FixedCpmGoal
Enum describing the goal of the Fixed CPM bidding strategy.
| Enums |
UNSPECIFIED
|
Not specified. |
UNKNOWN
|
Used for return value only. Represents value unknown in this version. |
REACH
|
Maximize reach, that is the number of users who saw the ads in this campaign. |
TARGET_FREQUENCY
|
Target Frequency CPM bidder. Optimize bidding to reach a single user with the requested frequency. |
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Last updated 2024-10-12 UTC.
[null,null,["Last updated 2024-10-12 UTC."],[[["This enum describes the goal of the Fixed CPM bidding strategy, which can be to maximize reach or target a specific frequency."],["`REACH` aims to show ads to the largest number of users, while `TARGET_FREQUENCY` focuses on displaying ads to a single user at a desired frequency."],["`UNSPECIFIED` and `UNKNOWN` represent placeholder or undefined values within the system."]]],[]]
