SearchTermMatchType
Possible match types for a keyword triggering an ad, including variants.
| Enums |
UNSPECIFIED
|
Not specified. |
UNKNOWN
|
Used for return value only. Represents value unknown in this version. |
BROAD
|
Broad match. |
EXACT
|
Exact match. |
PHRASE
|
Phrase match. |
NEAR_EXACT
|
Exact match (close variant). |
NEAR_PHRASE
|
Phrase match (close variant). |
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Last updated 2024-05-29 UTC.
[null,null,["Last updated 2024-05-29 UTC."],[[["The primary match types for a keyword triggering an ad are `BROAD`, `EXACT`, and `PHRASE`, dictating how closely the search term needs to align with the keyword."],["Google Ads utilizes two additional match types, `NEAR_EXACT` and `NEAR_PHRASE`, as close variants of the exact and phrase match types, respectively, allowing for slight variations in search terms while maintaining a high degree of relevance."],["While `UNSPECIFIED` and `UNKNOWN` are listed enums, they serve internal system purposes and are not selectable options for ad targeting."]]],[]]
