OptimizationGoalType
The type of optimization goal
| Enums |
UNSPECIFIED
|
Not specified. |
UNKNOWN
|
Used as a return value only. Represents value unknown in this version. |
CALL_CLICKS
|
Optimize for call clicks. Call click conversions are times people selected 'Call' to contact a store after viewing an ad. |
DRIVING_DIRECTIONS
|
Optimize for driving directions. Driving directions conversions are times people selected 'Get directions' to navigate to a store after viewing an ad. |
APP_PRE_REGISTRATION
|
Optimize for pre-registration. Pre-registration conversions are the number of pre-registration signups to receive a notification when the app is released. |
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Last updated 2024-05-29 UTC.
[null,null,["Last updated 2024-05-29 UTC."],[[["The optimization goal determines what action you want users to take after viewing your ad, such as clicking to call, getting driving directions, or pre-registering for an app."],["This setting uses specific enums like `CALL_CLICKS`, `DRIVING_DIRECTIONS`, and `APP_PRE_REGISTRATION` to define the desired conversion action for your campaign."],["While `UNSPECIFIED` and `UNKNOWN` enums exist, they are primarily for system use and not for active campaign optimization selection."]]],[]]
