您可以使用「市場洞察」報表查看 Google 提供的零售資料,瞭解目前市場狀況。這項資料包括暢銷產品和品牌、競爭價格點、特價建議,以及產業競爭環境的相關資訊。
你的帳戶必須符合基本資格規定,而且你必須確定,你或任何第三方以符合《Merchant Center 條款及細則》的方式,使用從你 Merchant Center 帳戶匯出的「市場洞察」資料。
找出暢銷商品
你可以使用暢銷商品報表,查看 Google 目前最暢銷的產品和品牌,以及產品動態饋給目前是否含有這些項目。
這項熱銷度資料是以 Google 產品類別和國家/地區做為分類依據,有助於決定哪些新產品與品牌需要進貨。您可以透過歷來資料判斷季節性趨勢,並瞭解廣告預算或出價增加對哪些產品和品牌有利。
產品
查詢 best_sellers_product_cluster_view
,即可查看 Google 上的暢銷產品。
以下是可用來查看暢銷產品的範例。如要提出要求,請將下列 Merchant Center Query Language 陳述式傳遞至 accounts.reports.search
方法:
SELECT
report_date,
report_granularity,
report_country_code,
report_category_id,
rank,
previous_rank,
relative_demand,
previous_relative_demand,
relative_demand_change,
title,
brand,
category_l1,
category_l2,
category_l3,
variant_gtins,
inventory_status,
brand_inventory_status
FROM best_sellers_product_cluster_view
WHERE report_date = '<var class="edit">2022-10-10</var>'
AND report_granularity = '<var class="edit">WEEKLY</var>'
AND report_country_code = '<var class="edit">US</var>'
AND report_category_id = <var class="edit">166</var>
ORDER BY rank
您可以變更 WHERE
子句中的值,為其他日期、精細程度、國家/地區和類別自訂報表。
以下是上述查詢的回應範例:
{
"results": [
{
"bestSellersProductClusterView": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"reportCountryCode": "US",
"reportCategoryId": "166",
"rank": "1",
"previousRank": "1",
"relativeDemand": "VERY_HIGH",
"previousRelativeDemand": "VERY_HIGH",
"relativeDemandChange": "FLAT",
"title": "Ugg Shoes Ugg Tasman",
"brand": "UGG",
"categoryL1": "Apparel & Accessories",
"categoryL2": "Shoes",
"categoryL3": "",
"variantGtins":
["00737872992873", "00737872992880", "00737872992866"],
"inventoryStatus": "NOT_IN_INVENTORY",
"brandInventoryStatus": "NOT_IN_INVENTORY"
}
},
{
"bestSellersProductClusterView": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"reportCountryCode": "US",
"reportCategoryId": "166",
"rank": "2",
"previousRank": "8",
"relativeDemand": "VERY_HIGH",
"previousRelativeDemand": "HIGH",
"relativeDemandChange": "RISER",
"title": "UGG Women's s Classic Mini",
"brand": "UGG",
"categoryL1": "Apparel & Accessories",
"categoryL2": "Shoes",
"categoryL3": "",
"variantGtins":
["00194715081314", "00194715081246", "00194715081321"],
"inventoryStatus": "NOT_IN_INVENTORY",
"brandInventoryStatus": "NOT_IN_INVENTORY"
}
},
{
"bestSellersProductClusterView": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"reportCountryCode": "US",
"reportCategoryId": "166",
"rank": "3",
"previousRank": "2",
"relativeDemand": "VERY_HIGH",
"previousRelativeDemand": "VERY_HIGH",
"relativeDemandChange": "FLAT",
"title": "Crocs Classic",
"brand": "Crocs",
"categoryL1": "Apparel & Accessories",
"categoryL2": "Shoes",
"categoryL3": "",
"variantGtins":
["00887350811209", "00191448903852", "00191448769090"],
"inventoryStatus": "NOT_IN_INVENTORY",
"brandInventoryStatus": "OUT_OF_STOCK"
}
}
]
}
品牌
查詢 best_sellers_brand_view
,即可查看 Google 上的暢銷品牌。
以下提供範例,供你查看暢銷品牌。如要提出要求,請將下列 Merchant Center Query Language 陳述式傳遞至 accounts.reports.search
方法:
SELECT
report_date,
report_granularity,
report_country_code,
report_category_id,
rank,
previous_rank,
relative_demand,
previous_relative_demand,
relative_demand_change,
brand
FROM best_sellers_brand_view
WHERE report_date = '<var class="edit">2022-10-10</var>'
AND report_granularity = '<var class="edit">WEEKLY</var>'
AND report_country_code = '<var class="edit">US</var>'
AND report_category_id = <var class="edit">166</var>
ORDER BY rank
您可以變更 WHERE
子句中的值,為其他日期、精細程度、國家/地區和類別自訂報表。
以下是上述查詢的回應範例:
{
"results": [
{
"bestSellersBrandView": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"reportCountryCode": "US",
"reportCategoryId": "166",
"rank": "1",
"previousRank": "1",
"relativeDemand": "VERY_HIGH",
"previousRelativeDemand": "VERY_HIGH",
"relativeDemandChange": "FLAT",
"brand": "Nike"
}
},
{
"bestSellersBrandView": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"reportCountryCode": "US",
"reportCategoryId": "166",
"rank": "2",
"previousRank": "2",
"relativeDemand": "HIGH",
"previousRelativeDemand": "HIGH",
"relativeDemandChange": "FLAT",
"brand": "SHEIN"
}
},
{
"bestSellersBrandView": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"reportCountryCode": "US",
"reportCategoryId": "166",
"rank": "3",
"previousRank": "4",
"relativeDemand": "HIGH",
"previousRelativeDemand": "HIGH",
"relativeDemandChange": "FLAT",
"brand": "adidas"
}
}
]
}
設定具競爭力的價格
你可以使用價格競爭力報表,瞭解其他零售商的同款產品定價。
如要查看如何根據產品預估成效來設定價格的建議,請參閱「改善價格」。
查詢 price_competitiveness_product_view
,瞭解其他零售商的同款產品定價。
以下是可用來查看價格競爭力資料的範例。如要提出要求,請將下列 Merchant Center Query Language 陳述式傳遞至 accounts.reports.search
方法:
SELECT
id,
title,
brand,
price,
report_country_code,
benchmark_price
FROM price_competitiveness_product_view
以下是上述查詢的回應範例:
{
"results": [
{
"priceCompetitivenessProductView": {
"id": "en~US~12345",
"title": "UGG Women's s Classic Mini",
"brand": "UGG",
"price" {
"amountMicros": "124990000",
"currencyCode": "USD"
},
"reportCountryCode": "US",
"benchmarkPrice" {
"amountMicros": "119922291",
"currencyCode": "USD"
}
}
},
{
"priceCompetitivenessProductView": {
"id": "en~US~12346",
"title": "Nike React Infinity Run Flyknit 2",
"brand": "Nike",
"price" {
"amountMicros": "119990000",
"currencyCode": "USD"
},
"reportCountryCode": "US",
"benchmarkPrice" {
"amountMicros": "173436840",
"currencyCode": "USD"
}
}
},
{
"priceCompetitivenessProductView": {
"id": "en~US~12347",
"title": "New Balance 327 White Trainers",
"brand": "New Balance",
"price" {
"amountMicros": "84990000",
"currencyCode": "USD"
},
"reportCountryCode": "US",
"benchmarkPrice" {
"amountMicros": "85459050",
"currencyCode": "USD"
}
}
}
]
}