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RaiseTargetCpaRecommendation
Recommendation to raise Target CPA.
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target_adjustment
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TargetAdjustmentInfo
Output only. The relevant information describing the recommended target adjustment.
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app_bidding_goal
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AppBiddingGoal
Output only. Represents the goal towards which the bidding strategy should optimize. Only populated for App Campaigns.
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Last updated 2025-02-25 UTC.
[null,null,["Last updated 2025-02-25 UTC."],[[["It is recommended to raise the Target CPA for improved campaign performance."],["This recommendation includes insights on the adjustment's impact and rationale within `target_adjustment` field."],["For App campaigns, the `app_bidding_goal` field provides context on the optimization strategy."]]],["The document outlines recommendations for adjusting Target CPA (Cost Per Acquisition) within Google Ads. It provides information on `target_adjustment`, which details the recommended adjustment. Additionally, it includes `app_bidding_goal`, specifying the optimization goal for bidding strategies in App Campaigns. These fields, `target_adjustment` and `app_bidding_goal`, are key to understanding and implementing recommended changes.\n"]]