ConvertingUserPriorEngagementTypeAndLtvBucket
Enumerates converting user prior engagement types and lifetime-value bucket
| Enums |
UNSPECIFIED
|
Not specified. |
UNKNOWN
|
The value is unknown in this version. |
NEW
|
Converting user is new to the advertiser. |
RETURNING
|
Converting user is returning to the advertiser. Definition of returning differs among conversion types, such as a second store visit versus a second online purchase. |
NEW_AND_HIGH_LTV
|
Converting user is new to the advertiser and has high lifetime value. |
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Last updated 2024-05-29 UTC.
[null,null,["Last updated 2024-05-29 UTC."],[[["This enum categorizes converting users based on their prior engagement with the advertiser, such as whether they are new or returning."],["It also includes a category for users who are both new and have a high predicted lifetime value."],["The enum uses specific values like `NEW`, `RETURNING`, `NEW_AND_HIGH_LTV` to represent these user segments, while also providing options for unspecified or unknown cases."]]],[]]
