您可以使用市場洞察 查看 Google 提供的零售資料，幫助你掌握目前 市場。這項資料包括暢銷產品和品牌，以及具有競爭力的價格 點數、特價建議，以及競爭情況相關資訊 和所屬產業的關聯
你的帳戶必須符合基本資格規定，而且你必須確定，你或任何第三方使用從 Merchant Center 帳戶匯出的「市場洞察」資料時，皆符合《Merchant Center 條款及細則》。
找出暢銷商品
你可以使用暢銷商品 報表，即可查看 Google 上的暢銷產品和品牌，以及你目前是否 或放進產品動態饋給
這項熱銷程度資料是以 Google 產品類別和國家/地區為分類依據 可決定要進貨哪些新產品和品牌這可以幫助您 依據歷來資料找出季節性趨勢，並找出產品和 增加預算或出價對品牌而言最有利的做法。
產品
查詢
BestSellersProductClusterView敬上
查看 Google 上的暢銷產品。
你可以使用以下範例查看暢銷產品。如要提出要求，
傳遞下列 Merchant Center 查詢
Language 陳述式
accounts.reports.search敬上
方法：
SELECT
reportDate,
reportGranularity,
reportCountryCode,
reportCategoryId,
rank,
previousRank,
relativeDemand,
previousRelativeDemand,
relativeDemandChange,
title,
brand,
categoryL1,
categoryL2,
categoryL3,
variantGtins,
inventoryStatus,
brandInventoryStatus
FROM BestSellersProductClusterView
WHERE reportDate = '<var class="edit">2022-10-10</var>'
AND reportGranularity = '<var class="edit">WEEKLY</var>'
AND reportCountryCode = '<var class="edit">US</var>'
AND reportCategoryId = <var class="edit">166</var>
ORDER BY rank
您可以變更 WHERE 子句中的值來自訂報表
其他日期、精細程度、國家/地區
類別。
以下是前述查詢的回應範例：
{
"results": [
{
"bestSellersProductClusterView": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"reportCountryCode": "US",
"reportCategoryId": "166",
"rank": "1",
"previousRank": "1",
"relativeDemand": "VERY_HIGH",
"previousRelativeDemand": "VERY_HIGH",
"relativeDemandChange": "FLAT",
"title": "Ugg Shoes Ugg Tasman",
"brand": "UGG",
"categoryL1": "Apparel & Accessories",
"categoryL2": "Shoes",
"categoryL3": "",
"variantGtins":
["00737872992873", "00737872992880", "00737872992866"],
"inventoryStatus": "NOT_IN_INVENTORY",
"brandInventoryStatus": "NOT_IN_INVENTORY"
}
},
{
"bestSellersProductClusterView": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"reportCountryCode": "US",
"reportCategoryId": "166",
"rank": "2",
"previousRank": "8",
"relativeDemand": "VERY_HIGH",
"previousRelativeDemand": "HIGH",
"relativeDemandChange": "RISER",
"title": "UGG Women's s Classic Mini",
"brand": "UGG",
"categoryL1": "Apparel & Accessories",
"categoryL2": "Shoes",
"categoryL3": "",
"variantGtins":
["00194715081314", "00194715081246", "00194715081321"],
"inventoryStatus": "NOT_IN_INVENTORY",
"brandInventoryStatus": "NOT_IN_INVENTORY"
}
},
{
"bestSellersProductClusterView": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"reportCountryCode": "US",
"reportCategoryId": "166",
"rank": "3",
"previousRank": "2",
"relativeDemand": "VERY_HIGH",
"previousRelativeDemand": "VERY_HIGH",
"relativeDemandChange": "FLAT",
"title": "Crocs Classic",
"brand": "Crocs",
"categoryL1": "Apparel & Accessories",
"categoryL2": "Shoes",
"categoryL3": "",
"variantGtins":
["00887350811209", "00191448903852", "00191448769090"],
"inventoryStatus": "NOT_IN_INVENTORY",
"brandInventoryStatus": "OUT_OF_STOCK"
}
}
]
}
品牌
查詢
BestSellersBrandView敬上
瀏覽 Google 上的暢銷品牌。
你可以使用這個範例查看暢銷品牌。如要提出要求，
傳遞下列 Merchant Center 查詢
Language 陳述式
accounts.reports.search敬上
方法：
SELECT
reportDate,
reportGranularity,
reportCountryCode,
reportCategoryId,
rank,
previousRank,
relativeDemand,
previousRelativeDemand,
relativeDemandChange,
brand
FROM BestSellersBrandView
WHERE reportDate = '<var class="edit">2022-10-10</var>'
AND reportGranularity = '<var class="edit">WEEKLY</var>'
AND reportCountryCode = '<var class="edit">US</var>'
AND reportCategoryId = <var class="edit">166</var>
ORDER BY rank
您可以變更 WHERE 子句中的值來自訂報表
其他日期、精細程度、國家/地區
類別。
以下是前述查詢的回應範例：
{
"results": [
{
"bestSellersBrandView": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"reportCountryCode": "US",
"reportCategoryId": "166",
"rank": "1",
"previousRank": "1",
"relativeDemand": "VERY_HIGH",
"previousRelativeDemand": "VERY_HIGH",
"relativeDemandChange": "FLAT",
"brand": "Nike"
}
},
{
"bestSellersBrandView": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"reportCountryCode": "US",
"reportCategoryId": "166",
"rank": "2",
"previousRank": "2",
"relativeDemand": "HIGH",
"previousRelativeDemand": "HIGH",
"relativeDemandChange": "FLAT",
"brand": "SHEIN"
}
},
{
"bestSellersBrandView": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"reportCountryCode": "US",
"reportCategoryId": "166",
"rank": "3",
"previousRank": "4",
"relativeDemand": "HIGH",
"previousRelativeDemand": "HIGH",
"relativeDemandChange": "FLAT",
"brand": "adidas"
}
}
]
}
價格具競爭力
您可以使用價格 競爭力報表來瞭解 您銷售相同產品的其他零售商訂定的價格為何。
根據預測值提供自家產品定價的建議 請參閱改善 價格。
查詢
PriceCompetitivenessProductView敬上
瞭解其他零售商與你銷售的同款產品定價。
你可以透過以下範例查看價格競爭力資料。為了讓
請求時，請傳送下列 Merchant Center 查詢
Language 陳述式
accounts.reports.search敬上
方法：
SELECT
id,
title,
brand,
price,
reportCountryCode,
benchmarkPrice
FROM PriceCompetitivenessProductView
以下是前述查詢的回應範例：
{
"results": [
{
"priceCompetitivenessProductView": {
"id": "en~US~12345",
"title": "UGG Women's s Classic Mini",
"brand": "UGG",
"price" {
"amountMicros": "124990000",
"currencyCode": "USD"
},
"reportCountryCode": "US",
"benchmarkPrice" {
"amountMicros": "119922291",
"currencyCode": "USD"
}
}
},
{
"priceCompetitivenessProductView": {
"id": "en~US~12346",
"title": "Nike React Infinity Run Flyknit 2",
"brand": "Nike",
"price" {
"amountMicros": "119990000",
"currencyCode": "USD"
},
"reportCountryCode": "US",
"benchmarkPrice" {
"amountMicros": "173436840",
"currencyCode": "USD"
}
}
},
{
"priceCompetitivenessProductView": {
"id": "en~US~12347",
"title": "New Balance 327 White Trainers",
"brand": "New Balance",
"price" {
"amountMicros": "84990000",
"currencyCode": "USD"
},
"reportCountryCode": "US",
"benchmarkPrice" {
"amountMicros": "85459050",
"currencyCode": "USD"
}
}
}
]
}