您可以使用市场洞察报告查看来自 Google 的零售数据，这些数据有助于您了解当前市场。这些数据包括畅销产品和品牌、有竞争力的价位、促销价建议，以及有关您所在行业的竞争格局的信息。
您的账号必须符合最低资格要求，并且您必须确保您或任何第三方在使用从您的 Merchant Center 账号中导出的市场洞察数据时遵守 Merchant Center 条款及条件。
确定畅销书
您可以使用畅销商品报告了解 Google 上当前畅销的商品和品牌，以及目前您的商品 Feed 中是否包含这些商品和品牌。
此热门程度数据按 Google 商品类别和国家/地区分组，可帮助您决定给哪些新的商品和品牌备货。它可以帮助您根据历史数据确定季节性趋势，并确定提高预算或出价可提高哪些商品和品牌。
产品
查询 BestSellersProductClusterView 以查看 Google 上的畅销商品。
您可以使用以下示例来查看畅销商品。如需发出请求，请将以下 Merchant Center 查询语言语句传递给 accounts.reports.search 方法：
SELECT
reportDate,
reportGranularity,
reportCountryCode,
reportCategoryId,
rank,
previousRank,
relativeDemand,
previousRelativeDemand,
relativeDemandChange,
title,
brand,
categoryL1,
categoryL2,
categoryL3,
variantGtins,
inventoryStatus,
brandInventoryStatus
FROM BestSellersProductClusterView
WHERE reportDate = '<var class="edit">2022-10-10</var>'
AND reportGranularity = '<var class="edit">WEEKLY</var>'
AND reportCountryCode = '<var class="edit">US</var>'
AND reportCategoryId = <var class="edit">166</var>
ORDER BY rank
您可以更改 WHERE 子句中的值，针对其他日期、粒度、国家/地区和类别自定义报告。
以下是上述查询的响应示例：
{
"results": [
{
"bestSellersProductClusterView": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"reportCountryCode": "US",
"reportCategoryId": "166",
"rank": "1",
"previousRank": "1",
"relativeDemand": "VERY_HIGH",
"previousRelativeDemand": "VERY_HIGH",
"relativeDemandChange": "FLAT",
"title": "Ugg Shoes Ugg Tasman",
"brand": "UGG",
"categoryL1": "Apparel & Accessories",
"categoryL2": "Shoes",
"categoryL3": "",
"variantGtins":
["00737872992873", "00737872992880", "00737872992866"],
"inventoryStatus": "NOT_IN_INVENTORY",
"brandInventoryStatus": "NOT_IN_INVENTORY"
}
},
{
"bestSellersProductClusterView": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"reportCountryCode": "US",
"reportCategoryId": "166",
"rank": "2",
"previousRank": "8",
"relativeDemand": "VERY_HIGH",
"previousRelativeDemand": "HIGH",
"relativeDemandChange": "RISER",
"title": "UGG Women's s Classic Mini",
"brand": "UGG",
"categoryL1": "Apparel & Accessories",
"categoryL2": "Shoes",
"categoryL3": "",
"variantGtins":
["00194715081314", "00194715081246", "00194715081321"],
"inventoryStatus": "NOT_IN_INVENTORY",
"brandInventoryStatus": "NOT_IN_INVENTORY"
}
},
{
"bestSellersProductClusterView": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"reportCountryCode": "US",
"reportCategoryId": "166",
"rank": "3",
"previousRank": "2",
"relativeDemand": "VERY_HIGH",
"previousRelativeDemand": "VERY_HIGH",
"relativeDemandChange": "FLAT",
"title": "Crocs Classic",
"brand": "Crocs",
"categoryL1": "Apparel & Accessories",
"categoryL2": "Shoes",
"categoryL3": "",
"variantGtins":
["00887350811209", "00191448903852", "00191448769090"],
"inventoryStatus": "NOT_IN_INVENTORY",
"brandInventoryStatus": "OUT_OF_STOCK"
}
}
]
}
品牌
查询 BestSellersBrandView 以查看 Google 上的畅销品牌。
您可以使用以下示例来查看畅销品牌。如需发出请求，请将以下 Merchant Center 查询语言语句传递给 accounts.reports.search 方法：
SELECT
reportDate,
reportGranularity,
reportCountryCode,
reportCategoryId,
rank,
previousRank,
relativeDemand,
previousRelativeDemand,
relativeDemandChange,
brand
FROM BestSellersBrandView
WHERE reportDate = '<var class="edit">2022-10-10</var>'
AND reportGranularity = '<var class="edit">WEEKLY</var>'
AND reportCountryCode = '<var class="edit">US</var>'
AND reportCategoryId = <var class="edit">166</var>
ORDER BY rank
您可以更改 WHERE 子句中的值，针对其他日期、粒度、国家/地区和类别自定义报告。
以下是上述查询的响应示例：
{
"results": [
{
"bestSellersBrandView": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"reportCountryCode": "US",
"reportCategoryId": "166",
"rank": "1",
"previousRank": "1",
"relativeDemand": "VERY_HIGH",
"previousRelativeDemand": "VERY_HIGH",
"relativeDemandChange": "FLAT",
"brand": "Nike"
}
},
{
"bestSellersBrandView": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"reportCountryCode": "US",
"reportCategoryId": "166",
"rank": "2",
"previousRank": "2",
"relativeDemand": "HIGH",
"previousRelativeDemand": "HIGH",
"relativeDemandChange": "FLAT",
"brand": "SHEIN"
}
},
{
"bestSellersBrandView": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"reportCountryCode": "US",
"reportCategoryId": "166",
"rank": "3",
"previousRank": "4",
"relativeDemand": "HIGH",
"previousRelativeDemand": "HIGH",
"relativeDemandChange": "FLAT",
"brand": "adidas"
}
}
]
}
设置有竞争力的价格
您可以使用价格竞争力报告了解您销售的商品在其他零售商那里是如何定价的。
如需查看如何根据产品的预测性能为其定价的建议，请参阅改进价格。
查询 PriceCompetitivenessProductView，了解您销售的商品在其他零售商那里是如何定价的。
以下示例可用于查看价格竞争力数据。如需发出请求，请将以下 Merchant Center 查询语言语句传递给 accounts.reports.search 方法：
SELECT
id,
title,
brand,
price,
reportCountryCode,
benchmarkPrice
FROM PriceCompetitivenessProductView
以下是上述查询的响应示例：
{
"results": [
{
"priceCompetitivenessProductView": {
"id": "en~US~12345",
"title": "UGG Women's s Classic Mini",
"brand": "UGG",
"price" {
"amountMicros": "124990000",
"currencyCode": "USD"
},
"reportCountryCode": "US",
"benchmarkPrice" {
"amountMicros": "119922291",
"currencyCode": "USD"
}
}
},
{
"priceCompetitivenessProductView": {
"id": "en~US~12346",
"title": "Nike React Infinity Run Flyknit 2",
"brand": "Nike",
"price" {
"amountMicros": "119990000",
"currencyCode": "USD"
},
"reportCountryCode": "US",
"benchmarkPrice" {
"amountMicros": "173436840",
"currencyCode": "USD"
}
}
},
{
"priceCompetitivenessProductView": {
"id": "en~US~12347",
"title": "New Balance 327 White Trainers",
"brand": "New Balance",
"price" {
"amountMicros": "84990000",
"currencyCode": "USD"
},
"reportCountryCode": "US",
"benchmarkPrice" {
"amountMicros": "85459050",
"currencyCode": "USD"
}
}
}
]
}