an event was triggered. Populated by the event parameter 'method'.
minute Minute No The two-digit minute of the hour that the event was logged. This dimension ranges from 0-59 and is reported in your property's timezone.
mobileDeviceBranding Device brand Yes Manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile).
mobileDeviceMarketingName Device Yes The branded device name (examples: Galaxy S10 or P30 Pro).
mobileDeviceModel Mobile model Yes The mobile device model name (examples: iPhone X or SM-G950F).
month Month Yes The month of the event, a two digit integer from 01 to 12.
newVsReturning New / returning No New users have 0 previous sessions, and returning users have 1 or more previous sessions. This dimension returns two values: 'new' or 'returning'.
nthDay Nth day No The number of days since the start of the date range.
nthHour Nth hour No The number of hours since the start of the date range. The starting hour is 0000.
nthMinute Nth minute No The number of minutes since the start of the date range. The starting minute is 0000.
nthMonth Nth month No The number of months since the start of a date range. The starting month is 0000.
nthWeek Nth week No A number representing the number of weeks since the start of a date range.
nthYear Nth year No The number of years since the start of the date range. The starting year is 0000.
operatingSystem Operating system Yes The operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android.
operatingSystemVersion OS version Yes The operating system versions used by visitors to your website or app. For example, Android 10's version is 10, and iOS 13.5.1's version is 13.5.1.
operatingSystemWithVersion Operating system with version Yes The operating system and version. For example, Android 10 or Windows 7.
orderCoupon Order coupon Yes Code for the order-level coupon.
outbound Outbound Yes Returns 'true' if the link lead to a site is not a part of the property’s domain. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'outbound'.
pageLocation Page location Yes The protocol, hostname, page path, and query string for web pages visited; for example, the pageLocation portion of https://www.example.com/store/contact-us?query_string=true is https://www.example.com/store/contact-us?query_string=true. Populated by the event parameter 'page_location'.
pagePath Page path No The portion of the URL between the hostname and query string for web pages visited; for example, the pagePath portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us.
pagePathPlusQueryString Page path + query string Yes The portion of the URL following the hostname for web pages visited; for example, the pagePathPlusQueryString portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us?query_string=true.
pageReferrer Page referrer Yes The full referring URL including the hostname and path. This referring URL is the user's previous URL and can be this website's domain or other domains. Populated by the event parameter 'page_referrer'.
pageTitle Page title Yes The web page titles used on your site.
percentScrolled Percent scrolled Yes The percentage down the page that the user has scrolled (for example, '90'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'percent_scrolled'.
platform Platform Yes The platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream's type in a report, use both platform and streamId.
platformDeviceCategory Platform / device category Yes The platform and type of device on which your website or mobile app ran. (example: Android / mobile)
region Region Yes The geographic region from which the user activity originated, derived from their IP address.
screenResolution Screen resolution Yes The screen resolution of the user's monitor. For example, 1920x1080.
searchTerm Search term Yes The term searched by the user. For example if the user visits '/some-page.html?q=some-term', this dimension returns 'some-term'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'search_term'.
segment Segment No A segment is a subset of your Analytics data. For example, of your entire set of users, one segment might be users from a particular country or city. To learn more, see Segment builder. The segment dimension returns the name assigned to the segment in the request with a 1-based prefix (i.e. if the first segment is named 'Paid Traffic' in the request, then this segment will be '1. Paid Traffic' in the response). If segments names are not specified in the request, segments are named by 1-based names (i.e. '1. Segment', '2. Segment', etc.).
sessionCampaignId Session campaign ID No The marketing campaign id for a session. Includes Google Ads Campaigns.
sessionCampaignName Session campaign No The marketing campaign name for a session. Includes Google Ads and Manual Campaigns.
sessionDefaultChannelGrouping Session default channel grouping Yes The session's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'.
sessionGoogleAdsAccountName Session Google Ads account name No The Account name from Google Ads that led to the session. Corresponds to customer.descriptive_name in the Google Ads API.
sessionGoogleAdsAdGroupId Session Google Ads ad group ID No The Ad Group Id in Google Ads for a session.
sessionGoogleAdsAdGroupName Session Google Ads ad group name No The Ad Group Name in Google Ads for a session.
sessionGoogleAdsAdNetworkType Session Google Ads ad network type No The advertising network that led to the session. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'.
sessionGoogleAdsCampaignType Session Google Ads campaign type No The campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043.
sessionGoogleAdsCreativeId Session Google Ads creative ID No The ID of the Google Ads creative that lead to a session on your website or app. Creative IDs identify individual ads.
sessionGoogleAdsCustomerId Session Google Ads customer ID No The Customer ID from Google Ads that led to the session. Customer IDs in Google Ads uniquely identify Google Ads accounts.
sessionGoogleAdsKeyword Session Google Ads keyword text No The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323.
sessionGoogleAdsQuery Session Google Ads query No The search query that led to the session.
sessionManualAdContent Session manual ad content No The ad content that led to a session. Populated by the utm_content parameter.
sessionManualTerm Session manual term No The term that led to a session. Populated by the utm_term parameter.
sessionMedium Session medium No The medium that initiated a session on your website or app.
sessionSource Session source No The source that initiated a session on your website or app.
sessionSourceMedium Session source / medium No The combined values of the dimensions 'sessionSource' and 'sessionMedium'.
sessionSourcePlatform Session source platform No The source platform of the session's campaign. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch.
shippingTier Shipping tier No The shipping tier (e.g. Ground, Air, Next-day) selected for delivery of the purchased item. Populated by the 'shipping_tier' event parameter.
signedInWithUserId Signed in with user ID Yes The string 'yes' if the user signed in with the User-ID feature. To learn more about User-ID, see https://support.google.com/analytics/answer/9213390.
source Source No The source attributed to the conversion event.
sourceMedium Source / medium No The combined values of the dimensions 'source' and 'medium'.
sourcePlatform Source platform No The source platform of the conversion event's campaign. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch.
streamId Stream ID Yes The numeric data stream identifier for your app or website.
streamName Stream name No The data stream name for your app or website.
testDataFilterName Test data filter name No The name of data filters in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, see https://support.google.com/analytics/answer/10108813.
transactionId Transaction ID Yes The ID of the ecommerce transaction.
unifiedPagePathScreen Page path and screen class Yes The page path (web) or screen class (app) on which the event was logged.
unifiedPageScreen Page path + query string and screen class Yes The page path and query string (web) or screen class (app) on which the event was logged.
unifiedScreenClass Page title and screen class Yes The page title (web) or screen class (app) on which the event was logged.
unifiedScreenName Page title and screen name Yes The page title (web) or screen name (app) on which the event was logged.
userAgeBracket Age Yes User age brackets.
userGender Gender Yes User gender.
videoProvider Video provider Yes The source of the video (for example, 'youtube'). Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_provider'.
videoTitle Video title Yes The title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_title'.
videoUrl Video URL Yes The url of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_url'.
virtualCurrencyName Virtual currency name Yes The name of a virtual currency with which the user is interacting. i.e. spending or purchasing gems in a game. Populated by the 'virtual_currency_name' event parameter.
visible Visible Yes Returns 'true' if the content is visible. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'visible'.
week Week Yes The week of the event, a two-digit number from 01 to 53. Each week starts on Sunday. January 1st is always in week 01. The first and last week of the year have fewer than 7 days in most years. Weeks other than the first and the last week of the year always have 7 days. For years where January 1st is a Sunday, the first week of that year and the last week of the prior year have 7 days.
year Year Yes The four-digit year of the event e.g. 2020.

Custom Dimensions

The Data API can create reports on Event and User scoped Custom Dimensions. See Event-scoped custom dimensions and metrics reporting and Custom user properties to learn more about custom dimensions. Custom dimensions are specified in an API report request by the dimension's parameter name and scope. For example, include "customEvent:achievement_id" in a Data API request to create a report for the Event-scoped Custom Dimension with parameter name "achievement_id". This API request will fail if the property has not registered this Event-scoped Custom Dimension.

If an Event-scoped Custom Dimension was registered before October 2020, the dimension must be specified in an API request with its event name. For example, include "customEvent:achievement_id[level_up]" for the Event-scoped Custom Dimension with parameter name "achievement_id" and event name "level_up". In October 2020, Analytics replaced Custom-parameter reporting with Event-scoped custom dimensions and metrics reporting.

The following are the general syntax for Custom Dimensions. You can query the Metadata API method to list all Custom Dimensions for a Property; here is an example of using the Metadata API method.

Generic API Name Available in Segments Description
customEvent:parameter_name Yes Event-scoped Custom Dimension for parameter_name
customEvent:parameter_name[event_name] Yes Event-scoped Custom Dimension for parameter_name if registered before October 2020
customUser:parameter_name Yes User-scoped Custom Dimension for parameter_name

Metrics

The following metrics can be in funnel reports for any property.

API Name UI Name Description
activeUsers Active users The number of distinct users who visited your site or app.
funnelStepAbandonmentRate Abandonment rate The percentage of users that abandon the funnel at this step. This metric is returned as a fraction; for example, 0.412 means 41.2% of users abandoned the funnel at this step.
funnelStepAbandonments Abandonments The absolute number of users that abandon the funnel at this step.
funnelStepCompletionRate Completion rate The percentage of users that complete this step of the funnel. This metric is returned as a fraction; for example, 0.588 means 58.8% of users completed this funnel step.