Interested in sharing your feedback about the Google Ads API?
Sign up to be invited to participate in user research!
RaiseTargetCpaBidTooLowRecommendation
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-02-25 UTC.
[null,null,["Last updated 2025-02-25 UTC."],[[["The `raise_target_cpa_bid_too_low` recommendation suggests an increase in your target CPA bid for better campaign performance."],["Google Ads provides a recommended multiplier (`recommended_target_multiplier`) indicating the factor by which the target CPA should be raised."],["You can find the current average target CPA for your campaign, expressed in micros of your local currency, in the `average_target_cpa_micros` field."]]],["The content describes a recommendation to increase a campaign's target CPA bid. The key information provided is a `recommended_target_multiplier`, which is a number greater than 1.0 that suggests how much to increase the current target CPA. Additionally, the `average_target_cpa_micros` field shows the campaign's existing average target CPA, represented in micros of the local currency. This implies a strategy to adjust bids upwards for potentially improved performance.\n"]]
