SearchTermMatchType
Possible match types for a keyword triggering an ad, including variants.
| Enums |
UNSPECIFIED
|
Not specified. |
UNKNOWN
|
Used for return value only. Represents value unknown in this version. |
BROAD
|
Broad match. |
EXACT
|
Exact match. |
PHRASE
|
Phrase match. |
NEAR_EXACT
|
Exact match (close variant). |
NEAR_PHRASE
|
Phrase match (close variant). |
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Last updated 2024-02-20 UTC.
[null,null,["Last updated 2024-02-20 UTC."],[[["Ads can be triggered by keywords using different match types, controlling how closely the keyword needs to match a user's search query."],["Match types include broad, exact, and phrase, each with varying levels of restrictiveness."],["Close variants, like \"near exact\" and \"near phrase\", allow for slight variations of the keyword to still trigger the ad."],["`UNSPECIFIED` and `UNKNOWN` values are for system use and not for general use in campaign settings."]]],[]]
