TargetRoas
An automated bidding strategy that helps you maximize revenue while averaging a specific target return on ad spend (ROAS).
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target_roas
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double
Required. The chosen revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive.
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cpc_bid_ceiling_micros
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int64
Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
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cpc_bid_floor_micros
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int64
Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
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Last updated 2024-11-25 UTC.
[null,null,["Last updated 2024-11-25 UTC."],[[["Target ROAS is an automated bidding strategy designed to help advertisers maximize revenue while achieving a specific return on ad spend."],["Advertisers specify their desired ROAS (return on ad spend), and the strategy automatically adjusts bids to try and meet that target."],["The strategy considers various factors including conversion data to optimize bids and maximize revenue while maintaining the target ROAS."],["Optional bid limits can be applied at the portfolio level, setting a maximum or minimum bid for all keywords managed by the strategy."]]],[]]
