TargetSpend
An automated bid strategy that sets your bids to help get as many clicks as possible within your budget.
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target_spend_micros
(deprecated)
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int64
Output only. The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.
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cpc_bid_ceiling_micros
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int64
Output only. Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
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Last updated 2024-11-25 UTC.
[null,null,["Last updated 2024-11-25 UTC."],[[["Maximize Clicks: This automated bidding strategy focuses on getting the most clicks possible for your ads."],["Budget-Conscious: It operates within a defined budget, either specified by you or using your campaign's default budget."],["Bid Limits: While aiming for maximum clicks, there's an automatic cap on individual bids to prevent overspending."],["Legacy Setting Removal: The previous `target_spend_micros` field is no longer used and has been replaced by simpler budget controls."]]],[]]
