ConvertingUserPriorEngagementTypeAndLtvBucket
Enumerates converting user prior engagement types and lifetime-value bucket
| Enums |
UNSPECIFIED
|
Not specified. |
UNKNOWN
|
The value is unknown in this version. |
NEW
|
Converting user is new to the advertiser. |
RETURNING
|
Converting user is returning to the advertiser. Definition of returning differs among conversion types, such as a second store visit versus a second online purchase. |
NEW_AND_HIGH_LTV
|
Converting user is new to the advertiser and has high lifetime value. |
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Last updated 2024-10-12 UTC.
[null,null,["Last updated 2024-10-12 UTC."],[[["The table defines different types of user engagement for conversion tracking, categorized by new, returning, and lifetime value."],["Each engagement type is assigned a specific enum value for identification and analysis."],["Returning user definition is dependent on specific conversion types like store visits or online purchases."],["Users identified as new and having high lifetime value (LTV) are classified under `NEW_AND_HIGH_LTV`."]]],[]]
