競爭曝光率報表有助於你掌握產品類別層級的競爭情況,並依據購物廣告和自然產品資訊的曝光次數採取行動,提高曝光率。如需特定產品和品牌的相關資訊,請參閱暢銷商品報表。
你的帳戶必須符合基本資格規定,而且你必須確定,你或任何第三方以符合《Merchant Center 條款及細則》的方式,使用競爭曝光度資料。
查看 Merchant API 提供哪些報表資料表和欄位。
競爭曝光率資料
競爭曝光資料會依國家/地區、Google 產品類別和流量來源分組。
您必須在所有競爭曝光率查詢的 WHERE
子句中指定國家/地區和類別值。您可以變更 WHERE
子句中的值,自訂日期、流量來源、國家/地區和類別的報表。
包含多個國家/地區和類別值的查詢可能需要較長的執行時間,或會逾時。
查看曝光率相近的商家
您可以查詢 competitive_visibility_competitor_view
,查看與自家商家曝光次數相近的其他商家。
以下是範例。如要提出要求,請將下列 Merchant Center Query Language 陳述式傳遞至 accounts.reports.search
方法:
SELECT
report_country_code,
report_category_id,
traffic_source,
domain,
is_your_domain,
rank,
ads_organic_ratio,
page_overlap_rate,
higher_position_rate,
relative_visibility
FROM competitive_visibility_competitor_view
WHERE date BETWEEN '2023-06-02' AND '2023-06-27'
AND report_country_code = 'US'
AND report_category_id = 536
AND traffic_source = 'ADS'
ORDER BY rank
您可以變更 WHERE
子句中的值,為其他日期、流量來源、國家/地區和類別自訂報表。
以下是上述查詢的回應範例:
{
"results": [
{
"competitiveVisibilityCompetitorView": {
"reportCountryCode": "US",
"reportCategoryId": "536",
"trafficSource": "ADS",
"domain": "examplepetstore.com",
"isYourDomain": false,
"rank": "4",
"adsOrganicRatio": 8,
"pageOverlapRate": 0.19,
"higherPositionRate": 0.46,
"relativeVisibility": 0.5
}
},
{
"competitiveVisibilityCompetitorView": {
"reportCountryCode": "US",
"reportCategoryId": "536",
"trafficSource": "ADS",
"domain": "example.com",
"isYourDomain": true,
"rank": "5",
"adsOrganicRatio": 30,
"pageOverlapRate": 1,
"higherPositionRate": 0,
"relativeVisibility": 0
}
},
]
}
查看曝光率最高的商家
您可以查詢 competitive_visibility_top_merchant_view
,瞭解哪些商家在特定類別中獲得最多 Google 曝光次數,以及貴商家的表現如何。
以下是範例。如要提出要求,請將下列 Merchant Center Query Language 陳述式傳遞至 accounts.reports.search
方法:
SELECT
report_country_code,
report_category_id,
traffic_source,
domain,
is_your_domain,
rank,
ads_organic_ratio,
page_overlap_rate,
higher_position_rate
FROM competitive_visibility_top_merchant_view
WHERE date BETWEEN '2022-08-01' AND '2022-09-01'
AND report_country_code = 'US'
AND report_category_id = 100
AND traffic_source = 'ORGANIC'
ORDER BY rank
以下是上述查詢的回應範例:
{
"results": [
{
"competitiveVisibilityTopMerchantView": {
"reportCountryCode": "US",
"reportCategoryId": "100",
"trafficSource": "ORGANIC",
"domain": "examplepetstore.com",
"isYourDomain": false,
"rank": "1",
"adsOrganicRatio": 0.2,
"pageOverlapRate": 0.3,
"higherPositionRate": 0.45
}
},
{
"competitiveVisibilityTopMerchantView": {
"reportCountryCode": "US",
"reportCategoryId": "100",
"trafficSource": "ORGANIC",
"domain": "example.com",
"isYourDomain": false,
"rank": "2",
"adsOrganicRatio": 5,
"pageOverlapRate": 0.67,
"higherPositionRate": 0.89
}
},
]
}
比較曝光度與類別基準
您可以查詢 competitive_visibility_benchmark_view
,瞭解曝光次數的趨勢與其他賣家的平均趨勢有何差異。
以下是範例。如要提出要求,請將下列 Merchant Center Query Language 陳述式傳遞至 accounts.reports.search
方法:
SELECT
report_country_code,
report_category_id,
traffic_source,
date,
your_domain_visibility_trend,
category_benchmark_visibility_trend
FROM competitive_visibility_benchmark_view
WHERE date BETWEEN '2022-09-01' AND '2022-09-07'
AND report_country_code = 'US'
AND report_category_id = 100
AND traffic_source = 'ORGANIC'
ORDER BY date
以下是上述查詢的回應範例:
{
"results": [
{
"competitiveVisibilityBenchmarkView": {
"date": {
"year": 2022,
"month": 9,
"day": 1
},
"reportCountryCode": "US",
"reportCategoryId": "100",
"trafficSource": "ORGANIC",
"yourDomainVisibilityTrend": 0,
"categoryBenchmarkVisibilityTrend": 0
}
},
{
"competitiveVisibilityBenchmarkView": {
"date": {
"year": 2022,
"month": 9,
"day": 2
},
"reportCountryCode": "US",
"reportCategoryId": "100",
"trafficSource": "ORGANIC",
"yourDomainVisibilityTrend": 0.3,
"categoryBenchmarkVisibilityTrend": -0.15
}
},
]
}