BiddingInfo
Current bidding information of the campaign. Provides a wrapper for bidding-related signals that inform recommendations.
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bidding_strategy_type
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BiddingStrategyType
Current bidding strategy. This field is necessary for the following recommendation_types: MAXIMIZE_CLICKS_OPT_IN, MAXIMIZE_CONVERSIONS_OPT_IN, MAXIMIZE_CONVERSION_VALUE_OPT_IN, SET_TARGET_CPA, SET_TARGET_ROAS, TARGET_CPA_OPT_IN, TARGET_ROAS_OPT_IN
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Union field bidding_strategy_target_info
bidding_strategy_target_info. Optional details related to the bidding_strategy_type. bidding_strategy_target_info can be only one of the following: |
target_cpa_micros
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int64
Current target_cpa in micros. This can be populated for campaigns with a bidding strategy type of TARGET_CPA or MAXIMIZE_CONVERSIONS.
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target_roas
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double
Current target_roas. This can be populated for campaigns with a bidding strategy type of TARGET_ROAS or MAXIMIZE_CONVERSION_VALUE.
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Last updated 2024-11-25 UTC.
[null,null,["Last updated 2024-11-25 UTC."],[[["The campaign's current bidding strategy is indicated by the `bidding_strategy_type` field, informing various recommendations."],["Additional details about the bidding strategy are available through the `bidding_strategy_target_info` field, encompassing specific targets like `target_cpa_micros` and `target_roas`."],["`target_cpa_micros` shows the target cost-per-acquisition for campaigns using TARGET_CPA or MAXIMIZE_CONVERSIONS bidding strategies."],["`target_roas` provides the target return on ad spend for campaigns employing TARGET_ROAS or MAXIMIZE_CONVERSION_VALUE strategies."]]],[]]
