Latest updates

Get the latest announcements on new features, bug fixes, and release updates.

July 2025

July 2025

What's new:

  • Merchant API (v1) - The official successor of the Content API for Shopping is now generally available.

    This means that going forward, there will only be v1alpha and v1 sub-APIs within Merchant API, with most v1beta versions graduating to v1. Stay tuned for more information.

  • New resources are available.

    • Image resource in Product Studio API (alpha) leverages genAI to generate new product backgrounds, remove image background, and upscale image resolution.
    • Checkout on Merchant in Accounts API provides the ability to create, update, delete, and get your checkout settings.
    • Online Return Policy in Accounts API has been migrated, with user functionality remaining unchanged. Small technical improvements, such as outdated fields and renaming existing fields have been removed for consistency.
    • AccountIdAlias in the AccountRelationship resource in Accounts API uses a user-defined alias instead of your internal ID (account ID). This makes it easier to manage complex account structures, such as use of user-defined alias for your marketplace instead of your internal ID.

  • Access to Merchant API is now available for Apps Script users.

  • A new AggregateProductStatuses method is now available in the Issue resolution API to query amalgamated statistics about product statuses.

What's changed:

  • Ability to create standalone accounts for storebuilders and CSSs. Previously merchant accounts were created under a single Multi-Client Account (MCA).

  • Click potential rankings in the productView table under the Reporting sub-API. Now, ranking of products based on clickPotential is normalized to values between 1 and 1000. Products with low clickPotentialRank still have the highest click potential among the merchant's products that fulfill the search query conditions.

What's coming:

  • Access through Model Context Protocol (MCP) server (v1alpha).

May 2025

May 2025

What's new:

  • We launched two new sub-APIs.
    • Order tracking supports business order tracking history to provide precise and accurate shipping estimates to customers. Its signals also enable enhanced listings with free and fast shipping.
    • Issue resolution provides access to diagnostic content and support actions in the same way as it's available in the Merchant Center UI.
  • New resources are available in the Accounts sub-API.
    • OmnichannelSettings manages the account configuration for omnichannel serving, such as Free Local Listings (FLL) and Local Inventory Ads (LIA).
    • LfpProviders connects to Local Feeds Partnership (LFP) partners for inventory data.
    • GbpAccounts connects to Google Business Profile account for local store data.
    • OnlineReturnPolicy provides the ability to create, delete and update your online policies.
  • A new method is available in the Products sub-API.
    • ProductsUpdate lets you update individual products without the need to provide all the fields required for ProductInput.

What's changed:

  • The maximum pageSize increased from 250 to 1000 rows per API call.
  • A delay that existed for product insertion, promotions, product reviews, and merchant reviews after DataSources creation is fixed.

What's coming:

  • Deprecation and future removal of the channel field for DataSources and products.
  • Launch of an updated definition for clickPotentialRank in the productView table under the Reporting sub-API:
    • Ranking of products based on clickPotential is normalized to values between 1 and 1000.
    • Products with low clickPotentialRank still have the highest click potential among the merchant's products that fulfill the search query conditions. This is a non-breaking change that might be launched on July 1, 2025.
  • The AccountIdAlias in the AccountRelationship resource, makes it possible to better manage complex account structures. For example, marketplaces use a user-defined alias instead of the merchant's internal ID, such as account ID.

April 2025

April 2025

What's new:

What's changed:

  • We now support destinations, known as marketing methods in Merchant Center for the DataSources sub-API.
  • We made multiple adjustments to the resource and recommend to review the Accounts release notes for more details.
  • The fields taxes and tax_category in the Products sub-API are deprecated in line with the deprecation of accounttax in the Content API.

What's coming:

  • We've taken your feedback into consideration and are working on several areas to improve API developer documentation.
  • Stay tuned and check back in more frequently, and feel free to give us more feedback.
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