Gunakan promosi untuk menampilkan penawaran spesial produk yang Anda jual di Google. Promosi ditampilkan di berbagai properti Google, termasuk Google Penelusuran, Shopping, dan Chrome.
Saat Anda menambahkan Promosi ke produk, pembeli akan melihat link penawaran spesial, misalnya "Diskon 15%" atau "Pengiriman gratis". Link penawaran dapat meningkatkan daya tarik produk Anda dan mendorong pembeli untuk melakukan pembelian.
Untuk informasi selengkapnya, lihat Dasar-dasar promosi.
Prasyarat
Google mengharuskan Anda memberikan informasi spesifik tentang bisnis dan produk Anda sebelum menampilkan promosi. Anda harus memiliki hal berikut:
- Feed produk aktif di Google Merchant Center.
- Feed promosi aktif di Google Merchant Center.
- Akun Google Ads untuk kampanye Shopping.
Selain itu, Anda harus mendaftarkan akun penjual Anda dalam program Promosi. Jika tidak yakin apakah Anda sudah terdaftar, lihat Merchant Center.
Jika Anda belum terdaftar, lengkapi formulir permintaan. Tim promosi akan memberi tahu kapan Anda siap untuk memulai implementasi.
Untuk informasi selengkapnya, lihat Kriteria dan kebijakan partisipasi.
Membuat sumber data
Gunakan API datasource.create untuk membuat feed promo. Jika Feed promo yang sudah ada tersedia, gunakan datasource.get untuk mengambil datasource.name
Bentuk permintaannya adalah sebagai berikut:
POST https://merchantapi.googleapis.com/promotions/v1beta/accounts/{account}/dataSources/{datasource}
Contoh
Contoh ini menunjukkan permintaan dan respons yang umum.
Permintaan:
POST https://merchantapi.googleapis.com/datasources/v1beta/accounts/123/dataSources {"displayName": "test api feed", "promotionDataSource":{"targetCountry":"US", "contentLanguage":"en"}}
Respons:
{
"name": "accounts/123/dataSources/1000000573361824",
"dataSourceId": "1000000573361824",
"displayName": "test api feed",
"promotionDataSource": {
"targetCountry": "US",
"contentLanguage": "en"
},
"input": "API"
}
Buat promosi
Anda dapat menggunakan metode
accounts.promotions.insert
untuk membuat atau memperbarui promosi. Metode accounts.promotions.insert
mengambil resource promotions dan nama sumber data sebagai input. Metode ini akan menampilkan
promosi baru atau yang diperbarui jika berhasil.
Untuk membuat promosi, Anda memerlukan datasource.name.
Google meninjau dan menyetujui promosi Anda sebelum mendistribusikannya. Untuk mengetahui informasi selengkapnya, lihat Proses persetujuan promosi.
Bentuk permintaan:
POST https://merchantapi.googleapis.com/promotions/v1beta/{parent=accounts/*/}promotions:insert
Pelajari contoh promosi berikut sebagai referensi.
Contoh 1: Promosi lokal berlaku untuk semua produk dan semua toko
POST https://merchantapi.googleapis.com/promotions/v1beta/accounts/123/promotions:insert
{
"promotion": {
"promotionId": "buy_2_get_10_off",
"contentLanguage": "en",
"targetCountry": "US",
"redemptionChannel": [
"IN_STORE"
],
"attributes": {
"longTitle": "Buy 2 and get 10$ OFF purchase",
"productApplicability": "ALL_PRODUCTS",
"offerType": "NO_CODE",
"couponValueType": "BUY_M_GET_MONEY_OFF",
"promotionDisplayTimePeriod": {
"startTime": "2024-2-06T00:47:44Z",
"endTime": "2024-5-06T00:47:44Z"
},
"promotionEffectiveTimePeriod": {
"startTime": "2024-2-06T00:47:44Z",
"endTime": "2024-5-06T00:47:44Z"
},
"moneyOffAmount": {
"amountMicros": "1000000",
"currencyCode": "USD"
},
"minimum_purchase_quantity": 2,
"storeApplicability": "ALL_STORES",
"promotionUrl": "http://promotionnew4url.com/",
"promotionDestinations": [
"LOCAL_INVENTORY_ADS"
],
}
},
"dataSource": "accounts/123/dataSources/1000000573361824"
}
Contoh 2: Promosi online yang diterapkan untuk produk yang dipilih dengan kode penukaran
POST https://merchantapi.googleapis.com/promotions/v1beta/accounts/123/promotions:insert
{
"promotion": {
"promotionId": "25_pct_off",
"contentLanguage": "en",
"targetCountry": "US",
"redemptionChannel": [
"ONLINE"
],
"attributes": {
"longTitle": "10% off on selected items",
"productApplicability": "SPECIFIC_PRODUCTS",
"offerType": "GENERIC_CODE",
"genericRedemptionCode": "SPRINGSALE",
"couponValueType": "PERCENT_OFF",
"promotionDisplayTimePeriod": {
"startTime": "2024-2-06T00:47:44Z",
"endTime": "2024-5-06T00:47:44Z"
},
"promotionEffectiveTimePeriod": {
"startTime": "2024-2-06T00:47:44Z",
"endTime": "2024-5-06T00:47:44Z"
},
"percentOff": 25,
"promotionDestinations": [
"FREE_LISTINGS"
],
"itemIdInclusion": [
"1499860100",
"1499860101",
"1499860102",
"1499860103",
"1499860104"
],
}
},
"dataSource": "accounts/123/dataSources/1000000573361824"
}
Catatan khusus
Setelah pembuatan promosi, mungkin perlu waktu beberapa menit untuk membuat promosi.
Untuk daftar atribut terkait promosi, lihat Menambahkan atribut data terstruktur.
Sebelum membuat dan mengelola promosi, lihat Praktik Terbaik Promosi.
Lihat promosi
Untuk melihat promosi, gunakan
accounts.promotions.get.
Get ini bersifat hanya baca. Metode ini memerlukan merchantId dan ID promosi. Metode get akan menampilkan resource promosi yang sesuai.
Contoh:
GET https://merchantapi.googleapis.com/promotions/v1beta/{name=accounts/*/promotions/*}
Pelajari contoh-contoh ini.
Contoh 1: Promosi lokal
GET https://merchantapi.googleapis.com/promotions/v1beta/accounts/123/promotions/in_store~en~US~buy_2_get_10_off
{
"name": "accounts/123/promotions/in_store~en~US~buy_2_get_10_off",
"promotionId": "buy_2_get_10_off",
"contentLanguage": "en",
"targetCountry": "US",
"redemptionChannel": [
"IN_STORE"
],
"attributes": {
"longTitle": "Buy 2 and get 10$ OFF purchase",
"productApplicability": "ALL_PRODUCTS",
"offerType": "NO_CODE",
"couponValueType": "BUY_M_GET_MONEY_OFF",
"promotionDisplayTimePeriod": {
"startTime": "2024-2-06T00:47:44Z",
"endTime": "2024-5-06T00:47:44Z"
},
"promotionEffectiveTimePeriod": {
"startTime": "2024-2-06T00:47:44Z",
"endTime": "2024-5-06T00:47:44Z"
},
"moneyOffAmount": {
"amountMicros": "1000000",
"currencyCode": "USD"
},
"minimum_purchase_quantity": 2,
"storeApplicability": "ALL_STORES",
"promotionUrl": "http://promotionnew4url.com/",
"promotionDestinations": [
"LOCAL_INVENTORY_ADS"
],
}
"dataSource": "accounts/123/dataSources/1000000573361824"
}
Contoh 2. Promosi online
GET https://merchantapi.googleapis.com/promotions/v1beta/accounts/123/promotions/online~en~US~25_pct_off
{
"name": "accounts/123/promotions/online~en~US~25_pct_off",
"promotionId": "25_pct_off",
"contentLanguage": "en",
"targetCountry": "US",
"redemptionChannel": [
"ONLINE"
],
"attributes": {
"longTitle": "10% off on selected items",
"productApplicability": "SPECIFIC_PRODUCTS",
"offerType": "GENERIC_CODE",
"genericRedemptionCode": "WINTERGIFT",
"couponValueType": "PERCENT_OFF",
"promotionDisplayTimePeriod": {
"startTime": "2024-2-06T00:47:44Z",
"endTime": "2024-5-06T00:47:44Z"
},
"promotionEffectiveTimePeriod": {
"startTime": "2024-2-06T00:47:44Z",
"endTime": "2024-5-06T00:47:44Z"
},
"percentOff": 25,
"promotionDestinations": [
"FREE_LISTINGS"
],
"itemIdInclusion": [
"1499860100",
"1499860101",
"1499860102",
"1499860103",
"1499860104"
],
}
"dataSource": "accounts/{account}/dataSources/{dataSource}"
}
Menampilkan daftar promosi
Anda dapat menggunakan metode promotions.list untuk melihat semua promosi yang dibuat.
GET https://merchantapi.googleapis.com/promotions/v1beta/{parent=accounts/*}/promotions
Status promosi
Untuk melihat status promosi, Anda dapat melihat atribut promotionStatus
yang ditampilkan oleh
promotions.get
dan
promotions.list.
Untuk memahami proses persetujuan, lihat Proses persetujuan promosi.
Contoh status promosi
Contoh berikut menunjukkan perbedaan antara permintaan yang berhasil dan gagal.
Contoh 1. Isi respons berikut menunjukkan promosi online yang akan ditolak karena pemetaan produk tidak ada.
"promotionStatus": {
"destinationStatuses": [
{
"reportingContext": "FREE_LISTINGS",
"status": "REJECTED"
}
],
"itemLevelIssues": [
{
"code": "promotion_sku_unmapped",
"severity": "DISAPPROVED",
"resolution": "merchant_action",
"reportingContext": "FREE_LISTINGS",
"description": "Unmapped",
"detail": "This promotion couldn't be tested during review because it doesn't apply to any products that are currently in your Products feed",
"documentation": "https://support.google.com/merchants/answer/2906014",
"applicableCountries": [
"US"
]
},
{
"code": "promotion_sku_additional_requirements",
"severity": "DISAPPROVED",
"resolution": "merchant_action",
"reportingContext": "FREE_LISTINGS",
"description": "Promotion conditions not allowed",
"detail": "This promotion has additional requirements that are not allowed such as requiring customers to verify additional details like phone number or ID before showing the promotion details",
"documentation": "https://support.google.com/merchants/answer/2906014",
"applicableCountries": [
"US"
]
}
]
}
Contoh 2. Isi respons berikut menunjukkan promosi yang disetujui.
"promotionStatus": {
"destinationStatuses": [
{
"reportingContext": "FREE_LISTINGS",
"status": "PENDING"
},
{
"destination": "SHOPPING_ADS",
"status": "PENDING"
}
],
"itemLevelIssues": []
}
Contoh 3. Promosi aktif yang disetujui
"promotionStatus": {
"destinationStatuses": [
{
"reportingContext": "FREE_LISTINGS",
"status": "LIVE"
},
{
"destination": "SHOPPING_ADS",
"status": "LIVE"
} ],
"itemLevelIssues": []
}
Pelajari lebih lanjut
Untuk mengetahui detail selengkapnya, lihat Pusat Bantuan Promosi.
Untuk mempelajari cara bermigrasi dari Content API for Shopping, lihat Memigrasikan pengelolaan promosi.