AdsApp.​PerformanceMaxCampaignBidding

Provides access to a performance max campaign's bidding fields.

Methods:

Member	Type	Description
argsBuilder	AdsApp.BiddingStrategyArgsBuilder	Returns a builder that can be used to build up arguments for a bidding strategy.
clearCpcBidCeiling	void	Clears the cpc bid ceiling if the applied bidding strategy allows it.
clearCpcBidFloor	void	Clears the cpc bid floor if the applied bidding strategy allows it.
clearTargetCpa	void	Clears the target cpa if the applied bidding strategy allows it.
clearTargetRoas	void	Clears the target roas if the applied bidding strategy allows it.
getCpcBidCeiling	double	Returns the cpc bid ceiling (in the account's currency) if the applied bidding strategy has one.
getCpcBidFloor	double	Returns the cpc bid floor (in the account's currency) if the applied bidding strategy has one.
getEnhancedCpcEnabled	boolean	Returns true if the applied bidding strategy has enhanced cpc enabled.
getLocationFraction	double	The desired fraction of ads to be shown in the targeted location.
getLocationType	String	The targeted location for ads to show.
getStrategy	AdsApp.BiddingStrategy	Returns the flexible bidding strategy of the performance max campaign.
getStrategySource	String	Returns the bidding strategy source of this performance max campaign.
getStrategyType	String	Returns the bidding strategy type of this performance max campaign.
getTargetCpa	double	The target cpa (in the account's currency) of the applied bidding strategy.
getTargetRoas	double	The target roas of the applied bidding strategy.
setCpcBidCeiling	void	Sets the cpc bid ceiling (in the account's currency) if the applied bidding strategy allows it.
setCpcBidFloor	void	Sets the cpc bid floor (in the account's currency) if the applied bidding strategy allows it.
setEnhancedCpcEnabled	void	Enables or disables enhanced cpc for the applied bidding strategy.
setLocationFraction	void	Sets the desired percentage of ads to be shown in the targeted location.
setLocationType	void	Sets the targeted location for ads.
setStrategy	void	Sets the bidding strategy of this performance max campaign to the provided portfolio bidding strategy.
setStrategy	void	Sets the bidding strategy of this performance max campaign to the specified standard bidding strategy.
setStrategy	void	Sets the bidding strategy of this performance max campaign to the specified standard bidding strategy.
setStrategy	void	Sets the bidding strategy of this performance max campaign to the specified standard bidding strategy.
setTargetCpa	void	Sets the target cpa if the applied bidding strategy allows it.
setTargetRoas	void	Sets the target roas if the applied bidding strategy allows it.

argsBuilder()

Returns a builder that can be used to build up arguments for a bidding strategy. Use with setStrategy to specify arguments needed when applying a bidding strategy.

Return values:

Type	Description
AdsApp.BiddingStrategyArgsBuilder	A builder of arguments for a bidding strategy.

clearCpcBidCeiling()

Clears the cpc bid ceiling if the applied bidding strategy allows it.

Returns nothing.

clearCpcBidFloor()

Clears the cpc bid floor if the applied bidding strategy allows it.

Returns nothing.

clearTargetCpa()

Clears the target cpa if the applied bidding strategy allows it. This is the desired amount to spend per conversion. If the applied bidding strategy does not use a target cpa this will throw an error.

Returns nothing.

clearTargetRoas()

Clears the target roas if the applied bidding strategy allows it. This is the desired revenue (based on conversion data) per unit of spend. Value must be a number (representing percentage) between 1.0 and 100000.0, inclusive. If the applied bidding strategy does not use a target roas this will throw an error.

Returns nothing.

getCpcBidCeiling()

Returns the cpc bid ceiling (in the account's currency) if the applied bidding strategy has one. Otherwise returns null.

Return values:

Type	Description
double	The cpc bid ceiling.

getCpcBidFloor()

Returns the cpc bid floor (in the account's currency) if the applied bidding strategy has one. Otherwise returns null.

Return values:

Type	Description
double	The cpc bid floor.

getEnhancedCpcEnabled()

Returns true if the applied bidding strategy has enhanced cpc enabled. Returns false if the applied bidding strategy has enhanced cpc disabled. Returns null if the applied bidding strategy type does not make use of enhanced cpc.

Return values:

Type	Description
boolean	A boolean indicating whether enhanced cpc is enabled.

getLocationFraction()

The desired fraction of ads to be shown in the targeted location. Specified as a percentage from 0-100.

Returns null if the applied bidding strategy does not support location fractions.

Return values:

Type	Description
double	The desired percentage of ads to be shown in the targeted location.

getLocationType()

The targeted location for ads to show. Returns null if the applied bidding strategy does not support location types.

Return values:

Type	Description
String	The targeted location for ads to show.

getStrategy()

Returns the flexible bidding strategy of the performance max campaign. If this performance max campaign has an anonymous bidding strategy, or no bidding strategy, null is returned.

Return values:

Type	Description
AdsApp.BiddingStrategy	The flexible bidding strategy associated with this performance max campaign.

getStrategySource()

Returns the bidding strategy source of this performance max campaign. Always returns 'CAMPAIGN'.

Deprecated. Google Ads does not support setting bidding strategies at different levels. As a result, 'CAMPAIGN' is the only possible source for bidding strategies.

Return values:

Type	Description
String	The bidding strategy source of this performance max campaign.

getStrategyType()

Returns the bidding strategy type of this performance max campaign. This may either be an anonymous bidding strategy, or the type of a flexible bidding strategy.

Return values:

Type	Description
String	The strategy type of this performance max campaign.

getTargetCpa()

The target cpa (in the account's currency) of the applied bidding strategy. Returns null if the applied bidding strategy does not have a target cpa.

Return values:

Type	Description
double	The target cpa.

getTargetRoas()

The target roas of the applied bidding strategy. This is the desired revenue (based on conversion data) per unit of spend represented as a percentage. For example, if your goal is to get an average of $5 in sales for each $1 you spend on ads, your target roas would be 500%. Returns null if the applied bidding strategy does not have a target roas.

Return values:

Type	Description
double	The target roas.

setCpcBidCeiling(cpc)

Sets the cpc bid ceiling (in the account's currency) if the applied bidding strategy allows it. If the applied bidding strategy does not use a cpc bid ceiling this will throw an error.

Returns nothing.

Arguments:

Name	Type	Description
cpc	double	The cpc bid ceiling.

setCpcBidFloor(cpc)

Sets the cpc bid floor (in the account's currency) if the applied bidding strategy allows it. If the applied bidding strategy does not use a cpc bid floor this will throw an error.

Returns nothing.

Arguments:

Name	Type	Description
cpc	double	The cpc bid floor.

setEnhancedCpcEnabled(enhancedCpcEnabled)

Enables or disables enhanced cpc for the applied bidding strategy. Throws an error if enhanced cpc is not relevant to the applied bidding strategy.

Returns nothing.

Arguments:

Name	Type	Description
enhancedCpcEnabled	boolean	A boolean indicating whether enhanced cpc is enabled.

setLocationFraction(locationFraction)

Sets the desired percentage of ads to be shown in the targeted location. Specified as a percentage from 0-100.

Throws an error if the applied bidding strategy does not support location fractions.

Returns nothing.

Arguments:

Name	Type	Description
locationFraction	double	The location fraction.

setLocationType(locationType)

Sets the targeted location for ads. Accepted values are: ANYWHERE_ON_PAGE, TOP_OF_PAGE, ABSOLUTE_TOP_OF_PAGE

Throws an error if the applied bidding strategy does not support location types.

Returns nothing.

Arguments:

Name	Type	Description
locationType	String	The location type.

setStrategy(biddingStrategy)

Sets the bidding strategy of this performance max campaign to the provided portfolio bidding strategy.

Note that AdsApp does not support creating bidding strategies, so if the desired portfolio bidding strategy does not already exist in your account, you should first create the bidding strategy through the Google Ads user interface, and then access that bidding strategy using BiddingStrategySelector or BiddingStrategyIterator.

Returns nothing.

Arguments:

Name	Type	Description
biddingStrategy	AdsApp.BiddingStrategy	A portfolio bidding strategy for the performance max campaign.

setStrategy(biddingStrategy)

Sets the bidding strategy of this performance max campaign to the specified standard bidding strategy.

The Google Ads API bidding strategy guide contains a list of all valid standard bidding strategies. Note that specifying portfolio strategies will result in error.

Returns nothing.

Arguments:

Name	Type	Description
biddingStrategy	String	A string representation of a standard bidding strategy.

setStrategy(biddingStrategy, args)

Sets the bidding strategy of this performance max campaign to the specified standard bidding strategy.

The Google Ads API bidding strategy guide contains a list of all valid standard bidding strategies. Note that specifying portfolio strategies will result in error.

Some bidding strategies support or require specification of additional fields. The exact set of required and optional fields differs for each bidding strategy type.

  campaign.bidding().setStrategy('TARGET_IMPRESSION_SHARE',
  {
    cpcBidCeiling: 1.23,
    locationFraction: 25.7,
    locationType: 'TOP_OF_PAGE'
  });

Bidding Strategy Arguments

All fields are case-sensitive, and so are all values of enumerated fields (such as locationType). The set of required and optional fields differs for each strategy type.

Field	Type	Description
cpcBidCeiling	Double	The maximum cpc bid to use. Specified in the account's currency.
enhancedCpcEnabled	boolean	Whether bids are to be enhanced based on conversion optimizer data. If unspecified, defaults to false.
locationFraction	Double	The desired fraction of ads to be shown in the targeted location. Specified as a percentage from 0 to 100 (inclusive).
locationType	Enum	The location on the search results page to target (e.g. 'TOP_OF_PAGE'). For a full list of possible locations see the Google Ads API documentation.
targetRoas	Double	The target return on ad spend. Specified in the account's currency. Must be between 0.01 and 1000 (inclusive).

Returns nothing.

Arguments:

Name	Type	Description
biddingStrategy	String	A string representation of a standard bidding strategy.
args	AdsApp.BiddingStrategyArgs	Javascript map of bidding strategy arguments.

setStrategy(biddingStrategy, argsBuilder)

Sets the bidding strategy of this performance max campaign to the specified standard bidding strategy.

The Google Ads API bidding strategy guide contains a list of all valid standard bidding strategies. Note that specifying portfolio strategies will result in error.

Returns nothing.

Arguments:

Name	Type	Description
biddingStrategy	String	A string representation of a standard bidding strategy.
argsBuilder	AdsApp.BiddingStrategyArgsBuilder	Builder of performance max campaign bidding strategy arguments.

setTargetCpa(targetCpa)

Sets the target cpa if the applied bidding strategy allows it. This is the desired amount to spend per conversion. If the applied bidding strategy does not use a target cpa this will throw an error.

Returns nothing.

Arguments:

Name	Type	Description
targetCpa	double	The target cpa.

setTargetRoas(targetRoas)

Sets the target roas if the applied bidding strategy allows it. This is the desired revenue (based on conversion data) per unit of spend. Value must be a number (representing percentage) between 1.0 and 100000.0, inclusive. If the applied bidding strategy does not use a target roas this will throw an error.

Returns nothing.

Arguments:

Name	Type	Description
targetRoas	double	The target roas.