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Verify and launch your agent
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When your agent is fully tested and ready for users, it's time to launch. You
can submit the agent for launch on one or more carrier networks. The launch
process includes:
- Brand verification:
An authorized brand representative confirms your agent information and your
right to manage the agent on their behalf.
- Launch approval:
Google, carriers, or both approve your agent and launch information.
Once your agent is approved for launch, it will be able to reach RBM-capable
users on the approved carrier networks.
Google-managed vs. Carrier-managed launches
Some launches are managed by Google and others are managed directly by
carriers:
- Google-managed launch: Google manages brand verification and launch
approval for the carrier.
- Carrier-managed launch: The carrier directly manages brand
verification and launch approval for their network.
For carrier-managed launches, you must have a direct agreement with the carrier
before they will approve your agent for launch. The carrier will reject your
launch if they have no contract in place with you, and they may contact you
to establish a relationship.
To identify which carriers these are, refer to the Launch page in the
Business Communications Developer Console. The Select carriers form
(described in
Submit a launch request)
lists the carrier networks where your agent can launch.
- Carriers marked with an info icon info
perform carrier-managed launches, and they may have additional requirements.
Contact them directly for more information.
- Carriers that are not marked with an info icon info
follow the Google-managed launch process.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-27 UTC.
[null,null,["Last updated 2025-08-27 UTC."],[[["\u003cp\u003eLaunching an agent involves submitting it for approval on carrier networks, which includes brand verification and launch approval by Google, carriers, or both.\u003c/p\u003e\n"],["\u003cp\u003eThere are two types of launches: Google-managed, where Google handles verification and approval, and carrier-managed, where the carrier handles these processes directly.\u003c/p\u003e\n"],["\u003cp\u003eBrand verification requires an authorized representative to confirm the agent's information and management rights, and it only needs to be done once per agent before the first launch request.\u003c/p\u003e\n"],["\u003cp\u003eBefore launching, you must complete prerequisites such as filling out agent information, testing agent functionality, and implementing an opt-out flow.\u003c/p\u003e\n"],["\u003cp\u003eThe launch request process involves submitting agent details, selecting carriers, and confirming, after which the agent's launch status can be tracked in the Business Communications Developer Console.\u003c/p\u003e\n"]]],[],null,["When your agent is fully tested and ready for users, it's time to launch. You\ncan submit the agent for launch on one or more carrier networks. The launch\nprocess includes:\n\n1. [Brand verification](/business-communications/rcs-business-messaging/guides/launch/brand-verification): An authorized brand representative confirms your agent information and your right to manage the agent on their behalf.\n2. [Launch approval](/business-communications/rcs-business-messaging/guides/launch/launch-approval): Google, carriers, or both approve your agent and launch information.\n\nOnce your agent is approved for launch, it will be able to reach RBM-capable\nusers on the approved carrier networks.\n\nGoogle-managed vs. Carrier-managed launches\n\nSome launches are managed by Google and others are managed directly by\ncarriers:\n\n- **Google-managed launch:** Google manages brand verification and launch approval for the carrier.\n- **Carrier-managed launch:** The carrier directly manages brand verification and launch approval for their network.\n\nFor carrier-managed launches, you must have a direct agreement with the carrier\nbefore they will approve your agent for launch. The carrier will reject your\nlaunch if they have no contract in place with you, and they may contact you\nto establish a relationship.\n\nTo identify which carriers these are, refer to the **Launch** page in the\nBusiness Communications Developer Console. The **Select carriers** form\n(described in\n[Submit a launch request](/business-communications/rcs-business-messaging/guides/launch/launch-approval#submit-launch-request))\nlists the carrier networks where your agent can launch.\n\n- Carriers marked with an info icon info perform carrier-managed launches, and they may have additional requirements. Contact them directly for more information.\n- Carriers that **are not** marked with an info icon info follow the Google-managed launch process."]]