Segments

Segment only fields.

Fields

ad_destination_type

AdDestinationType

Ad Destination type.

ad_format_type

AdFormatType

Ad Format type.

ad_network_type

AdNetworkType

Ad network type.

budget_campaign_association_status

BudgetCampaignAssociationStatus

Budget campaign association status.

click_type

ClickType

Click type.

conversion_action_category

ConversionActionCategory

Conversion action category.

conversion_attribution_event_type

ConversionAttributionEventType

Conversion attribution event type.

conversion_lag_bucket

ConversionLagBucket

An enum value representing the number of days between the impression and the conversion.

conversion_or_adjustment_lag_bucket

ConversionOrAdjustmentLagBucket

An enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion.

day_of_week

DayOfWeek

Day of the week, for example, MONDAY.

device

Device

Device to which metrics apply.

external_conversion_source

ExternalConversionSource

External conversion source.

hotel_check_in_day_of_week

DayOfWeek

Hotel check-in day of week.

hotel_date_selection_type

HotelDateSelectionType

Hotel date selection type.

hotel_rate_type

HotelRateType

Hotel rate type.

hotel_price_bucket

HotelPriceBucket

Hotel price bucket.

keyword

Keyword

Keyword criterion.

month_of_year

MonthOfYear

Month of the year, for example, January.

placeholder_type

PlaceholderType

Placeholder type. This is only used with feed item metrics.

product_channel

ProductChannel

Channel of the product.

product_channel_exclusivity

ProductChannelExclusivity

Channel exclusivity of the product.

product_condition

ProductCondition

Condition of the product.

recommendation_type

RecommendationType

Recommendation type.

search_engine_results_page_type

SearchEngineResultsPageType

Type of the search engine results page.

search_term_match_type

SearchTermMatchType

Match type of the keyword that triggered the ad, including variants.

slot

Slot

Position of the ad.

conversion_value_rule_primary_dimension

ConversionValueRulePrimaryDimension

Primary dimension of applied conversion value rules. NO_RULE_APPLIED shows the total recorded value of conversions that do not have a value rule applied. ORIGINAL shows the original value of conversions to which a value rule has been applied. GEO_LOCATION, DEVICE, AUDIENCE show the net adjustment after value rules were applied.

sk_ad_network_user_type

SkAdNetworkUserType

iOS Store Kit Ad Network user type.

sk_ad_network_ad_event_type

SkAdNetworkAdEventType

iOS Store Kit Ad Network ad event type.

sk_ad_network_attribution_credit

SkAdNetworkAttributionCredit

iOS Store Kit Ad Network attribution credit

sk_ad_network_coarse_conversion_value

SkAdNetworkCoarseConversionValue

iOS Store Kit Ad Network coarse conversion value.

sk_ad_network_source_type

SkAdNetworkSourceType

The source type where the ad that drove the iOS Store Kit Ad Network install was shown. Null value means this segment is not applicable, for example, non-iOS campaign, or neither source domain nor source app were present in any postbacks sent by Apple.

new_versus_returning_customers

ConvertingUserPriorEngagementTypeAndLtvBucket

This is for segmenting conversions by whether the user is a new customer or a returning customer. This segmentation is typically used to measure the impact of customer acquisition goal.

activity_account_id

int64

Activity account ID.

activity_city

string

The city where the travel activity is available.

activity_country

string

The country where the travel activity is available.

activity_rating

int64

Activity rating.

activity_state

string

The state where the travel activity is available.

external_activity_id

string

Advertiser supplied activity ID.

ad_group

string

Resource name of the ad group.

asset_group

string

Resource name of the asset group.

auction_insight_domain

string

Domain (visible URL) of a participant in the Auction Insights report.

campaign

string

Resource name of the campaign.

conversion_action

string

Resource name of the conversion action.

conversion_action_name

string

Conversion action name.

conversion_adjustment

bool

This segments your conversion columns by the original conversion and conversion value versus the delta if conversions were adjusted. False row has the data as originally stated; While true row has the delta between data now and the data as originally stated. Summing the two together results post-adjustment data.

date

string

Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.

geo_target_airport

string

Resource name of the geo target constant that represents an airport.

geo_target_canton

string

Resource name of the geo target constant that represents a canton.

geo_target_city

string

Resource name of the geo target constant that represents a city.

geo_target_country

string

Resource name of the geo target constant that represents a country.

geo_target_county

string

Resource name of the geo target constant that represents a county.

geo_target_district

string

Resource name of the geo target constant that represents a district.

geo_target_metro

string

Resource name of the geo target constant that represents a metro.

geo_target_most_specific_location

string

Resource name of the geo target constant that represents the most specific location.

geo_target_postal_code

string

Resource name of the geo target constant that represents a postal code.

geo_target_province

string

Resource name of the geo target constant that represents a province.

geo_target_region

string

Resource name of the geo target constant that represents a region.

geo_target_state

string

Resource name of the geo target constant that represents a state.

hotel_booking_window_days

int64

Hotel booking window in days.

hotel_center_id

int64

Hotel center ID.

hotel_check_in_date

string

Hotel check-in date. Formatted as yyyy-MM-dd.

hotel_city

string

Hotel city.

hotel_class

int32

Hotel class.

hotel_country

string

Hotel country.

hotel_length_of_stay

int32

Hotel length of stay.

hotel_rate_rule_id

string

Hotel rate rule ID.

hotel_state

string

Hotel state.

hour

int32

Hour of day as a number between 0 and 23, inclusive.

interaction_on_this_extension

bool

Only used with feed item metrics. Indicates whether the interaction metrics occurred on the feed item itself or a different extension or ad unit.

month

string

Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.

partner_hotel_id

string

Partner hotel ID.

product_aggregator_id

int64

Aggregator ID of the product.

product_category_level1

string

Category (level 1) of the product.

product_category_level2

string

Category (level 2) of the product.

product_category_level3

string

Category (level 3) of the product.

product_category_level4

string

Category (level 4) of the product.

product_category_level5

string

Category (level 5) of the product.

product_brand

string

Brand of the product.

product_country

string

Resource name of the geo target constant for the country of sale of the product.

product_custom_attribute0

string

Custom attribute 0 of the product.

product_custom_attribute1

string

Custom attribute 1 of the product.

product_custom_attribute2

string

Custom attribute 2 of the product.

product_custom_attribute3

string

Custom attribute 3 of the product.

product_custom_attribute4

string

Custom attribute 4 of the product.

product_feed_label

string

Feed label of the product.

product_item_id

string

Item ID of the product.

product_language

string

Resource name of the language constant for the language of the product.

product_merchant_id

int64

Merchant ID of the product.

product_store_id

string

Store ID of the product.

product_title

string

Title of the product.

product_type_l1

string

Type (level 1) of the product.

product_type_l2

string

Type (level 2) of the product.

product_type_l3

string

Type (level 3) of the product.

product_type_l4

string

Type (level 4) of the product.

product_type_l5

string

Type (level 5) of the product.

quarter

string

Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.

search_subcategory

string

A search term subcategory. An empty string denotes the catch-all subcategory for search terms that didn't fit into another subcategory.

search_term

string

A search term.

webpage

string

Resource name of the ad group criterion that represents webpage criterion.

week

string

Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.

year

int32

Year, formatted as yyyy.

sk_ad_network_fine_conversion_value

int64

iOS Store Kit Ad Network conversion value. Null value means this segment is not applicable, for example, non-iOS campaign.

sk_ad_network_redistributed_fine_conversion_value

int64

iOS Store Kit Ad Network redistributed fine conversion value.

Google uses modeling on observed conversion values(obtained from Apple) to calculate conversions from SKAN postbacks where NULLs are returned. This column represents the sum of the modeled conversion values and the observed conversion values. See https://support.google.com/google-ads/answer/14892597 to lean more.

sk_ad_network_source_app

SkAdNetworkSourceApp

App where the ad that drove the iOS Store Kit Ad Network install was shown. Null value means this segment is not applicable, for example, non-iOS campaign, or was not present in any postbacks sent by Apple.

sk_ad_network_source_domain

string

Website where the ad that drove the iOS Store Kit Ad Network install was shown. Null value means this segment is not applicable, for example, non-iOS campaign, or was not present in any postbacks sent by Apple.

sk_ad_network_postback_sequence_index

int64

iOS Store Kit Ad Network postback sequence index.

sk_ad_network_version

string

The version of the SKAdNetwork API used.

asset_interaction_target

AssetInteractionTarget

Only used with CustomerAsset, CampaignAsset and AdGroupAsset metrics. Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit. Interactions (for example, clicks) are counted across all the parts of the served ad (for example, Ad itself and other components like Sitelinks) when they are served together. When interaction_on_this_asset is true, it means the interactions are on this specific asset and when interaction_on_this_asset is false, it means the interactions is not on this specific asset but on other parts of the served ad this asset is served with.