競爭曝光率報表可協助您瞭解產品類別層級的競爭情況,並根據購物廣告和自然產品資訊的曝光次數採取行動,以便提升曝光率。如需特定產品與品牌的相關資訊,請參閱暢銷商品報表。
你的帳戶必須符合基本資格規定,而且你必須確保自己或任何第三方使用競爭曝光率資料時,皆符合 Merchant Center 條款及細則。
查看 Merchant API 可用的報表資料表和欄位。
競爭曝光率資料
競爭曝光率資料會依國家/地區、Google 產品類別和流量來源分類。
您必須在所有競爭瀏覽權限查詢的 WHERE
子句中指定國家/地區和類別值。您可以變更 WHERE
子句中的值,自訂報表的日期、流量來源、國家/地區和類別報表。
使用多個國家/地區和類別值的查詢可能需要更長的執行時間或逾時時間。
查看曝光率相近的商家
您可以查詢 CompetitiveVisibilityCompetitorView
,查看與商家曝光次數相近的商家。
請看以下範例。如要提出要求,請將下列 Merchant Center 查詢語言陳述式傳遞至 accounts.reports.search
方法:
SELECT
reportCountryCode,
reportcategoryId,
trafficSource,
domain,
isYourDomain,
rank,
adsOrganicRatio,
pageOverlapRate,
higherPositionRate,
relativeVisibility
FROM CompetitiveVisibilityCompetitorView
WHERE date BETWEEN '2023-06-02' AND '2023-06-27'
AND reportCountryCode = 'US'
AND reportCategoryId = 536
AND trafficSource = 'ADS'
ORDER BY rank
您可以變更 WHERE
子句中的值,針對其他日期、流量來源、國家/地區和類別自訂報表。
以下是上述查詢的範例回應:
{
"results": [
{
"competitiveVisibilityCompetitorView": {
"reportCountryCode": "US",
"reportCategoryId": "536",
"trafficSource": "ADS",
"domain": "examplepetstore.com",
"isYourDomain": false,
"rank": "4",
"adsOrganicRatio": 8,
"pageOverlapRate": 0.19,
"higherPositionRate": 0.46,
"relativeVisibility": 0.5
}
},
{
"competitiveVisibilityCompetitorView": {
"reportCountryCode": "US",
"reportCategoryId": "536",
"trafficSource": "ADS",
"domain": "example.com",
"isYourDomain": true,
"rank": "5",
"adsOrganicRatio": 30,
"pageOverlapRate": 1,
"higherPositionRate": 0,
"relativeVisibility": 0
}
},
]
}
查看曝光率最高的商家
您可以查詢 CompetitiveVisibilityTopMerchantView
,查看哪些商家在特定類別 Google 上獲得最多曝光次數,以及您的業務比較結果。
請看以下範例。如要提出要求,請將下列 Merchant Center Query Language 陳述式傳遞至 accounts.reports.search
方法:
SELECT
reportCountryCode,
reportCategoryId,
trafficSource,
domain,
isYourDomain,
rank,
adsOrganicRatio,
pageOverlapRate,
higher_position_rate
FROM CompetitiveVisibilityTopMerchantView
WHERE date BETWEEN '2022-08-01' AND '2022-09-01'
AND reportCountryCode = 'US'
AND reportCategoryId = 100
AND trafficSource = 'ORGANIC'
ORDER BY rank
以下是上述查詢的範例回應:
{
"results": [
{
"competitiveVisibilityTopMerchantView": {
"reportCountryCode": "US",
"reportCategoryId": "100",
"trafficSource": "ORGANIC",
"domain": "examplepetstore.com",
"isYourDomain": false,
"rank": "1",
"adsOrganicRatio": 0.2,
"pageOverlapRate": 0.3,
"higherPositionRate": 0.45
}
},
{
"competitiveVisibilityTopMerchantView": {
"reportCountryCode": "US",
"reportCategoryId": "100",
"trafficSource": "ORGANIC",
"domain": "example.com",
"isYourDomain": false,
"rank": "2",
"adsOrganicRatio": 5,
"pageOverlapRate": 0.67,
"higherPositionRate": 0.89
}
},
]
}
比較貴商家曝光率與類別基準
您可以查詢「CompetitiveVisibilityBenchmarkView
」,查看長期曝光趨勢與其他賣方的平均趨勢數。
請看以下範例。如要提出要求,請將下列 Merchant Center 查詢語言陳述式傳遞至 accounts.reports.search
方法:
SELECT
reportCountryCode,
reportCategoryId,
trafficSource,
date,
yourDomainVisibilityTrend,
categoryBenchmarkVisibilityTrend
FROM CompetitiveVisibilityBenchmarkView
WHERE date BETWEEN '2022-09-01' AND '2022-09-07'
AND reportCountryCode = 'US'
AND reportCategoryId = 100
AND trafficSource = 'ORGANIC'
ORDER BY date
以下是上述查詢的範例回應:
{
"results": [
{
"competitiveVisibilityBenchmarkView": {
"date": {
"year": 2022,
"month": 9,
"day": 1
},
"reportCountryCode": "US",
"reportCategoryId": "100",
"trafficSource": "ORGANIC",
"yourDomainVisibilityTrend": 0,
"categoryBenchmarkVisibilityTrend": 0
}
},
{
"competitiveVisibilityBenchmarkView": {
"date": {
"year": 2022,
"month": 9,
"day": 2
},
"reportCountryCode": "US",
"reportCategoryId": "100",
"trafficSource": "ORGANIC",
"yourDomainVisibilityTrend": 0.3,
"categoryBenchmarkVisibilityTrend": -0.15
}
},
]
}