竞争洞察报告可帮助您了解商品类别层面的竞争格局,并根据购物广告和自然搜索结果的展示次数,采取措施提高曝光度。如需了解特定商品和品牌的相关信息,请参阅畅销商品报告。
您的帐号必须符合最低资格要求,并且您必须确保您或任何第三方在使用竞争洞察数据时遵守 Merchant Center 条款及条件。
了解 Merchant API 支持哪些报告表格和字段。
竞争洞察数据
竞争洞察数据按国家/地区、Google 商品类别和流量来源进行分组。
您必须在 WHERE
子句中指定国家/地区和类别值,所有竞争性曝光度查询都必须进行指定。您可以更改 WHERE
子句中的值,针对日期、流量来源、国家/地区和类别自定义报告。
具有多个国家/地区和类别值的查询可能需要更长时间执行或超时。
查看曝光度相近的商家
您可以查询 CompetitiveVisibilityCompetitorView
,以查看展示次数与您差不多的商家。
下面提供了一个示例。如需发出请求,请将以下 Merchant Center 查询语言语句传递给 accounts.reports.search
方法:
SELECT
reportCountryCode,
reportcategoryId,
trafficSource,
domain,
isYourDomain,
rank,
adsOrganicRatio,
pageOverlapRate,
higherPositionRate,
relativeVisibility
FROM CompetitiveVisibilityCompetitorView
WHERE date BETWEEN '2023-06-02' AND '2023-06-27'
AND reportCountryCode = 'US'
AND reportCategoryId = 536
AND trafficSource = 'ADS'
ORDER BY rank
您可以更改 WHERE
子句中的值,针对其他日期、流量来源、国家/地区和类别自定义报告。
以下是上述查询的响应示例:
{
"results": [
{
"competitiveVisibilityCompetitorView": {
"reportCountryCode": "US",
"reportCategoryId": "536",
"trafficSource": "ADS",
"domain": "examplepetstore.com",
"isYourDomain": false,
"rank": "4",
"adsOrganicRatio": 8,
"pageOverlapRate": 0.19,
"higherPositionRate": 0.46,
"relativeVisibility": 0.5
}
},
{
"competitiveVisibilityCompetitorView": {
"reportCountryCode": "US",
"reportCategoryId": "536",
"trafficSource": "ADS",
"domain": "example.com",
"isYourDomain": true,
"rank": "5",
"adsOrganicRatio": 30,
"pageOverlapRate": 1,
"higherPositionRate": 0,
"relativeVisibility": 0
}
},
]
}
查看曝光度最高的商家
您可以查询 CompetitiveVisibilityTopMerchantView
以查看特定类别中哪些商家在 Google 上获得的展示次数最多,以及您的商家的对比情况。
下面提供了一个示例。如需发出请求,请将以下 Merchant Center 查询语言语句传递给 accounts.reports.search
方法:
SELECT
reportCountryCode,
reportCategoryId,
trafficSource,
domain,
isYourDomain,
rank,
adsOrganicRatio,
pageOverlapRate,
higher_position_rate
FROM CompetitiveVisibilityTopMerchantView
WHERE date BETWEEN '2022-08-01' AND '2022-09-01'
AND reportCountryCode = 'US'
AND reportCategoryId = 100
AND trafficSource = 'ORGANIC'
ORDER BY rank
以下是上述查询的响应示例:
{
"results": [
{
"competitiveVisibilityTopMerchantView": {
"reportCountryCode": "US",
"reportCategoryId": "100",
"trafficSource": "ORGANIC",
"domain": "examplepetstore.com",
"isYourDomain": false,
"rank": "1",
"adsOrganicRatio": 0.2,
"pageOverlapRate": 0.3,
"higherPositionRate": 0.45
}
},
{
"competitiveVisibilityTopMerchantView": {
"reportCountryCode": "US",
"reportCategoryId": "100",
"trafficSource": "ORGANIC",
"domain": "example.com",
"isYourDomain": false,
"rank": "2",
"adsOrganicRatio": 5,
"pageOverlapRate": 0.67,
"higherPositionRate": 0.89
}
},
]
}
将您的曝光度与类别基准进行比较
您可以查询 CompetitiveVisibilityBenchmarkView
,了解展示次数随时间变化的趋势,以及其他卖家的平均趋势。
下面提供了一个示例。如需发出请求,请将以下 Merchant Center 查询语言语句传递给 accounts.reports.search
方法:
SELECT
reportCountryCode,
reportCategoryId,
trafficSource,
date,
yourDomainVisibilityTrend,
categoryBenchmarkVisibilityTrend
FROM CompetitiveVisibilityBenchmarkView
WHERE date BETWEEN '2022-09-01' AND '2022-09-07'
AND reportCountryCode = 'US'
AND reportCategoryId = 100
AND trafficSource = 'ORGANIC'
ORDER BY date
以下是上述查询的响应示例:
{
"results": [
{
"competitiveVisibilityBenchmarkView": {
"date": {
"year": 2022,
"month": 9,
"day": 1
},
"reportCountryCode": "US",
"reportCategoryId": "100",
"trafficSource": "ORGANIC",
"yourDomainVisibilityTrend": 0,
"categoryBenchmarkVisibilityTrend": 0
}
},
{
"competitiveVisibilityBenchmarkView": {
"date": {
"year": 2022,
"month": 9,
"day": 2
},
"reportCountryCode": "US",
"reportCategoryId": "100",
"trafficSource": "ORGANIC",
"yourDomainVisibilityTrend": 0.3,
"categoryBenchmarkVisibilityTrend": -0.15
}
},
]
}