BiddableKeyword
A biddable keyword part of an ad group.
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keyword
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KeywordInfo
Required. Keyword. Must have text and match type.
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max_cpc_bid_micros
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int64
A max cpc bid in micros that overrides the ad group level max cpc bid in forecast simulation. This value will override the max cpc value set in the bidding strategy and ad group. Only specify this field for bidding strategies that support max cpc values.
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Last updated 2024-11-25 UTC.
[null,null,["Last updated 2024-11-25 UTC."],[[["A biddable keyword is a crucial component of an ad group, requiring specific text and match type information as detailed in KeywordInfo."],["For forecasting simulations, you can use `max_cpc_bid_micros` to override the ad group's maximum cost-per-click (CPC) bid, applicable only to bidding strategies supporting max CPC values."]]],[]]
