Native Videoanzeigen
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Vorbereitung
GADMediaContent
Native Anzeigen bieten Zugriff auf eine GADMediaContent
-Klasse, mit der Informationen zu Medieninhalten abgerufen werden können, die ein Video oder ein Bild sein können. Außerdem wird sie verwendet, um die Wiedergabe von Videoanzeigen zu steuern und auf Wiedergabeereignisse zu warten. Über die .mediaContent
-Property der Anzeige können Sie auf das Media-Inhaltsobjekt zugreifen.
Das Objekt GADMediaContent
enthält Informationen wie das Seitenverhältnis und die Dauer des Videos. Im folgenden Snippet sehen Sie, wie Sie das Seitenverhältnis und die Dauer einer nativen Anzeige abrufen.
Swift
if myNativeAd.mediaContent.hasVideoContent {
let mediaAspectRatio = CGFloat(myNativeAd.mediaContent.aspectRatio)
let duration = myNativeAd.mediaContent.duration
}
Objective-C
if(myNativeAd.mediaContent.hasVideoContent) {
CGFloat mediaAspectRatio = myNativeAd.mediaContent.aspectRatio;
NSTimeInterval duration = myNativeAd.mediaContent.duration;
}
GADVideoController
Das GADMediaContent
-Objekt enthält einen Verweis auf ein GADVideoController
-Objekt. Mit dem GADVideoController
-Objekt können Publisher auf Videoereignisse reagieren.
Anzeigen, die über Werbebuchungen ausgeliefert werden, können auch mit dem GADVideoController
gesteuert werden.
Dieses GADVideoController
-Objekt kann durch Aufrufen von GADMediaContent.videoController
abgerufen werden.
Callbacks für Videoereignisse
Wenn Sie bestimmte Videoereignisse verarbeiten möchten, müssen Sie eine Klasse schreiben, die das GADVideoControllerDelegate
-Protokoll implementiert. Die Methoden des Protokolls sind alle optional.
Das folgende Beispiel zeigt, wie das Delegatenprotokoll implementiert wird:
Swift
class ViewController: NativeAdLoaderDelegate, VideoControllerDelegate {
private var adLoader: AdLoader?
func viewDidLoad() {
super.viewDidLoad()
let videoOptions = VideoOptions()
videoOptions.customControlsRequested = true
adLoader = AdLoader(
adUnitID: "ca-app-pub-3940256099942544/3986624511",
rootViewController: self,
adTypes: [.native],
options: [videoOptions])
adLoader?.delegate = self
adLoader?.load(AdManagerRequest())
}
func adLoader(
_ adLoader: AdLoader?,
didReceive nativeAd: NativeAd?
) {
// Set the videoController's delegate to be notified of video events.
nativeAd?.mediaContent.videoController.delegate = self
}
// VideoControllerDelegate methods
func videoControllerDidPlayVideo(_ videoController: VideoController) {
// Implement this method to receive a notification when the video controller
// begins playing the ad.
}
func videoControllerDidPauseVideo(_ videoController: VideoController) {
// Implement this method to receive a notification when the video controller
// pauses the ad.
}
func videoControllerDidEndVideoPlayback(_ videoController: VideoController) {
// Implement this method to receive a notification when the video controller
// stops playing the ad.
}
func videoControllerDidMuteVideo(_ videoController: VideoController) {
// Implement this method to receive a notification when the video controller
// mutes the ad.
}
func videoControllerDidUnmuteVideo(_ videoController: VideoController) {
// Implement this method to receive a notification when the video controller
// unmutes the ad.
}
}
Objective-C
@interface ViewController () <GADNativeAdLoaderDelegate,
GADVideoControllerDelegate>
@property(nonatomic, strong) GADAdLoader *adLoader;
@end
@implementation ViewController
- (void)viewDidLoad {
[super viewDidLoad];
GADVideoOptions *videoOptions = [[GADVideoOptions alloc] init];
videoOptions.customControlsRequested = YES;
self.adLoader =
[[GADAdLoader alloc] initWithAdUnitID:@"ca-app-pub-3940256099942544/3986624511"
rootViewController:self
adTypes:@[ GADAdLoaderAdTypeNative ]
options:@[ videoOptions ]];
self.adLoader.delegate = self;
[self.adLoader loadRequest:[GAMRequest request]];
}
- (void)adLoader:(GADAdLoader *)adLoader
didReceiveNativeAd:(GADNativeAd *)nativeAd {
// Set the videoController's delegate to be notified of video events.
nativeAd.mediaContent.videoController.delegate = self;
}
// GADVideoControllerDelegate methods
- (void)videoControllerDidPlayVideo:(nonnull GADVideoController *)videoController {
// Implement this method to receive a notification when the video controller
// begins playing the ad.
}
- (void)videoControllerDidPauseVideo:(nonnull GADVideoController *)videoController {
// Implement this method to receive a notification when the video controller
// pauses the ad.
}
- (void)videoControllerDidEndVideoPlayback:(nonnull GADVideoController *)videoController {
// Implement this method to receive a notification when the video controller
// stops playing the ad.
}
- (void)videoControllerDidMuteVideo:(nonnull GADVideoController *)videoController {
// Implement this method to receive a notification when the video controller
// mutes the ad.
}
- (void)videoControllerDidUnmuteVideo:(nonnull GADVideoController *)videoController {
// Implement this method to receive a notification when the video controller
// unmutes the ad.
}
@end
Weitere Informationen zum Rendern nativer Anzeigen finden Sie in den Richtlinien für native Anzeigen.
Sofern nicht anders angegeben, sind die Inhalte dieser Seite unter der Creative Commons Attribution 4.0 License und Codebeispiele unter der Apache 2.0 License lizenziert. Weitere Informationen finden Sie in den Websiterichtlinien von Google Developers. Java ist eine eingetragene Marke von Oracle und/oder seinen Partnern.
Zuletzt aktualisiert: 2025-08-27 (UTC).
[null,null,["Zuletzt aktualisiert: 2025-08-27 (UTC)."],[[["\u003cp\u003eNative ads provide a \u003ccode\u003eGADMediaContent\u003c/code\u003e object for accessing and controlling video or image content, including playback and information like aspect ratio and duration.\u003c/p\u003e\n"],["\u003cp\u003eThe \u003ccode\u003eGADVideoController\u003c/code\u003e, accessible via \u003ccode\u003eGADMediaContent\u003c/code\u003e, allows publishers to manage video ad playback and respond to events like play, pause, and mute.\u003c/p\u003e\n"],["\u003cp\u003eTo receive video event notifications, implement the \u003ccode\u003eGADVideoControllerDelegate\u003c/code\u003e protocol in your class and set the \u003ccode\u003evideoController\u003c/code\u003e's delegate.\u003c/p\u003e\n"],["\u003cp\u003eThe \u003ccode\u003eGADVideoControllerDelegate\u003c/code\u003e protocol includes optional methods like \u003ccode\u003evideoControllerDidPlayVideo\u003c/code\u003e and \u003ccode\u003evideoControllerDidPauseVideo\u003c/code\u003e for handling various video events.\u003c/p\u003e\n"],["\u003cp\u003ePublishers should adhere to the Native ads policies and guidelines for proper ad rendering.\u003c/p\u003e\n"]]],["Native ads use `GADMediaContent` to access media information, like aspect ratio and video duration. `GADVideoController`, accessible via `GADMediaContent`, allows publishers to respond to video events, including play, pause, mute, and unmute. To handle these events, implement the `GADVideoControllerDelegate` protocol, setting the video controller's delegate in the `adLoader`'s `didReceiveNativeAd` method. This method allows you to define actions for when a video starts, pauses, ends, or changes its mute state.\n"],null,["# Native video ads\n\nSelect platform: [Android](/ad-manager/mobile-ads-sdk/android/native/video-ads \"View this page for the Android platform docs.\") [iOS](/ad-manager/mobile-ads-sdk/ios/native/video-ads \"View this page for the iOS platform docs.\")\n\n\u003cbr /\u003e\n\nPrerequisites\n-------------\n\n- Integrate the [Native ad format](/ad-manager/mobile-ads-sdk/ios/native).\n\nGADMediaContent\n---------------\n\nNative ads provide access to a `GADMediaContent` class that is used to get\ninformation about media content which could be a video or an image. It is also\nused to control the video ad playback listen for playback events. You can access\nthe media content object via the `.mediaContent` property on the ad.\n\nThe\n[`GADMediaContent`](/ad-manager/mobile-ads-sdk/ios/api/reference/Classes/GADMediaContent)\nobject contains information such as the aspect ratio and duration of video. The\nsnippet below shows how to get the aspect ratio and duration of a native ad. \n\n### Swift\n\n```swift\nif myNativeAd.mediaContent.hasVideoContent {\n let mediaAspectRatio = CGFloat(myNativeAd.mediaContent.aspectRatio)\n let duration = myNativeAd.mediaContent.duration\n}\n```\n\n### Objective-C\n\n```objective-c\nif(myNativeAd.mediaContent.hasVideoContent) {\n CGFloat mediaAspectRatio = myNativeAd.mediaContent.aspectRatio;\n NSTimeInterval duration = myNativeAd.mediaContent.duration;\n}\n```\n\nGADVideoController\n------------------\n\nThe `GADMediaContent` object has a reference to a\n[`GADVideoController`](/ad-manager/mobile-ads-sdk/ios/api/reference/Classes/GADVideoController)\nobject. The `GADVideoController` object allows publishers to respond to video\nevents.\n\nAds served through [line items](//support.google.com/admanager/answer/82236) can\nalso be controlled with the `GADVideoController`.\n\nThis `GADVideoController` object can be obtained by calling\n[`GADMediaContent.videoController`](/ad-manager/mobile-ads-sdk/ios/api/reference/Classes/GADMediaContent#videocontroller).\n\nCallbacks for video events\n--------------------------\n\nTo handle specific video events you need to write a class that implements the\n[`GADVideoControllerDelegate`](/ad-manager/mobile-ads-sdk/ios/api/reference/Protocols/GADVideoControllerDelegate)\nprotocol. The methods of the protocol are all optional.\n\nThe following example shows how to implement the delegate protocol: \n\n### Swift\n\n```swift\nclass ViewController: NativeAdLoaderDelegate, VideoControllerDelegate {\n private var adLoader: AdLoader?\n\n func viewDidLoad() {\n super.viewDidLoad()\n\n let videoOptions = VideoOptions()\n videoOptions.customControlsRequested = true\n adLoader = AdLoader(\n adUnitID: \"ca-app-pub-3940256099942544/3986624511\",\n rootViewController: self,\n adTypes: [.native],\n options: [videoOptions])\n adLoader?.delegate = self\n adLoader?.load(AdManagerRequest())\n\n }\n\n func adLoader(\n _ adLoader: AdLoader?,\n didReceive nativeAd: NativeAd?\n ) {\n // Set the videoController's delegate to be notified of video events.\n nativeAd?.mediaContent.videoController.delegate = self\n }\n\n // VideoControllerDelegate methods\n func videoControllerDidPlayVideo(_ videoController: VideoController) {\n // Implement this method to receive a notification when the video controller\n // begins playing the ad.\n }\n\n func videoControllerDidPauseVideo(_ videoController: VideoController) {\n // Implement this method to receive a notification when the video controller\n // pauses the ad.\n }\n\n func videoControllerDidEndVideoPlayback(_ videoController: VideoController) {\n // Implement this method to receive a notification when the video controller\n // stops playing the ad.\n }\n\n func videoControllerDidMuteVideo(_ videoController: VideoController) {\n // Implement this method to receive a notification when the video controller\n // mutes the ad.\n }\n\n func videoControllerDidUnmuteVideo(_ videoController: VideoController) {\n // Implement this method to receive a notification when the video controller\n // unmutes the ad.\n }\n}\n```\n\n### Objective-C\n\n```objective-c\n@interface ViewController () \u003cGADNativeAdLoaderDelegate,\n GADVideoControllerDelegate\u003e\n@property(nonatomic, strong) GADAdLoader *adLoader;\n\n@end\n\n@implementation ViewController\n- (void)viewDidLoad {\n [super viewDidLoad];\n\n GADVideoOptions *videoOptions = [[GADVideoOptions alloc] init];\n videoOptions.customControlsRequested = YES;\n self.adLoader =\n [[GADAdLoader alloc] initWithAdUnitID:@\"ca-app-pub-3940256099942544/3986624511\"\n rootViewController:self\n adTypes:@[ GADAdLoaderAdTypeNative ]\n options:@[ videoOptions ]];\n self.adLoader.delegate = self;\n [self.adLoader loadRequest:[GAMRequest request]];\n\n}\n\n- (void)adLoader:(GADAdLoader *)adLoader\n didReceiveNativeAd:(GADNativeAd *)nativeAd {\n // Set the videoController's delegate to be notified of video events.\n nativeAd.mediaContent.videoController.delegate = self;\n}\n\n// GADVideoControllerDelegate methods\n- (void)videoControllerDidPlayVideo:(nonnull GADVideoController *)videoController {\n // Implement this method to receive a notification when the video controller\n // begins playing the ad.\n}\n\n- (void)videoControllerDidPauseVideo:(nonnull GADVideoController *)videoController {\n // Implement this method to receive a notification when the video controller\n // pauses the ad.\n}\n\n- (void)videoControllerDidEndVideoPlayback:(nonnull GADVideoController *)videoController {\n // Implement this method to receive a notification when the video controller\n // stops playing the ad.\n}\n\n- (void)videoControllerDidMuteVideo:(nonnull GADVideoController *)videoController {\n // Implement this method to receive a notification when the video controller\n // mutes the ad.\n}\n\n- (void)videoControllerDidUnmuteVideo:(nonnull GADVideoController *)videoController {\n // Implement this method to receive a notification when the video controller\n // unmutes the ad.\n}\n\n@end\n```\n\nRead the [Native ads policies and\nguidelines](//support.google.com/admob/answer/6329638) for more guidance on how\nto render your native ads."]]