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RaiseTargetCpaRecommendation
Recommendation to raise Target CPA.
| Fields |
target_adjustment
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TargetAdjustmentInfo
Output only. The relevant information describing the recommended target adjustment.
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app_bidding_goal
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AppBiddingGoal
Output only. Represents the goal towards which the bidding strategy should optimize. Only populated for App Campaigns.
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Last updated 2025-02-25 UTC.
[null,null,["Last updated 2025-02-25 UTC."],[[["Google Ads recommends increasing the Target CPA (cost-per-acquisition) to potentially improve campaign performance."],["The recommendation includes specific details on how to adjust the Target CPA, accessible through `target_adjustment` field."],["For App campaigns, this recommendation aims to optimize towards the defined `app_bidding_goal`, which represents the desired outcome for bidding strategies."]]],["The key recommendation involves a suggested adjustment to the Target CPA (Cost Per Acquisition). This adjustment information is detailed in the `target_adjustment` field, utilizing the `TargetAdjustmentInfo` structure. For App Campaigns, the `app_bidding_goal` field specifies the optimization goal for the bidding strategy, using the `AppBiddingGoal` enumeration. These two fields provide the core details related to adjusting bidding targets.\n"]]
