TargetRoas

An automated bidding strategy that helps you maximize revenue while averaging a specific target return on ad spend (ROAS).

Fields

Fields
`target_roas`	`double` Required. The chosen revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive.
`cpc_bid_ceiling_micros`	`int64` Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
`cpc_bid_floor_micros`	`int64` Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.

`target_roas`

double

Required. The chosen revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive.

`cpc_bid_ceiling_micros`

int64

Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.

`cpc_bid_floor_micros`

int64

Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.

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Last updated 2024-02-20 UTC.

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