AI-generated Key Takeaways
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Launching an agent involves submitting it for approval on carrier networks, which includes brand verification and launch approval by Google, carriers, or both.
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There are two types of launches: Google-managed, where Google handles verification and approval, and carrier-managed, where the carrier handles these processes directly.
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Brand verification requires an authorized representative to confirm the agent's information and management rights, and it only needs to be done once per agent before the first launch request.
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Before launching, you must complete prerequisites such as filling out agent information, testing agent functionality, and implementing an opt-out flow.
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The launch request process involves submitting agent details, selecting carriers, and confirming, after which the agent's launch status can be tracked in the Business Communications Developer Console.
When your agent is fully tested and ready for users, it's time to launch. You can submit the agent for launch on one or more carrier networks. The launch process includes:
- Brand verification: An authorized brand representative confirms your agent information and your right to manage the agent on their behalf.
- Launch approval: Google, carriers, or both approve your agent and launch information.
Once your agent is approved for launch, it will be able to reach RBM-capable users on the approved carrier networks.
Google-managed vs. Carrier-managed launches
Some launches are managed by Google and others are managed directly by carriers:
- Google-managed launch: Google manages brand verification and launch approval for the carrier.
- Carrier-managed launch: The carrier directly manages brand verification and launch approval for their network.
For carrier-managed launches, you must have a direct agreement with the carrier before they will approve your agent for launch. The carrier will reject your launch if they have no contract in place with you, and they may contact you to establish a relationship.
To identify which carriers these are, refer to the Launch page in the Business Communications Developer Console. The Select carriers form (described in Submit a launch request) lists the carrier networks where your agent can launch.
- Carriers marked with an info icon info perform carrier-managed launches, and they may have additional requirements. Contact them directly for more information.
- Carriers that are not marked with an info icon info follow the Google-managed launch process.