Get Started

Integrating the Google Mobile Ads SDK into an app is the first step toward displaying ads and earning revenue. Once you've integrated the SDK, you can proceed to implement one or more of the supported ad formats.

Prerequisites

• Use Xcode 14.1 or higher
• Target iOS 11.0 or higher

Import the Mobile Ads SDK

CocoaPods (preferred)

The simplest way to import the SDK into an iOS project is to use CocoaPods. Open your project's Podfile and add this line to your app's target:

pod 'Google-Mobile-Ads-SDK'

Then from the command line run:

pod install --repo-update

If you're new to CocoaPods, see their official documentation for info on how to create and use Podfiles.

Swift Package Manager

Key Point: Mediation adapter libraries are not yet available on Swift Package Manager. If you use mediation, we recommend integrating with CocoaPods.

The Google Mobile Ads SDK supports Swift Package Manager starting in version 9.0.0. Follow the steps below to import the Swift package.

Note: If migrating from a CocoaPods-based project, run pod deintegrate to remove CocoaPods from your Xcode project. The CocoaPods-generated .xcworkspace file can safely be deleted afterward. If you're adding the Google Mobile Ads SDK to a project for the first time, this step can be ignored.

1. In Xcode, install the Google Mobile Ads Swift Package by navigating to File > Add Packages....

2. In the prompt that appears, search for the Google Mobile Ads Swift Package GitHub repository:

   https://github.com/googleads/swift-package-manager-google-mobile-ads.git
   

3. Select the version of the Google Mobile Ads Swift Package you want to use. For new projects, we recommend using the Up to Next Major Version.

Once you're finished, Xcode will begin resolving your package dependencies and downloading them in the background. For more details on how to add package dependencies, see Apple's article.

Manual download

1. Download and unzip the SDK framework directly, and import the following frameworks into your Xcode project:

   • GoogleAppMeasurement.xcframework
   • GoogleAppMeasurementIdentitySupport.xcframework
   • GoogleMobileAds.xcframework
   • GoogleUtilities.xcframework
   • nanopb.xcframework
   • PromisesObjC.xcframework
   • UserMessagingPlatform.xcframework

2. Add the -ObjC linker flag to Other Linker Flags in your project's build settings:

   

Update your Info.plist

Update your app's Info.plist file to add two keys:

1. A GADApplicationIdentifier key with a string value of your Ad Manager app ID found in the Ad Manager UI and of the form ca-app-pub-################~##########.

2. A SKAdNetworkItems key with SKAdNetworkIdentifier values for Google (cstr6suwn9.skadnetwork) and select third-party buyers who have provided these values to Google.

Complete snippet

<key>GADApplicationIdentifier</key>
<string>ca-app-pub-3940256099942544~1458002511</string>
<key>SKAdNetworkItems</key>
<array>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>cstr6suwn9.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>4fzdc2evr5.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>4pfyvq9l8r.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>2fnua5tdw4.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>ydx93a7ass.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>5a6flpkh64.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>p78axxw29g.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>v72qych5uu.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>ludvb6z3bs.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>cp8zw746q7.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>3sh42y64q3.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>c6k4g5qg8m.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>s39g8k73mm.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>3qy4746246.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>f38h382jlk.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>hs6bdukanm.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>v4nxqhlyqp.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>wzmmz9fp6w.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>yclnxrl5pm.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>t38b2kh725.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>7ug5zh24hu.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>gta9lk7p23.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>vutu7akeur.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>y5ghdn5j9k.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>n6fk4nfna4.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>v9wttpbfk9.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>n38lu8286q.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>47vhws6wlr.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>kbd757ywx3.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>9t245vhmpl.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>eh6m2bh4zr.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>a2p9lx4jpn.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>22mmun2rn5.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>4468km3ulz.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>2u9pt9hc89.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>8s468mfl3y.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>klf5c3l5u5.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>ppxm28t8ap.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>ecpz2srf59.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>uw77j35x4d.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>pwa73g5rt2.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>mlmmfzh3r3.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>578prtvx9j.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>4dzt52r2t5.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>e5fvkxwrpn.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>8c4e2ghe7u.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>zq492l623r.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>3rd42ekr43.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>3qcr597p9d.skadnetwork</string>
  </dict>
</array>

For optimal initialization performance, it is important to associate your yield groups with the specific apps they are used in. Yield group configurations targeting iOS and not associated with any specific app will be sent to all iOS apps in your account, potentially lengthening the time required to initialize.

Key Point: In a real app, it is important that you use your actual Ad Manager app ID, not the one listed above. If you're just looking to experiment with the SDK in a Hello World app, though, you can use the sample app ID shown above.

Initialize the Mobile Ads SDK

Before loading ads, call the startWithCompletionHandler: method on the GADMobileAds.sharedInstance, which initializes the SDK and calls back a completion handler once initialization is complete (or after a 30-second timeout). This only needs to be done once, ideally at app launch. You should call startWithCompletionHandler: as early as possible.

Warning: Ads may be preloaded by the Mobile Ads SDK or mediation partner SDKs upon calling startWithCompletionHandler:. If you need to obtain consent from users in the European Economic Area (EEA), set any request-specific flags (such as tagForChildDirectedTreatment or tag_for_under_age_of_consent), or otherwise take action before loading ads, ensure you do so before initializing the Mobile Ads SDK.

Here's an example of how to call the startWithCompletionHandler: method in your AppDelegate:

Example AppDelegate.m (excerpt)

Swift

import GoogleMobileAds

@UIApplicationMain
class AppDelegate: UIResponder, UIApplicationDelegate {

  func application(_ application: UIApplication,
      didFinishLaunchingWithOptions launchOptions: [UIApplicationLaunchOptionsKey: Any]?) -> Bool {

    GADMobileAds.sharedInstance().start(completionHandler: nil)

    return true
  }

}

Objective-C

@import GoogleMobileAds;

@implementation AppDelegate

- (BOOL)application:(UIApplication *)application
    didFinishLaunchingWithOptions:(NSDictionary *)launchOptions {

  [GADMobileAds.sharedInstance startWithCompletionHandler:nil];
  return YES;
}

@end

If you are using mediation, you may wish to wait until the completion handler is called before loading ads, as this will ensure that all mediation adapters are initialized.

Select an ad format

The Mobile Ads SDK is now imported and initialized, and you're ready to implement an ad. Ad Manager offers a number of different ad formats, so you can choose the one that best fits your app's user experience.

Banner

Rectangular ads that appear at the top or bottom of the device screen. Banner ads stay on screen while users are interacting with the app, and can refresh automatically after a certain period of time. If you're new to mobile advertising, they're a great place to start.

Implement a Banner

Interstitial

Full-screen ads that cover the interface of an app until closed by the user. They're best used at natural pauses in the flow of an app's execution, such as between levels of a game or just after a task is completed.

Implement an Interstitial

Native

Customizable ads that match the look and feel of your app. You decide how and where they're placed, so the layout is more consistent with your app's design.

Google Ad Manager offers two ways to implement native ads: Native Styles and Custom Rendering.

Native Styles has been designed to make the implementation of native ads as easy as possible, and it's a great choice if you are new to the format. Custom Rendering has been designed to maximize the freedom you have in creating your presentations.

Implement Native Styles

Implement Custom Rendering

Rewarded

Ads that reward users for watching short videos and interacting with playable ads and surveys. Good for monetizing free-to-play users.

Implement Rewarded Ads

Implement Rewarded Ads (new APIs)