KeywordForecastMetrics
The forecast metrics for the planless keyword campaign.
| Fields |
impressions
|
double
The total number of impressions.
|
click_through_rate
|
double
The average click through rate. Available only if impressions > 0.
|
average_cpc_micros
|
int64
The average cpc. Available only if clicks > 0.
|
clicks
|
double
The total number of clicks.
|
cost_micros
|
int64
The total cost.
|
conversions
|
double
Forecasted number of conversions: clicks * conversion_rate.
|
conversion_rate
|
double
Forecasted conversion rate.
|
average_cpa_micros
|
int64
Average cost per acquisition calculated as cost_micros / conversions.
|
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Last updated 2024-11-25 UTC.
[null,null,["Last updated 2024-11-25 UTC."],[[["This table outlines the forecasted metrics for planless keyword campaigns, including impressions, click-through rate, and cost."],["Metrics like average cost-per-click, total clicks, cost, conversions, conversion rate, and average cost-per-acquisition are also provided in the forecast."],["The availability of certain metrics like click-through rate and average cost-per-click depends on having more than 0 impressions or clicks, respectively."],["Conversions are forecasted by multiplying clicks by the conversion rate, offering insight into potential campaign success."],["Average cost-per-acquisition is calculated by dividing the total cost by the number of conversions, providing a measure of cost-effectiveness."]]],[]]
